08/13/2026
THROWBACK THURSDAY!
For our third installment of Throwback Thursday, we look at our next series of digital backdrops for SCA Morning Live. This series was developed near the end of the COVID-19 pandemic alongside a major rebranding across SCA TV. Prior to 2021, SCA TV did not have a unified brand identity. This rebrand featured the font ‘Rubik’ with a stylized A and TV in small text. The new logo was rolled out across SCA TV and is still used to this day.
This series is also the only one to have a variant with an offset logo, ensuring that a single anchor does not cover the logo. This is an artifact of the COVID-19 era when SCA TV limited the sound booth to one person, as required by physical distancing policies.