
22/08/2025
Brutalist Design Part 2: Bold, Raw, Unapologetic
Embracing Brutalist Design in Website Design and Digital Marketing
Brutalist design, inspired by 1950s architecture, is gaining popularity in web and digital marketing. Known for its raw and bold aesthetic, it challenges conventional styles. Though not universally appealing, it can be effectively used to create distinctive and impactful digital experiences
1.Simplicity First: Strip away excess and focus on essentials. Use minimalist layouts, bold fonts, and high-contrast colors for a clean, intuitive user experience.
2.Authenticity Over Polish: Showcase raw, imperfect, and genuine content—like behind-the-scenes footage or candid testimonials—to build trust and stand out.
3.Unconventional Visuals: Break away from sleek norms by using abstract graphics, glitch art, or unedited photos to create a bold visual identity.
4.Functionality Matters: Prioritize usability with fast load times, mobile responsiveness, and easy navigation—form follows function.
5.Challenge Norms: Use Brutalist design to disrupt expectations, provoke thought, and differentiate your brand in a crowded digital space.
To learn more about www.ebweb.ca and our digital marketing services, we invite you to read our full article @: https://www.ebweb.ca/news/web-design-tips/discover-the-bold-and-unapologetic-world-of-brutalist-design In this piece, we explore the principles of Brutalist Design, its application in web design and digital marketing, and the strategic advantages it can offer businesses seeking a distinctive and impactful online presence.
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