VRL Agency

VRL Agency We Scale Brands via Paid Traffic

Ето няколко умни и достъпни инструменти, които ни помагат да сме продуктивни всеки ден.📌 Canva – за бърз и красив дизайн...
30/01/2025

Ето няколко умни и достъпни инструменти, които ни помагат да сме продуктивни всеки ден.

📌 Canva – за бърз и красив дизайн
📌 CapCut – за лесно и ефективно видеомонтиране
📌 Notion – за организация и управление на проекти
📌 Captions – за автоматични субтитри и по-добра видеоангажираност
📌 ChatGPT – за креативни идеи и помощ със съдържанието

Използвайте правилните инструменти и фокусирайте енергията си върху резултатите.🚀

В този пост споделям 9 ключови принципа, които ще ти помогнат да се справиш с предизвикателствата и да изграждаш стабиле...
29/01/2025

В този пост споделям 9 ключови принципа, които ще ти помогнат да се справиш с предизвикателствата и да изграждаш стабилен бизнес стъпка по стъпка.

✅ Как да се фокусираш върху най-важните умения
✅ Защо не трябва да чакаш „перфектния момент“
✅ Как да оптимизираш времето си и да работиш по-умно

💡 Ако стартираш свой бизнес или вече управляваш такъв – този пост е за теб!

📖 Прочети целия пост и запази за по-късно!
💬 Сподели в коментарите – кое е най-голямото предизвикателство за теб в момента? ⬇️

💡 Защо да работите с нас? 💡✨ Креативност – свежи идеи, които правят бранда ви забележим.🎯 Персонализиран подход – защото...
29/01/2025

💡 Защо да работите с нас? 💡

✨ Креативност – свежи идеи, които правят бранда ви забележим.
🎯 Персонализиран подход – защото всяка марка има своята уникална история.
🔄 Гъвкавост – адаптираме се към вашите нужди, тенденции и нови възможности.

С нас маркетингът не е просто стратегия – той е изкуство, вдъхновение и резултати! 🚀

Готови ли сте да изведем бизнеса ви на следващото ниво? Свържете се с нас за безплатна консултация! 💬

Понякога в Instagram (и маркетинга като цяло) има неща, които не можем да контролираме – алгоритъма, промените в платфор...
28/01/2025

Понякога в Instagram (и маркетинга като цяло) има неща, които не можем да контролираме – алгоритъма, промените в платформата, техническите проблеми, или пък как хората реагират на съдържанието ни. Но това не трябва да ни отчайва. Точно обратното – тези предизвикателства са възможности да учим, да бъдем по-креативни и да тестваме нови стратегии. Успехът не идва от това да контролираме всичко, а от способността да се адаптираме и да продължаваме напред.

Не сте сигурни дали е време да наемете маркетинг агенция? Ето 4 ясни знака, че вашият бизнес има нужда от професионална ...
25/01/2025

Не сте сигурни дали е време да наемете маркетинг агенция? Ето 4 ясни знака, че вашият бизнес има нужда от професионална подкрепа.🚀

Един силен бранд е не просто лого или дизайн – той е емоция, преживяване и стойност, която остава в съзнанието и сърцето...
25/01/2025

Един силен бранд е не просто лого или дизайн – той е емоция, преживяване и стойност, която остава в съзнанието и сърцето на вашите клиенти.

💡 Готови ли сте да превърнете бизнеса си в бранд, който хората обичат и помнят? Нека започнем заедно тази трансформация.

Low-Budget Testing: $135 Spent → $635 Generated (ROAS 4.7)It’s Day 3 of testing, and here’s what we’ve achieved so far o...
09/12/2024

Low-Budget Testing: $135 Spent → $635 Generated (ROAS 4.7)

It’s Day 3 of testing, and here’s what we’ve achieved so far on a low budget:
💰 Ad Spend: $135
💵 Revenue: $635
🔄 ROAS: 4.7

Here’s the setup that’s driving these results:

- Campaign Type: CBO (Campaign Budget Optimization)
- Targeting: Women with shopping behavior + clothing interests
- Objective: Maximize purchases with minimal spend

This is proof that even with a small budget, a well-planned campaign can deliver solid results. But here’s the catch: success doesn’t happen by chance—it’s all about testing.

Here are a few tips for testing effectively on a low budget:
✅ Start Broad: Use broad interests (like “clothing” or “shopping”) to let the algorithm gather data. Narrow targeting can limit results at this stage.
✅ Focus on CTR and ROAS: Monitor which creatives drive the most clicks and the best returns, and optimize based on those.
✅ Don’t Rush Scaling: If a campaign works well, resist the urge to increase the budget too quickly—gradual increases keep the algorithm stable.
✅ Invest in Quality Creatives: A low budget can still deliver big results if your ads grab attention and connect with your audience.

We’re just getting started with this campaign, but it’s already showing how far smart strategy can take you, even in a small market like Bulgaria.

If you’re struggling to launch profitable ads on a budget, feel free to reach out—we’re here to help you test and scale!

Low-Budget Testing: $135 Spent → $635 CAD Generated It’s Day 3 of testing, and here’s what we’ve achieved so far on a lo...
09/12/2024

Low-Budget Testing: $135 Spent → $635 CAD Generated

It’s Day 3 of testing, and here’s what we’ve achieved so far on a low budget:
💰 Ad Spend: $135
💵 Revenue: $378
🔄 ROAS: 2.96

Here’s the setup that’s driving these results:

- Campaign Type: CBO (Campaign Budget Optimization)
- Targeting: Women with shopping behavior + clothing interests
- Objective: Maximize purchases with minimal spend

This is proof that even with a small budget, a well-planned campaign can deliver solid results. But here’s the catch: success doesn’t happen by chance—it’s all about testing.

Here are a few tips for testing effectively on a low budget:
✅ Start Broad: Use broad interests (like “clothing” or “shopping”) to let the algorithm gather data. Narrow targeting can limit results at this stage.
✅ Focus on CTR and ROAS: Monitor which creatives drive the most clicks and the best returns, and optimize based on those.
✅ Don’t Rush Scaling: If a campaign works well, resist the urge to increase the budget too quickly—gradual increases keep the algorithm stable.
✅ Invest in Quality Creatives: A low budget can still deliver big results if your ads grab attention and connect with your audience.

We’re just getting started with this campaign, but it’s already showing how far smart strategy can take you, even in a small market like Bulgaria.

If you’re struggling to launch profitable ads on a budget, feel free to reach out—we’re here to help you test and scale!

It’s a simple idea, but it’s so true. When the team feels supported, motivated, and valued, it shows in the work—and the...
04/12/2024

It’s a simple idea, but it’s so true. When the team feels supported, motivated, and valued, it shows in the work—and the clients feel it too.

Building the right culture doesn’t mean fancy perks or big gestures (though those are nice!). It’s more about:
👉 Creating a space where people feel heard.
👉 Celebrating wins—big or small.
👉 Knowing that mistakes are part of growth, not something to fear.

At the end of the day, the energy you bring to your team reflects directly on the experience your clients have. So, focus on the foundation: your people.

What’s something your team does to keep the vibes high? Let me know in the comments!

From a Rough Start to a 3.92 ROAS in Month 2Here’s what it looks like when you lay the right foundation:📊Ad Spend: $21,3...
04/12/2024

From a Rough Start to a 3.92 ROAS in Month 2

Here’s what it looks like when you lay the right foundation:
📊Ad Spend: $21,300
💰 Revenue Generated: $83,600
🔄 ROAS: 3.92
🎯 Cost Per Result: $21.71

This was our second month working with this client, but it didn’t start like this. At the beginning, the brand needed a lot of work:

The product photos and branding didn’t reflect the quality of their products.
The funnel wasn’t optimized, leading to a high drop-off rate.
We even had to bring in new models and revamp the creative assets before we could scale the ads properly.
We intentionally slowed down at first, focusing on fixing these foundational issues before turning up the ad spend. Once everything was in place, we used a simple ad structure to drive results:
💡 CBO Strategy: Campaign Budget Optimization to maximize efficiency.
💡 Broad Targeting: Keeping it open except for gender to let Meta’s algorithm work its magic.
💡 Creative Testing: 3-9 ad creatives, optimized over time by evaluating CTR (click-through rate) and performance.

This strategy, paired with the improved branding and funnel, made all the difference. It’s a reminder that great results don’t happen overnight—they’re built on a strong foundation and a clear plan.

If you’re facing struggles with your ads or feel like your branding isn’t connecting with your audience, we’re here to help. Reach out to learn how we can turn things around for you too!

The €1 Tripwire StrategyHere’s a real example of how a well-structured ad campaign can turn a low-cost offer into a stea...
04/12/2024

The €1 Tripwire Strategy

Here’s a real example of how a well-structured ad campaign can turn a low-cost offer into a steady stream of sales:

🔹 Product: A €1 tripwire offer
🔹 Results: 280 sales generating €460 in revenue

So, how was this achieved? Here’s the setup:

Campaign Type: CBO (Campaign Budget Optimization)
Targeting: 4 carefully chosen interests & 1 broad
Creatives: 3 variations of ads per interest
The goal of a tripwire product is simple: attract customers with an irresistible low-cost offer, then guide them towards your main product. This strategy not only generates revenue but also helps build trust with new buyers.

Why did this work so well?
✅ Clear targeting
✅ Strong creative variations to test what resonates
✅ A product that solves a problem or offers real value

If you’re struggling to set up campaigns like this for your business or want help optimizing your strategy, feel free to reach out—we’re here to help!

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