LiveIt - Branding e Comunicação

24/03/2021

General Magic: o smartphone dos anos 80 que nunca foi lançado
https://www.experimenta.es/noticias/industrial/general-magic-la-start-up-de-silicon-valley-que-proyecto-el-smartphone/

De las filas de General Magic salieron creativos de la talla de Andy Rubin, cocreador de Android; Pierre Omidyar, fundador de Ebay o el codiseñador del iPod y el iPhone, Tony Fadell. La financiaron empresas como Motorola, Philips o AT&T...

18/03/2021

Bora mais uma edição.

# PROPÓSITO
Qualificar o repertório criativo e técnico de designers gráficos.
Criar valor para as suas entregas.
# A QUEM SE DESTINA
Designers gráficos, alunos de cursos de comunicação
que queiram agregar valor na sua entrega de
criação de marcas com propósito.

LINK - https://lnkd.in/dA3_6xp

MAIS INFOS, CHAMA NO WHATS (54) 99991_1831

17/03/2021

O storytelling se tornou o coração da Nike
https://www.creativereview.co.uk/storytelling-nike-brand/

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and - as this extract reveals - how the Air Max shoe came to define its future approach

10/03/2021

Taxis autônomos estão disponíveis para o público em geral na China

https://www.engadget.com/autox-fully-driverless-robotaxi-china-145126521.html?guccounter=1&utm_campaign=aeronews_35&utm_medium=email&utm_source=RD+Station

AutoX is now offering China's first fully driverless robotaxi service for the public — you can grab a ride in Shenzhen without seeing another person.

17/02/2021

Sonic branding is not just the jingle at the end of an advertisement. When done with the right partner, sonic branding is, more accurately, the communication of brand values and personality through sound; a sonic identity not only engages the audience at every touchpoint, but grabs attention and bui...

02/02/2021

Algoritimo do MIT detecta covid-19 através do som da tosse humana

https://futurism.com/neoscope/mit-algorithm-detects-covid19-sound-your-cough?utm_campaign=aeronews_24&utm_medium=email&utm_source=RD+Station

"It's an example of AI being helpful. And, for once, I don't see a lot of downside in this."

27/01/2021

Interatividade no design: o que esperar em 2021

https://www.designweek.co.uk/issues/11-17-january-2021/design-in-2021-interactive/

As part of our series looking at design in 2021, Hege Aaby and Matt Rice of Sennep look at what will happen in interactive design in the next 12 months.

25/01/2021

As top 10 tecnologias de 2020 segundo o World Economic Forum

https://www.weforum.org/reports/top-10-emerging-technologies-2020?utm_campaign=aeronews_30&utm_medium=email&utm_source=RD+Station

These are the most exciting technologies that emerged in 2020 and – according to our experts – have the greatest potential to positively transform society and industry. What opportunities will they unlock, what risks will they pose?

20/01/2021

Nova câmera capta o movimento da luz em 3 dimensões

https://futurism.com/the-byte/ultra-speed-camera-films-light-moving-through-space-3d?utm_campaign=aeronews_22&utm_medium=email&utm_source=RD+Station

"Two channels mimic our eyes."

18/01/2021

Robôs podem ajudar na melhoria de competências linguísticas de crianças

https://techxplore.com/news/2020-11-social-robots-children-language-skills.html?utm_campaign=aeronews_25&utm_medium=email&utm_source=RD+Station

As robots share many characteristics with toys, they could prove to be a valuable tool for teaching children in engaging and innovative ways. In recent years, some roboticists and computer scientists have thus been investigating how robotics systems could be introduced in classroom and pre-school en...

13/01/2021

Políticos alemães querem tornar o trabalho remoto um direito legal

https://futurism.com/the-byte/germany-wants-make-remote-work-legal-right?utm_campaign=aeronews_22&utm_medium=email&utm_source=RD+Station

“How we can turn technological progress, new business models and higher productivity into progress not only for a few, but for many people?"

11/01/2021

Tendências de design de logo para 2021

https://followthecolours.com.br/cooltura/tendencias-de-design-logo-2021/

Dê uma olhada nas tendências de logo que serão populares em 2021 e o que esperar quando falamos em design.

09/01/2021

Adeus ao gênio italiano Ernesto Gismondi

https://www.experimenta.es/eventos/ernesto-gismondi-y-una-vida-dedicada-al-diseno-un-adios-al-genio-italiano/

El pasado 31 de diciembre Ernesto Gismondi, el famoso diseñador italiano, cofundador de la Artemide, probablemente una de las marcas de iluminación más

06/01/2021

A Time substitui seu logotipo pela primeira vez em sua história. Agora, ele diz 'Vote'

https://edition.cnn.com/2020/10/22/media/time-magazine-cover-vote-logo-trnd/index.html

For the first time ever, Time magazine's logo will be replaced with an imperative -- "VOTE."

04/01/2021

Harley-Davidson revela nova marca para mercado de bicicletas elétricas

https://www.usatoday.com/story/money/cars/2020/10/28/harley-davidson-moves-quickly-launch-new-e-bicycle-brand/3746133001/

Harley-Davidson has created a new, separate brand with the Serial 1 Cycle Co., an e-bicycle company.

16/12/2020

De logotipos a sistemas de branding
http://www.branzai.com/2015/07/de-logotipos-sistemas-de-sistemas-assets.html

Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.

14/12/2020

Ouvidos abertos para o futuro da marca
https://www.meioemensagem.com.br/home/opiniao/2020/10/30/ouvidos-abertos-para-o-futuro-da-marca.html

Marcas que não estão preparadas para aproveitar o futuro da voz correm o risco de serem silenciadas

02/12/2020

Livro celebra o smiley face por meio de coleção de obras de arte com o ícone

https://trendland.com/smile-book-celebrates-the-smiley-face/

The Sm:)e Book is a project curated by DB Burkemam, former UK rave DJ now creative and art curator, and Rich Browd, artist, creative director and designer.