07/29/2022
From: Entrepreneur.com - JULY 18 2022
Why advertisers need to diversify their marketing mix or risk falling behind their competition.
By Matt O'Connor July 18, 2022
Opinions expressed by Entrepreneur contributors are their own.
The state of advertising is experiencing massive shifts. TV impressions are shrinking, the cost of digital channels is rising, and new privacy protocols have left digital and mobile attribution in shambles. Advertisers feel the effects of this "new normal" in declining campaign performance. It's not ideal circumstances, but the situation underscores how advertisers need to diversify their marketing mix or risk falling behind their competition. Fortunately, the advertising landscape has plenty of opportunity, especially when incorporating out-of-home (OOH) advertising.
