16/07/2026
For the past couple of weeks, we’ve been following the WH&WN launch and, naturally, digging into the data.
Here’s what we found:
• 20M+ estimated impressions
• 257K+ interactions
• 86% positive sentiment
• Creator-led content drove almost all of the conversation.
A great example of how curiosity can become culture. We unpacked what worked, where the opportunities lie, and what brands can learn from it.
Read the full interactive report:
🔗 https://whwn.netlify.app/
What was your biggest takeaway from the campaign?
