07/16/2025
Not your typical product launch.
Last October, I shot the commercial for a new product from Mon Adresse Civique called LINEA. A modern, illuminated address fixture designed and built in Québec.
At the time, we were still working with a prototype. But we knew the video had to feel luxurious yet accessible — something cinematic that would cut through the noise in the home design space.
We found our spot in Sutton QC, surrounded by peak fall colors. Add a classic air-cooled Porsche, a stunning home, and a charismatic lead, and we had the ingredients for a launch video that feels more like a lifestyle ad than a product demo.
I’m proud of this one because it’s different. It proves that even in categories like home accessories or signage, you can go bold, take risks, and stand out.
At PHLIK, we’re doubling down on this kind of creative — storytelling that sticks and visuals that actually say something.
More creative here: https://www.phlik.ca/work/behind-the-launch-of-linea
