11/11/2025
Why People FEAR the Number 4
Imagine a building that skips a number like it never existed. In parts of China, Japan and Korea the sound of 'four' is so close to the word for death that people avoid it in everyday life.
You’ll see it in hospitals, hotels, apartment towers and even plane seat maps — floors and room numbers are left out or relabeled to dodge the sound of bad luck. It’s not a superstition written in law, but a lived habit that shapes modern city design. Source: Britannica. Think about how one sound can erase a number from our streets.