Digital Gems

21/07/2025

𝑺𝒂𝒍𝒖𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒗𝒊𝒔𝒊𝒐𝒏𝒂𝒓𝒊𝒆𝒔 𝒘𝒉𝒐 𝒔𝒉𝒂𝒑𝒆𝒅 𝒐𝒖𝒓 𝒏𝒂𝒕𝒊𝒐𝒏!

Happy Presidents’ Holiday from the Digital Gems family—may your break be safe, restful, and memorable. 💎 🇧🇼

16/07/2025

𝑭𝒊𝒓𝒔𝒕 𝒈𝒍𝒂𝒏𝒄𝒆 𝒎𝒂𝒕𝒕𝒆𝒓𝒔!

Nail the headline, guide the eye, and let every word pull its weight. Our pro tips turn type into talking points—no yawns, just yes!

Need scroll‑stopping visuals? Call us at 71 510 805 or send us an email at [email protected] [email protected].

10/07/2025

HAPPY BIRTHDAY TO GOFA – OUR DIGITAL GURU at Digital Gems!

Gofa is taking the day off, and we would like to show some birthday love. After all, she’s not here to stop us from posting this! 😜

As our digital marketing mastermind, Gofa seamlessly blends strategy and creativity to craft campaigns that not only capture attention but drive real results. She’s the one who turns trends into opportunities and ideas into digital gold.

Gofa leads the way in creating unforgettable brand experiences. From social media strategies to digital transformations, she’s the powerhouse behind our online success.

Let’s all wish Gofa the happiest of birthdays today! 🎉

23/06/2025

Graphic Designer - Full-Time Position

About Us
Dynamic digital marketing company based in Phakalane, Gaborone, seeking a talented Graphic Designer to join our creative team.

The Role
We're looking for an experienced Graphic Designer to create compelling visual content for our diverse client base. You'll work as part of our creative team in a fast-paced agency environment.

Key Responsibilities
Design social media graphics for various platforms
Create print materials (brochures, flyers, business cards, banners)
Develop logos and brand identity systems
Design advertising creatives for digital and traditional media
Collaborate with the creative team and clients on project requirements
Manage multiple projects while meeting tight deadlines

Requirements
Minimum 5 years of professional graphic design experience
Epic Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong portfolio in social media design, print, logos, and advertising
Agency or client-service experience
Excellent communication and time management skills
Valid driving license preferred

Position Details

Location: Office-based in Phakalane, Gaborone
Type: Full-time

To Apply
Submit CV, cover letter, portfolio, and three references.
Email: [email protected] with resume, cover letter and an amazing portfolio.

Deadline 30.06.2025

14/05/2025

𝐘𝐨𝐮𝐫 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧—𝐦𝐚𝐤𝐞 𝐢𝐭 𝐜𝐨𝐮𝐧𝐭!

Discover how to craft subject lines that captivate and convert. Dive into our informative blog post for actionable tips to boost your open rates and engagement.

https://www.gems.co.bw/write-catchy-subject-lines-headlines-that-get-clicks/

Need Digital Marketing assistance? Please give us a ring at 71 510 805 or send us an email at [email protected]

05/05/2025

We LOVE a bit of nerding out on data. We had to share insights from The Digital 2025: Botswana report by DataReportal. It offers a comprehensive overview of the country's digital landscape as of January 2025. Here's a concise synopsis of the key findings for Bots:

📊 Population Overview

Total Population: Approximately 2.54 million.

Urbanisation: 73.8% reside in urban areas, while 26.2% live in rural regions.

Median Age: 23.4 years, indicating a predominantly young population.

📱 Mobile Connectivity

Active Mobile Connections: 4.21 million, equating to 166% of the total population. This suggests that many individuals maintain multiple mobile connections. (We all know this to be true)

Broadband-Enabled Connections: 91.2% of these connections are broadband-capable (3G, 4G, or 5G).

Year-on-Year Change: A decrease of 207,000 connections, representing a 4.7% decline from the previous year.

🌐 Internet Usage

Internet Users: 2.07 million individuals, accounting for 81.4% of the population.

Year-on-Year Growth: An increase of 34,000 users, marking a 1.6% growth.

Fixed Internet Speeds: Median download speed stands at 11.43 Mbps, reflecting a 45.6% improvement over the past year.

📣 Social Media Engagement

Active Social Media Users: 1.30 million, which is 51.1% of the total population.

Year-on-Year Growth: An addition of 100,000 users, indicating an 8.3% increase.

Platform-Specific Data:

Facebook: 1.30 million users, with 82% of adults aged 18 and above engaged.

Instagram: 215,000 users, representing 8.5% of the total population.

LinkedIn: 460,000 members, equating to 18.1% of the population.

These insights underscore Botswana's significant strides in digital adoption, particularly in mobile connectivity and social media engagement, positioning the country as a growing regional digital hub.

For a more detailed exploration of Botswana's digital landscape, you can access the full report here and be a nerd like me:

All the data, insights, and trends you need to help you make sense of the “state of digital” in Botswana in 2025, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.

07/04/2025

𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 𝗣𝗵𝗮𝗸𝗮𝗹𝗮𝗻𝗲, 𝗚𝗮𝗯𝗼𝗿𝗼𝗻𝗲
𝗝𝗼𝗯 𝗧𝘆𝗽𝗲: 𝗙𝘂𝗹𝗹-𝗧𝗶𝗺𝗲

𝗔𝗯𝗼𝘂𝘁 𝗨𝘀:
Digital Gems, (www.gems.co.bw) is a dynamic and innovative Digital Marketing company seeking a creative Marketing Specialist for growth support.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• Develop social media strategies to boost brand awareness.
• Design graphics for digital platforms.
• Manage email marketing campaigns and create engaging content.
• Update and maintain website content.
• Collaborate on marketing campaigns and report on their performance.

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Experience in social media, graphic design, and copywriting.
• Proficiency in graphic design software and email marketing tools.
• Strong communication and organizational skills.
• Ability to work in a fast-paced environment, independently and as a team.
• Web design a plus
• Driver's license is a plus.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:
• Opportunities for professional development.
• Supportive and flexible work environment.

𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆:
Submit your resume, cover letter, and portfolio to [email protected] by 11th April 2025.

06/03/2025

Charging through SEO barriers is our specialty. Break through the noise, get noticed.

Please give us a ring at 71 510 805 or send us an email at [email protected].

28/02/2025

Want to unlock new opportunities for your organization? Try TikTok! Learn how this powerhouse platform can help propel your brand to new heights in this article.

If you think TikTok is just for Gen Z dance challenges and viral pranks, think again! Trust me, I’m an introverted millennial TikToker with two left feet, and I’ve amassed more than 15K followers. Businesses are leveraging this powerhouse platform to expand their reach, boost engagement, and dri...

14/02/2025

HAPPY BIRTHDAY TO VAL - THE CREATIVE WIZARD at Digital Gems.

He has taken the day off to we thought we would share the love we have for him. After all he isn't in the office so wont be able to take down this post!

Behind every inventive campaign is a burst of creativity—and that’s where Valentine sparkles. With a Bachelor's Degree in Business Administration (Marketing), part daydreamer, part visionary, he blends whimsical thinking and strategic know-how to spin brand stories that captivate audiences.

He is the heartbeat of our creative engine—he thinks in pixels, words, and a dash of innovation. With an impressive flair for brainstorming, a keen sense of brand identity, and a passion for content creation, Valentine propels ideas from quick sketches to scroll-stopping campaigns. Valentine enjoys making videos on TikTok and Facebook, and crafting thought-provoking fiction stories. Yup he is funny.

Please wish Val a happy birthday!

13/02/2025

We didn't do this, kind of wish that we had hahaha 🤣🤣

04/02/2025

🚀 Is Facebook still relevant for businesses in Botswana? Absolutely!

With 1.2M active users, Facebook remains the #1 platform for reach, engagement, and affordable advertising. One of our clients grew sales by 35% in three months using a strategic Facebook ad campaign!

We just published an article on why Facebook is still a game-changer for businesses in Botswana. Don’t miss out!

👉 Read it here https://www.gems.co.bw/how-facebook-dominate-in-botswana/