Carve The Path, Brantford, ON (2025)

12/26/2025

Own Your Marketing Platform:
Build Your Marketing Engine to Drive Your Business

I want to reflect on the Social Media Examiner podcast episode titled “Is Blogging Dead? Building Your Content Home on Rented Land” with Michael Stelzner, Mitch Joel and Mark Schaefer, which focused on a discussion around blogging and specifically asking the question, is it dead and will it go away? The podcast episode expands on a discussion about whether or not you should be publishing content on your own platform versus moving it over to places like Facebook or LinkedIn. You have to listen to this podcast episode, maybe even twice like I did. They really dive deep and touch on a number of very important issues surrounding rented vs owned land for your content. In some ways, I agree that publishing on platforms directly like Linkedin and Facebook are necessary and Carve The Path, although new at the time of writing this article, will very soon be posting long form content to Linkedin and Facebook, as well as here, on http://ed.gr/ef7mf

In my opinion the answer is still that you need to focus your efforts around publishing content and controlling it on your own platform and really concentrate on building out your centralized hub, your marketing engine that fuels your business growth. Every strategy you deploy externally, should connect back to your main hub from a strategic point of view, but at the same time, offer the conveniences to allow financial transactions, customer service, content consumption etc on the platforms your customers are wanting to use, when they want to use them.

https://ed.gr/ef7mg

12/26/2025

5 Ways in Which Business is Like Getting in Shape

Everything I Know About Business I Learned from Getting Fit

Most entrepreneurs talk about how they’ve always been entrepreneurs even as kids, and I am no exception. But while other young entrepreneurs-in-training had paper routes, touted homemade lemonade on hot summer days, and sold candy door-to-door, I made and marketed Creepy Crawlers to the neighbourhood kids.

Even back then, I had my own style of doing things.

Flash forward to adulthood.

Not much has changed, except I now understand the work it takes to actually make money doing what you love.

In a nutshell: It’s not easy.

My career ran the gamut from the day I left college, after earning a Bachelor’s degree in nutrition. I spent seven years working as a recipe development and product development specialist for a food consulting firm.

Through various projects there, I discovered a knack for creating desserts and went on to become a pastry chef, and then a bakery owner.

Ironically, I ended up tossing aside the sugar and flour to become a personal trainer (I was always into fitness even while making chocolate mousse cakes). After 15 years of working in fitness I once again grew restless and rediscovered (I’d always enjoyed it) my love for writing.

I worked as a freelance writer for the past decade, won a couple of awards and again felt an itch to do something else.

It sounds a bit manic, but I thrive on challenge, and once I no longer feel challenged, I move on. Plus, I experienced success in each career, at least by my personal standards.

https://ed.gr/egezs

12/25/2025

5 Step Exercise: How and Why to Discover Your USP:
Unique Selling Proposition

5 Step Exercise: How and Why to Discover Your USP: Unique Selling Proposition: Two seemingly-competitive truths about business and marketing have stopped more startups in their tracks than nearly anything you can imagine.

Truth #1: Your product or service is not unique.
It’s nearly impossible to find a product or service that is truly “new” and “unique.” Even the iPhone, which created a multi-billion-dollar smartphone market, disrupting and creating entire marketplaces, was full of features that were available on other products that were on the market at the time.

Truth #2: Every business needs a unique selling proposition, or USP, to unlock its full potential.
Finding your USP (and being able to effectively communicate it to your current and future customers) helps you in several ways. From a marketing perspective, it helps you direct your marketing efforts towards the people who would appreciate the pros of doing business with you, not care about your weaknesses (we all have them), and have access to the money to pay you. It also helps you understand your potential market in a much deeper way so you can design your marketing messages with confidence.

https://ed.gr/ef7mi

12/25/2025

Mindset vs Mechanics in Business

If I told you that I could waive a magic wand and give you the best business mindset or the best business mechanics, which would you choose?

If you chose mindset, you are probably already well on your way to achieving your true business potential.

Mechanics are important, but they can change and you can outsource mechanics. Mindset gets you up in the morning, keeps you focused, and causes people to know, like, and trust you.

The right mindset gives you a solid frame on which to build your business. Mechanics are the finishing touches that make your business more efficient.

The true potential for your business requires mutually-beneficial relationship with five categories of people: Customers, competitors, collaborators, colleagues, and contractors.

These people hold the keys to your long-term business potential. No mechanism or tactic can ensure you have quality relationships with them. Only your mindset can.

Having the right mindset—a growth mindset—will help you make sure each of the people who are vital to your business know, like, and trust you.

Having a growth mindset builds that trust and expands your network, filling it with like-minded and appreciative customers, collaborators, colleagues, and contractors, as well as competitors who respect and cooperate with you in a way that helps both of you grow your businesses.

Having a growth mindset requires you to believe the truth that there is plenty of business and good fortune to go around. Having a growth mindset requires you to believe the truth that money, opportunity, and success are like the flame of a candle: one lit candle has plenty of fire to light an unlimited number of other candles without
diminishing the size of its flame.

https://ed.gr/egezx

12/24/2025

What is Clickfunnels? How Can Clickfunnels Help Creative Professionals?
Clickfunnels empowers creative professionals to rapidly build sales funnels and marketing funnels like no other platform on the planet. As a creative professional, you are always looking for ways to attract new customers that are a good fit to work with. And, because not every client is perfect, you need help attracting good customers. Clickfunnels can help you with that by building a sales funnel designed to attract your dream customer, so you can build the type of business you are motivated to get up in the morning and run with.

But Clickfunnels® is way more than just a SAAS software platform where you can create sales funnels and automated follow up sequences, it is the new standard for growing your business. How is this possible? Clickfunnels is built from the ground up to support the sales funnel frameworks that have been developed over decades by professional direct response marketers. These proven frameworks are baked into how the sales funnels are implemented throughout the system giving you a competitive edge in your market to close more sales. To gain a better understanding of how click funnels works on the backend you need to understand the concepts and the frameworks that are on the front end and make the system work. To get up to speed on this you really need to invest in to key books that outline the frameworks you need to be successful. The first book to read is DotCom Secrets and its companion book Expert Secrets. And then, if you want to speed you success, invest in Traffic Secrets. These books are not the kind of books that you read once and then put down, they should always have on your shelf ready to pick up at any time when you’re working on a new sales project.

https://ed.gr/ef7ml

12/24/2025

Gran Turismo Sport Opportunities for Small Business

Gran Turismo Sport has changed Virtual Reality gaming and given the general public a whole new way to interact with some of the biggest brands in the world. This is no game for kids anymore and the older generation have fallen in love with this racing simulator.
The online championship will inevitably blossom into a serious eSport and you could be a world championship racer in the comfort of your own home.

So, does this provide an opportunity for an eco-system of small businesses? Yes, is the simple answer.

A deep, rich VR experience
The reviews of the game speak for themselves. This is a totally immersive driving simulator that goes well beyond a game. When you slip on the VR headset then you become a part of the action at the Nurburgring, Willow Springs Parkway and other iconic tracks.
You also get the sound, speed and real driving dynamics of a LaFerrari, McLaren P1 and serious racing cars from around the world.

Suddenly, a button-based controller pulls you out of the fantasy. It just isn’t good enough. You need a steering wheel, racing seat and pedals to truly make the most of this new world.
That’s where Thrustmaster comes in, with a range of steering wheel and pedal sets to suit every budget. The range-topping T-GT was created for Gran Turismo Sport, it’s officially licensed and it’s an absolute beast.

The T-GT is built around T-DFB technology that gives increased feedback through the steering column and leather-wrapped wheel. You’ll feel every nuance of the track surface as you go wheel-to-wheel with your rival to the apex. That takes you deeper into the game, which makes you a better racer.

https://ed.gr/egl49

12/24/2025

What is Your Why?

Do your eyes pop open in the morning as you enthusiastically spring from bed or do you lay there wishing you could turn over and just forget the day ahead?

If the latter, you may be missing your “why.” Without your why you cannot succeed because you will forget your purpose and burn out. You need to know why you are doing what you do?

You can have long-term “whys” and short-term “whys.” Is your why to provide for your family? Be able to buy special gifts for your loved ones this Christmas season? To give back to your community? To grow yourself as a person?

There are so many reasons behind what we do. You can have more than one why but you need to hone in on what is at the heart of everything. What is most important to you personally.

https://ed.gr/egez3

12/23/2025

Why Clickfunnels® is important for creative professionals.
Critically important for any type of business, but for the creative professionals especially, who do not have the time to deal with technical issues, which is why Clickfunnels is a game changer for creatives.

Clickfunnels® is way more that just a software platform that will change your life and your business. Clickfunnels® has such a strong community behind it, that are willing to help each other succeed and provide value to the market and to each other, even competitors, so that everyone comes out on top and is successful. I have never seen anything like this before in my many years as a marketing and creative professional. The Clickfunnels® community is so open and transparent, and very creative with the solutions they come up with offering the best value to their customers

https://ed.gr/ef7mq

12/23/2025

Rich Dad Poor Book Review

Robert Kiyosaki, Author of Rich Dad Poor Dad
Image Source: The Rich Dad Company : http://ed.gr/egez6

Getting Your
Finances Together
It’s hard not to hear about the book Rich Dad Poor Dad when talking about popular finance books. Even though it’s been around for awhile, there’s a good reason why it’s still considered required reading. Robert Kiyosaki doesn’t just teach you personal finance fundamentals, he provides a way for readers to shift their thinking about money altogether.

A Quick Overview of the Book
Written as a parable, where the narrator has two fathers and compares how his actual father didn’t do well compared to his rich dad. The poor dad is like those who are caught up in the rat race, trapped in a cycle of needing more but not being able to achieve their dreams of accumulating wealth. The rich dad, however, represents the wealthy who has learned personal finance knowledge (like accounting and generating assets) and used it to their advantage. They aren’t caught in the vicious cycle like the poor dad is.

https://ed.gr/egez7

12/22/2025

Sales Funnels: How and Why to Get Into the Game

If you know anything about marketing, or have been in the business world for any length of time, chances are you’ve heard the term “sales funnel” tossed around once or twice.

It may be referred to as a marketing funnel, a marketing pipeline, a sales pipeline, or even a revenue funnel or sales process. While definitions can very slightly, for the most part, all the terms mean the same thing.

A sales funnel at its most basic is the process a customer must go through to purchase a product or service from your company.

It typically consists of several steps (or stages) a potential visitor must navigate, and each new step or stage will differ depending on the type of products or services you offer and your company’s sales model. Each new step or stage moves them closer toward the end goal, which is making a sale and gaining you a customer.

https://ed.gr/ef7mt

12/22/2025

My Life Path

On the My Life Path track, we focus on self care for you, the , so you can be the best you can be. Taking care of yourself will give you the fuel you need to build the best life for you and your family, while also helping you build the best creative business, that is designed to fit into your ideal lifestyle.

https://ed.gr/ef9yg

12/21/2025

Non-profit Nails SEO Marketing Using Content Strategy: Case Study: One of the best parts of our work at TINY SLICE is measuring results. It is really rewarding to watch a small business grow by using the tools we’ve built for them. One such case is our client DiveWise, a nonprofit organization dedicated to preventing freediver accidents through safety education and awareness. A short while ago, the DiveWise website was non-existent in search engine rankings. Unless a user typed in the keywords “DiveWise”, the website couldn’t be found. Today, a mere six months later……

http://ed.gr/ef7mx has achieved nonprofit SEO marketing success and ranks in the Top 10 for five key search terms and three of those they have nabbed the #1 and #2 spots. Go team!

https://ed.gr/ef7my

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