12/12/2025
🏡 Mastering the Price Talk: Why Proper Pricing is Everything
In this clip from Leader's Weekly Real Estate Jumpstart, we dive into the toughest conversation in real estate: pricing.
The key? Empathy and alignment. Learn how to:
1. Say the difficult thing in a nice way by sitting on the same side of the table as your client.
2. Understand that no amount of effort can sell an overpriced listing. The property will only sell for the appraised value or the purchase price—whichever is less.
3. The ultimate rule: If you price a property right, no matter its condition, there is a buyer for everything.
❌ Don't take an overpriced listing just to get a sign up. A "For Sale" sign that never turns into "Sold" damages your reputation.
Ready to learn how to navigate price with confidence and get listings sold?
🔗 Watch the full session now: www.leadersweekly.com