EnlightBulb Marketing Consulting

08/28/2025

Quick tip to avoid customer confusion this Canadian Labour Day 👇

If your business is closed or running reduced hours on Monday, Sept 1st for the Canadian Labour Day Holiday, take 60 seconds to update your Google Business Profile.

It’s easy—and it saves your team from missed visits, unnecessary calls, and frustrated customers.

Here’s how:

1. Sign in at business.google.com
2. Select your location → Edit profile → Hours → Holiday hours
3. Add Sept 1 and update your hours (or mark Closed)
4. Hit Save

Bonus: Have multiple locations? You can copy holiday hours to all of them to stay consistent.

It’s a small task that builds trust and prevents hassle—for both sides.

Want help staying on top of updates like this? DM me —I'll be happy to take care of these updates for you.

08/12/2025

It’s 2025. We have AI writing novels, cars driving themselves…
…and some businesses are still running sales tactics from 1997.

Apparently, getting a quote for attic insulation now requires:

✔ Me
✔ My spouse
✔ A joint decision on the spot
✔ Possibly a marriage counselor

Yes… a company actually cancelled my appointment because my wife couldn’t be there.

Here’s why this 1990s sales tactic is costing businesses sales — and what to do instead.

It’s 2025, but some sales tactics are still stuck in 1997 — back when we still used dial-up internet and thought ‘pressuring the customer’ was a genius move. Spoiler: it’s not.

07/31/2025

Your ChatGPT chats might be showing up on Google.

That private brainstorming session? It’s potentially public—and searchable.

🔐 For business owners, that’s a real data privacy concern.
💡 For marketers and strategists, it’s an untapped goldmine.

If you’ve used ChatGPT’s “Share” button, your conversation was likely indexed. Anyone can now search and read it.

Here’s the twist:
These indexed chats are revealing exactly what people are really asking AI. No filters. No surface-level fluff.

You can panic—or you can use it to your advantage.

In this article, I break down:

- What this means for your business
- How to fix past mistakes
- How to use this data for SEO, content, and customer research

Read the article to stay ahead of the curve. 👇

If you’ve ever shared a conversation using ChatGPT’s “Share” feature, that chat is now public—and indexed by Google.

07/30/2025

Is Your Real Estate Listing a “Where’s Waldo?” Puzzle?

You ever scroll through Facebook Marketplace and feel like you're playing “Where’s Waldo?”

Except Waldo is the actual house.
No MLS link. No address. One photo… of a kitchen from 2003.
And then the ad says “DM for more info.”

Let’s stop making buyers work so hard.

I put together 10 common ad fails (yes, I’ve seen them all), and simple ways to fix them without spending a cent more.

If your goal is more leads and less ghosting—this is for you!

Scrolling Facebook Marketplace without key listing info is like playing a game of “Where’s Waldo?”—except you don’t even know what Waldo looks like. Buyers shouldn’t have to hunt for the price, address, or whether the place even exists.

05/30/2025

Thanks to Karen for your generous feedback.

I love helping business owners unlock LinkedIn in a way that actually feels doable—and gets results.

When someone walks away energized and ready to take action, that’s the best part of what I do.

05/29/2025

Oops! A client left you a 1-star by Mistake! – Here’s How to Fix It ⭐⭐⭐⭐⭐

Clients always ask us for a simple email template to send when a happy customer accidentally leaves a 1-star review instead of 5. This happens all the time!

The good news? Fixing it takes less than a minute. Here's a template your clients can send to theirs:
------------
Subject: Quick Steps to Update Your Google Review ⭐⭐⭐⭐⭐

Hi [Client's Name],

I appreciate the thoughtful review you left for us! I noticed that the star rating might have been selected incorrectly; it happens more often than you think. But don’t worry—fixing it is super easy!

✅ Here’s how you can update your Google review in under 60 seconds:

📌 On Mobile (Google Maps iOS App)

1. Open the Google Maps app on your phone.
2. Tap your profile picture in the top-right corner.
3. Select “Your profile”, then scroll down to "Reviews".
4. Find your review for [Business Name].
5. Tap the three dots (⋮) next to your review and select "Edit review".
6. Adjust the star rating to 5 stars and make any changes if needed.
7. Tap Post to save your update.

📌 On Desktop (Google Search)
1. Open Google Search.
2. Search for [Business Name].
3. Scroll down to the Reviews section.
4. Click on “Edit Your Review” (you must be logged into the same Google account used to write the review).
5. Adjust the star rating to 5 stars and make any changes if needed.
6. Click Post to update your review.

That’s it! It only takes a minute, and I’d really appreciate it. Let me know if you need any help!

Thanks again,
[Your Name]
------------

💬 Have you ever accidentally given the wrong rating? Let me know in the comments!

🔁 Share this to help others fix their reviews!

05/27/2025

Did you know LinkedIn has an ad library—just like Facebook❓

If you run or support a small business, this is a resource worth bookmarking 🤯:

https://www.linkedin.com/ad-library

It lets you see the ads other companies are running—yep, even your competitors. No performance metrics, but the visibility into creative and copy trends? Invaluable.

Why it matters for SMBs:

👉 Get inspired without guessing what’s working
👉 Spot industry shifts in real time
👉 Learn from bigger players without their ad budget

It’s one of the simplest ways to sharpen your marketing without spending a cent. Most folks don’t even know it exists.

05/27/2025

Relying only on paid ads?

That’s like hitting the gas in a car with no engine, no steering, and no transmission. You might lurch forward—but you won’t go far, and you won’t be in control.

For small and mid-sized businesses, real growth is built under the hood.

SEO is your engine.
Social is your steering.
Email is your transmission.

These are the channels you own—the ones that build traction, stability, and momentum over time.

Paid is great when you need a quick boost. But it’s not a growth plan. It’s a push. The real progress comes from what you’ve built to last. If you want sustainable growth, don’t just fuel the car. Build it right.

Need help getting your growth engine out of neutral? We know a good mechanic! 😉

05/14/2025

🙌 Big thanks to Carolyn for the awesome review! Your feedback keeps us motivated.

Check it out below 👇

05/13/2025

Huge thanks to Sandbox Centre Barrie for hosting our session, "How to Use LinkedIn for Lead Generation!"

Amazing group, great energy, and insightful conversations. Excited to see how everyone leverages LinkedIn to grow their business!

If you missed it or have questions, drop us a line—we're here to help.

03/08/2024

Here's to the women who inspire us daily! ✨

01/01/2024

Happy New Year! 🌟 As we step into 2024, we're grateful for our incredible family, friends, and clients. Here's to a year of great achievements and lasting memories.