McLean Marketing

McLean Marketing Social Media Management, Content Creation, Etsy Tips and Digital Downloads for Small Businesses

Aesthetic font combos for real estate agent 🔑🏡💗 steal these and try them out!
09/12/2026

Aesthetic font combos for real estate agent 🔑🏡💗 steal these and try them out!

Being to to just be “authentic” as a real estate agent is tough when no one explains what it means 😫This is my take on a...
09/12/2026

Being to to just be “authentic” as a real estate agent is tough when no one explains what it means 😫

This is my take on authenticity and how it can actually be your leverage by building relationships with clients who have similar passions, lifestyles and alignment!

I LOVE seeing agents show various elements of their life, maybe it’s a day out at a beach, maybe it’s your passion for golf or art. Whatever it is what I truly believe is that people are craving more of a human connection.

Social media feels fake when we only post the good things. Maybe you had a tough month, maybe you didn’t close on 5000000 properties this month (which feels like that’s what everyone is doing).

Real estate is TOUGH, running a business and keeping up with clients isn’t easy, and it’s so refreshing when I see both sides! It builds trust and shows others that despite your hardships, despite tough weeks or moments, you show up continuously!

To the agent reading this, your job is hard enough, let’s make content easy. 🥰

Your Instagram doesn’t have to look like every other agent’s, and if fitness is part of your life, it should be part of ...
09/11/2026

Your Instagram doesn’t have to look like every other agent’s, and if fitness is part of your life, it should be part of your content. 🏃🏽‍♀️

Comment WAITLIST to get instant access to these templates the moment our content membership launches in November. ☕️🏡

The realtors who grow the fastest on Instagram aren’t the ones posting the most listings, they’re the ones who show up as a full person. Your morning run, your favourite trail, the home you walked into with a gym that actually made sense - that’s the content that makes someone follow you, trust you, and eventually hire you.

This carousel is a preview of exactly what’s inside the membership. Done-for-you content ideas, hooks, and templates built around your real life - so you’re never staring at a blank screen wondering what to post.

Save this for your next content planning session. 📌

Comment WAITLIST to be first in when we launch. 🤍

28 today, and these are some of the few lessons I’ve learned! 😉My biggest wants for these next few years is a softer app...
09/11/2026

28 today, and these are some of the few lessons I’ve learned! 😉

My biggest wants for these next few years is a softer approach to life, finding joy in the simple things, working hard for myself and clients but also balancing it!

Your just posted post isn’t performing because no one wakes up thinking “I hope I see a listing today” 👀Buyers stop for ...
09/10/2026

Your just posted post isn’t performing because no one wakes up thinking “I hope I see a listing today” 👀

Buyers stop for a story, a feeling, a hook that makes them picture themselves in the house before even seeing the price!

Comment MEMBER to get in the waitlist for our content membership launching November - this is exactly the kind of content you’ll get every single month ☕️

Swipe to find alllllll the hooks you can actually use instead of “Just Listed” that feature elements of the home you love that immediately stop the scroll!

Save this for your next listing and share with a realtor who has one coming up who wants to make it pop! 🤳

Comment MEMBER to join the waitlist for templates, lead magents, ai productivity tools and trainings, strategy live trainings and SO much more, just $49/month 🍂

Content ideas for the realtor who loves dining out more than they love cold calling 🍝Comment WAITLIST below - I’ll send ...
09/09/2026

Content ideas for the realtor who loves dining out more than they love cold calling 🍝

Comment WAITLIST below - I’ll send you first access as soon as our content membership opens in November. ☕️

Your local knowledge is your most underused marketing asset, and the easiest way to show it is through the restaurants, patios, and neighbourhoods you already know better than anyone. Realtors who show up as the local expert online consistently out-convert the ones who only post listings, and this niche makes it feel effortless.

Rating neighbourhoods by their food scene, everything you ate this weekend, a local guide to what’s worth going out for this season - these are the templates we built so you never have to stare at a blank screen wondering what to post again — done for you, designed with strategy, ready to make your own.

📌Comment WAITLIST before we open the doors to everyone in November: lead magnets, templates, guides, email templates, story templates, carousels and reels, text to link generator, hook generator and SO MUCH MORE 🍂☕️

09/09/2026

🍂10 local fall hooks that actually help get real estate agents new followers:

1. Don’t invite me to plans in [City] unless they look like this 🍷

2. [City] spots tourists haven’t found yet (you need to go here)

3. My absolutely favourite fall date night spots in [City] 🍂

4. Small businesses in [City] that are 100% worth supporting this week

5. This is what $[X] gets you in [neighbourhood] right now

6. POV: you just moved to [City] and you need a local guide immediately

7. Fall things to do in [City] that are actually worth leaving the house for

8. The [City] neighbourhood everyone is moving to this fall and why

9. [City] hidden gems that locals know and nobody else does 🤫

10. September in [City]: everything happening this month worth knowing about 🍁

Save this and use one this week. The local content that gets the most reach is the stuff that makes people tag their friends and say “we need to do this.”

Want hooks like these for every month - plus done-for-you templates and captions?

Comment WAITLIST and I’ll send you details on the content membership launching in November. 🍂☕️

Real estate agents - save these hooks before September gets away from you! 👀🍂Read to the end because something is coming...
09/09/2026

Real estate agents - save these hooks before September gets away from you! 👀🍂

Read to the end because something is coming that will change your life 🍂

These are 30 hooks you can pull from this carousel and use this month to stop the scroll, attract buyers and sellers, and grow your account…. Organically! ☕️

Hooks in here set up your content pillars: local, listing, personal and educational to help you show up as the expert in your community!

Nowww to the good news…

I’ve been working on something for months with the help of other talented creatives, and it’s launching in November (finallyyyy)

It’s a content membership, with content templates, reels, lead magnets and guides, email marketing and SO much more, for just $49/month per person.

PLUS, I’ll be showing you how to make it even easier and get Claude on as your assistant using the templates!

No more burnout, no more stressing about content with the million other things you have going on, because I know you are BUSYYYY!

If you want the strategy, the softer real estate life, the aesthetic yet valuable content easy to access each month, comment WAITLIST - you’ll get first access and other perks along the way! 👀

The local content strategy most real estate agents are completely sleeping on. 🍂Tagging local businesses isn’t just a ni...
09/08/2026

The local content strategy most real estate agents are completely sleeping on. 🍂

Tagging local businesses isn’t just a nice thing to do - it’s one of the easiest ways to get your content in front of new people in your market every single week.

When you feature a coffee shop, a restaurant, a local event or a trusted vendor and tag them? They share it to their audience. That’s your neighbourhood of future clients and it cost you nothing but 10 minutes and a latte. ☕

Swipe through for 7 ways to start doing this right now - including exactly what to say and how to tag for maximum reach.

Save this so you have it every time you sit down to plan your content. 🤍

📌Want done-for-you local content templates, captions and a full strategy every single month?
Comment WAITLIST and be the first to know when the McLean Marketing content membership opens in November.

09/08/2026

It’s taking me months, 7 day workweeks weeks and many tears, but this real estate content membership is about to be everything 🥰☕️⚡️

I wanted to offer a solution to realtors who finally want to reclaim their time. You’re busy running a business, managing clients, and all the stresses that come along with the day today tasks being a Realtor, so much so that content often takes a backseat.

You know it’s important to be active but finding the time feels like it’s being pulled away.

Well, I’m launching our very own content membership for real estate agents at an affordable price of $49 a month, but it’s backed with strategies of the creatives that have been brought on board myself and daily research.

Inside you’ll get: lead magnets, content templates, like story posts, reels, and carousels, access to our hook, generator, and link to text generator, as well as live trainings, email templates and SO MUCH MORE. 💚

We’re launching in November. Want in? Comment WAITLIST and you’ll be the first to know! ☕️👀

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