EnlightBulb Marketing Consulting

08/28/2025

Quick tip to avoid customer confusion this Canadian Labour Day 👇

If your business is closed or running reduced hours on Monday, Sept 1st for the Canadian Labour Day Holiday, take 60 seconds to update your Google Business Profile.

It’s easy—and it saves your team from missed visits, unnecessary calls, and frustrated customers.

Here’s how:

1. Sign in at business.google.com
2. Select your location → Edit profile → Hours → Holiday hours
3. Add Sept 1 and update your hours (or mark Closed)
4. Hit Save

Bonus: Have multiple locations? You can copy holiday hours to all of them to stay consistent.

It’s a small task that builds trust and prevents hassle—for both sides.

Want help staying on top of updates like this? DM me —I'll be happy to take care of these updates for you.

08/12/2025

It’s 2025. We have AI writing novels, cars driving themselves…
…and some businesses are still running sales tactics from 1997.

Apparently, getting a quote for attic insulation now requires:

✔ Me
✔ My spouse
✔ A joint decision on the spot
✔ Possibly a marriage counselor

Yes… a company actually cancelled my appointment because my wife couldn’t be there.

Here’s why this 1990s sales tactic is costing businesses sales — and what to do instead.

It’s 2025, but some sales tactics are still stuck in 1997 — back when we still used dial-up internet and thought ‘pressuring the customer’ was a genius move. Spoiler: it’s not.

07/31/2025

Your ChatGPT chats might be showing up on Google.

That private brainstorming session? It’s potentially public—and searchable.

🔐 For business owners, that’s a real data privacy concern.
💡 For marketers and strategists, it’s an untapped goldmine.

If you’ve used ChatGPT’s “Share” button, your conversation was likely indexed. Anyone can now search and read it.

Here’s the twist:
These indexed chats are revealing exactly what people are really asking AI. No filters. No surface-level fluff.

You can panic—or you can use it to your advantage.

In this article, I break down:

- What this means for your business
- How to fix past mistakes
- How to use this data for SEO, content, and customer research

Read the article to stay ahead of the curve. 👇

If you’ve ever shared a conversation using ChatGPT’s “Share” feature, that chat is now public—and indexed by Google.

07/30/2025

Is Your Real Estate Listing a “Where’s Waldo?” Puzzle?

You ever scroll through Facebook Marketplace and feel like you're playing “Where’s Waldo?”

Except Waldo is the actual house.
No MLS link. No address. One photo… of a kitchen from 2003.
And then the ad says “DM for more info.”

Let’s stop making buyers work so hard.

I put together 10 common ad fails (yes, I’ve seen them all), and simple ways to fix them without spending a cent more.

If your goal is more leads and less ghosting—this is for you!

Scrolling Facebook Marketplace without key listing info is like playing a game of “Where’s Waldo?”—except you don’t even know what Waldo looks like. Buyers shouldn’t have to hunt for the price, address, or whether the place even exists.