Carve The Path, Brantford, ON (2025)

07/08/2025

Rich Dad Poor Book Review

Robert Kiyosaki, Author of Rich Dad Poor Dad
Image Source: The Rich Dad Company : http://ed.gr/egez6

Getting Your
Finances Together
It’s hard not to hear about the book Rich Dad Poor Dad when talking about popular finance books. Even though it’s been around for awhile, there’s a good reason why it’s still considered required reading. Robert Kiyosaki doesn’t just teach you personal finance fundamentals, he provides a way for readers to shift their thinking about money altogether.

A Quick Overview of the Book
Written as a parable, where the narrator has two fathers and compares how his actual father didn’t do well compared to his rich dad. The poor dad is like those who are caught up in the rat race, trapped in a cycle of needing more but not being able to achieve their dreams of accumulating wealth. The rich dad, however, represents the wealthy who has learned personal finance knowledge (like accounting and generating assets) and used it to their advantage. They aren’t caught in the vicious cycle like the poor dad is.

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07/07/2025

Bootstrapping Your Side Business:
On Mindset, Money Management, and Working ON the Business.

What do Bill Gates, Steve Jobs, Michael Dell, Pierre Omidyar of eBay, and John Pemberton of Coca-Cola have in common? They bootstrapped their startups from nothing to the juggernauts they are today.

Therefore, it’s no surprise that many successful full-time professionals are hustling to run a side business – all while also supporting a growing family.

While the juggling is undoubtedly something that can be done, it’s not for the faint-hearted. The long, daily commutes, the intricacies of building a business from the ground up, the demands of a job that still pays the bills, and the need to keep up with family life can easily take a toll on anyone who’s not physically, mentally, and emotionally equipped to take the plunge.

Wearing several different hats – and being effective at each one – is already a tough act to pull off, more so when the side business involves just you. But with grit, willpower, and some mindset tweaking, there is a way to get through to the other side.

https://ed.gr/efslq

07/07/2025

My Life Path

On the My Life Path track, we focus on self care for you, the , so you can be the best you can be. Taking care of yourself will give you the fuel you need to build the best life for you and your family, while also helping you build the best creative business, that is designed to fit into your ideal lifestyle.

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07/06/2025

My Business Path
Growing your creative business can be challenging, but also very rewarding. On the My Business Path track, we are here to help you design the creative business that fits with your passions, your values and to help you serve your ideal customer.

https://ed.gr/ee8rl

07/06/2025

8 Steps to Building Your Personal Brand
and Why You Need to Do It!

Everything I Know About Business I Learned from Getting Fit
personal branding find your thing
Building Your Personal Brand: For years, marketers have worked with companies to build their brand. Cementing a brand message into a consumer’s mind makes sure you’ll get a shot at their business when they need your service. Imagine your air conditioner stops working and it’s 95 degrees outside. You’ll head to your computer and do a search for a repair company. You’ll likely click on the first company you see that has a name or brand you already know.

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07/05/2025

10 Effective Strategies for Creative Professionals to Market Their Freelance Business Profitably

As a creative professional, running a successful freelance business requires more than just honing your craft. Effectively marketing your skills and services is essential to attract clients and ensure a steady stream of profitable projects. In this article, we will explore ten actionable strategies to help creative professionals market their freelance businesses in the most profitable way.

Define Your Creative Freelance Business Niche

Specialization is vital for freelance creative professionals. To truly excel in your field, it’s important to identify your strengths and passions and focus on a specific niche. By becoming an expert in that area, you can easily target the right audience and highlight your unique value proposition alongside relevant content. Specialization is the key to standing out in a competitive market and establishing yourself as a trusted authority. Embrace your expertise, let it guide you towards success, and remember that the more specialized you are, the greater impact you will have. Take the time to delve deep into your niche, harness your knowledge and skills, and differentiate yourself from the competition.

https://carvethepath.com/my-business-path/marketing/market-freelance-business-profitably/?utm_source=CTP&utm_medium=FB&utm_campaign=CTP-FB-BP-marketing&utm_term=10-effective-strategies-for-creatives-to-market-freelance-business-profitably

07/05/2025

How GT Sport is Bridging Video Gamer to Race Car Driver

If you’ve been around video games for the past two decades, you’ve likely heard of Gran Turismo, Italian for grand touring. GT is a racing video game series developed specifically for Sony Playstation. What makes GT such a unique series is its focus on the extremely realistic representation and performance of racing vehicles, most of which are actually licensed replicas of real-life vehicles.
This best-selling video game franchise on the Sony brand, with about 72.6 million units sold since its debut in 1997, has also led to the GT Academy. This is a driver discovery and development program started back in 2008 by Sony, Nissan Europe, and Polyphony Digital (the development studio behind GT). In essence, this revolutionary and visionary program turns video game racers and GT fans into real-world race car drivers.

Here’s how it works: People qualify for the GT Academy via online qualifiers within the video game. Then, the top qualifiers go on to the national finals of their respective countries. The winners of each country next make the trip to the UK for race camp and the final selection. The overall winner gets put through a thorough driver-development program conceived by Nissan, with the goal to train and license them into professional race car drivers competing in races all across the globe.

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07/05/2025

5 Ways in Which Business is Like Getting in Shape

Everything I Know About Business I Learned from Getting Fit

Most entrepreneurs talk about how they’ve always been entrepreneurs even as kids, and I am no exception. But while other young entrepreneurs-in-training had paper routes, touted homemade lemonade on hot summer days, and sold candy door-to-door, I made and marketed Creepy Crawlers to the neighbourhood kids.

Even back then, I had my own style of doing things.

Flash forward to adulthood.

Not much has changed, except I now understand the work it takes to actually make money doing what you love.

In a nutshell: It’s not easy.

My career ran the gamut from the day I left college, after earning a Bachelor’s degree in nutrition. I spent seven years working as a recipe development and product development specialist for a food consulting firm.

Through various projects there, I discovered a knack for creating desserts and went on to become a pastry chef, and then a bakery owner.

Ironically, I ended up tossing aside the sugar and flour to become a personal trainer (I was always into fitness even while making chocolate mousse cakes). After 15 years of working in fitness I once again grew restless and rediscovered (I’d always enjoyed it) my love for writing.

I worked as a freelance writer for the past decade, won a couple of awards and again felt an itch to do something else.

It sounds a bit manic, but I thrive on challenge, and once I no longer feel challenged, I move on. Plus, I experienced success in each career, at least by my personal standards.

https://ed.gr/egezs

07/04/2025

Small Business Marketing: A Guide for Creative Professionals

Embrace the infinite possibilities that await your creative small business in the world of marketing. Discover innovative approaches that will invigorate your brand and captivate your target audience. Enhance your visibility, maximize your reach, and unleash your creative prowess through strategic branding, compelling storytelling, and engaging social media campaigns. Let us guide you on this transformative journey towards success.

Understanding the Creative Niche Markets

Creative professionals excel in niche markets, adeptly navigating unique challenges and seizing extraordinary opportunities. They skillfully capture life’s fleeting moments through photography. As graphic designers, they shape brands with artistic flair. Animators breathe enchanting life into stories, while writers weave creativity through captivating narratives. Sculptors meticulously sculpt raw materials with masterful precision, while potters craft functional artistry. Creative marketing agencies orchestrate awe-inspiring campaigns. Their specialized expertise demands tailor-made marketing approaches. With vast knowledge and unwavering commitment, these individuals constantly push boundaries, bringing mesmerizing visions to reality and leaving an indelible mark on their respective industries. Their talent and ingenuity contribute to the ever-evolving tapestry of creativity, innovation, and inspiration, solidifying their position as trailblazers in this ever-changing world.

https://carvethepath.com/my-business-path/marketing/small-business-marketing/?utm_source=CTP&utm_medium=FB&utm_campaign=CTP-FB-BP-marketing&utm_term=small-business-marketing-guide-for-creative-professionals

07/04/2025

Mindset vs Mechanics in Business

If I told you that I could waive a magic wand and give you the best business mindset or the best business mechanics, which would you choose?

If you chose mindset, you are probably already well on your way to achieving your true business potential.

Mechanics are important, but they can change and you can outsource mechanics. Mindset gets you up in the morning, keeps you focused, and causes people to know, like, and trust you.

The right mindset gives you a solid frame on which to build your business. Mechanics are the finishing touches that make your business more efficient.

The true potential for your business requires mutually-beneficial relationship with five categories of people: Customers, competitors, collaborators, colleagues, and contractors.

These people hold the keys to your long-term business potential. No mechanism or tactic can ensure you have quality relationships with them. Only your mindset can.

Having the right mindset—a growth mindset—will help you make sure each of the people who are vital to your business know, like, and trust you.

Having a growth mindset builds that trust and expands your network, filling it with like-minded and appreciative customers, collaborators, colleagues, and contractors, as well as competitors who respect and cooperate with you in a way that helps both of you grow your businesses.

Having a growth mindset requires you to believe the truth that there is plenty of business and good fortune to go around. Having a growth mindset requires you to believe the truth that money, opportunity, and success are like the flame of a candle: one lit candle has plenty of fire to light an unlimited number of other candles without
diminishing the size of its flame.

https://ed.gr/egezx

07/03/2025

Bootstrapping: 5 Strategies for Business Growth

There are two absolute guarantees when you’re starting a business:
1. It will be difficult.
2. It will cost money.
Getting over the challenges and demand of running a business requires hard work, grit and some luck. The financial support comes from investors, a loan or a bootstrapping strategy.
For freelancers or those trying to make their “side hustle” into a full time gig, bootstrapping presents the most upside. It’s not easy, but the opportunity to grow without debt or initial costs pays off big in a big way. Just ask Will Dean of Tough Mudder or Nick Woodman of GoPro or stock exchange giants like Facebook, Apple and Coca Cola.

Data from ProjectionHub suggests about 34 percent of startups are bootstrapping. If you’re part of that intrepid one-third of business owners, consider these strategies for success.

business

https://ed.gr/ef7l4

07/03/2025

What is Your Why?

Do your eyes pop open in the morning as you enthusiastically spring from bed or do you lay there wishing you could turn over and just forget the day ahead?

If the latter, you may be missing your “why.” Without your why you cannot succeed because you will forget your purpose and burn out. You need to know why you are doing what you do?

You can have long-term “whys” and short-term “whys.” Is your why to provide for your family? Be able to buy special gifts for your loved ones this Christmas season? To give back to your community? To grow yourself as a person?

There are so many reasons behind what we do. You can have more than one why but you need to hone in on what is at the heart of everything. What is most important to you personally.

https://ed.gr/egez3

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