OMERA Press

08/18/2026

Have you noticed this shift too?

Business books are asking more of their authors.
BUT readers are asking more of the books.

I'm particularly tuned into it right now. Partly because I'm writing one. Partly because I work with people who have spent years building expertise. And partly because readers are getting a little tired of being promised that their lives will change by Tuesday.

You know the books.
10 Secrets to...
The One Thing You Need to...
How I Built a 7-Figure Business While Others Were Sleeping.
I'm exaggerating... a little.

But something 𝗵𝗮𝘀 changed in what we expect when we pick up a business book.
We want to know:
- Where the thinking came from.
- If you introduce a framework, did you actually use it?
- Did you see the same pattern often enough that you started paying attention?
- Has someone else applied it?
- What happened when they did?

Even more interesting, what happened when it didn't work?
That's the part I want to know.

Much of the best business thinking develops when you do the work. You make mistakes. You watch clients struggle with the same problem in slightly different ways. You try something. You adjust it. Then you see it happen again.

And somewhere in all of that experience, you may have developed something genuinely useful to someone else. That's when you have a business book.

We can get generic business advice anywhere now. LinkedIn is full of it. So are podcasts, newsletters and blogs. AI can give us "10 Ways to Build Authority" before we've finished our coffee.

So if you're asking someone to spend $30 and several evenings with your book, the bar has moved.

Give me your experience.
Give me the examples that made you question what everyone else was saying.
Tell me what you tried, what failed, what worked and what you learned because you were there doing it.
Give me something I couldn't have found with a quick search.

I'm hoping the next generation of great business books won't be built around:
"Here's my 10 secrets"

But rather:
"Here's what I've seen."

And then they'll have the evidence to back it up.

What makes you trust a business book enough to actually use what it teaches?

08/11/2026

I often ask: "𝙄𝙛 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙣𝙚𝙚𝙙𝙚𝙙 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙩𝙝𝙚 𝙗𝙤𝙤𝙠 𝙮𝙤𝙪'𝙫𝙚 𝙬𝙧𝙞𝙩𝙩𝙚𝙣, 𝙬𝙤𝙪𝙡𝙙 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙬𝙝𝙚𝙧𝙚 𝙩𝙤 𝙛𝙞𝙣𝙙 𝙮𝙤𝙪?"

The independent publishing landscape has matured enormously. Today, an indie author can produce a book that can sit comfortably alongside anything coming out of a traditional publishing house. The gap in quality has narrowed dramatically.

The gap in visibility hasn't.

Readers discover the books they hear about. Books recommended by someone they trust. The author they came across on LI or IG. A podcast interview they happened to listen to. The newsletter they subscribed to months earlier. Speakers they met after an event.

Authors building sustainable careers are building recognition, too. Their books become part of a much larger conversation about who they are, what they know, and the value they bring to their readers.

I think independent publishing has solved one problem remarkably well. We've learned how to publish professionally.

Now we have to become just as intentional about being remembered.

The Trifecta Authority Model was developed to help indie authors close the visibility gap. It's in the final stages of editing—coming soon!

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗸𝗻𝗼𝘄 𝗶𝘁 𝗲𝘅𝗶𝘀𝘁𝘀?

08/05/2026

Today I was reminded that automation doesn't scale relationships.
It scales evidence.

What I mean is every automated message becomes another piece of evidence that teaches people what they can expect from your business.

The question isn't whether AI saves time. We all know it optimizes mundane processes and streamlines business operations. The question is whether the evidence your technology creates matches the experience your customers actually have.

I was scheduled to meet with a company this afternoon. Their system sent multiple email reminders over two weeks, along with several text reminders during that time. To be honest, I found them more annoying than helpful. They filled my inbox with what I considered spam. At one point, I nearly cancelled because it wa𝘀 waayyyy too much.

The most amusing—yet frustrating—part of their AI process came five minutes before the meeting, when I received another text message letting me know the person I was meeting was already in the room.

I had a few minutes to spare and thought there was no point starting another task, so I joined early.

The room was empty. And then, the person arrived six minutes late.

I was a little annoyed at first. But then I realized this wasn't really about being late. Things happen. Meetings run over—that's OK

It was about the evidence their technology had already created. Every reminder communicated, "Your time matters to us." The experience communicated something different.

We often evaluate automation by asking whether it saves time or improves efficiency. I think there's a more important question:
What is it teaching people about your business?

Every automated email, every text, every chatbot, every reminder becomes another piece of evidence about who you are and how you work. When that evidence aligns with the human experience, it builds trust. When it doesn't, it undermines it.

I'm not opposed to AI at all. Technology can automate communication. It can't automate respect.

As AI becomes part of almost every customer interaction, perhaps that's the question every business should be asking:

What is our technology teaching people about who we are?

08/02/2026

𝗙𝗼𝗿 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗲𝘃𝗲𝗿𝘆 "𝘆𝗲𝘀" 𝘀𝗵𝗮𝗽𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗰𝗼𝗺𝗲.
It shapes your identity.

Every opportunity you accept tells people something about who you are and what you stand for. Over time, those decisions begin answering a question every reader, event organizer, and podcast host is asking:
"𝘞𝘩𝘢𝘵 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘢𝘶𝘵𝘩𝘰𝘳 𝘪𝘴 𝘵𝘩𝘪𝘴?"

Over the years, I've watched talented authors drift away from the very message they wanted to be known for.

At the time, each decision makes perfect sense. It's only later that the pattern becomes obvious. A speaking invitation pays well, even though it has little to do with the book. Then another opportunity comes along. Before long, people know the author for the side topic rather than the work they set out to share.

The income grows, but the message becomes harder to recognize.

I've also seen the opposite.
Authors who are thoughtful about the opportunities they accept become much easier to remember. Readers know what they write about. Event organizers know why to invite them. One introduction leads naturally to the next because their message remains clear.

Revenue matters.
But the right revenue does more than grow your business.
It builds your reputation.It strengthens your authority. And over time, it becomes your legacy.

Which path are your decisions leading you toward?

07/28/2026

Sometimes the advice we hear most often is also the most misleading.
"Just be authentic."

Authenticity matters. It always will.
But authenticity alone doesn't make you understandable.

Over the years, I've worked with extraordinary authors, entrepreneurs, physicians, and experts. They were deeply genuine. They knew their work inside and out, and they cared deeply about the people they served.

Yet the market often struggled to answer one simple question:
"What do they actually do?"

You can be deeply authentic and still be impossible to place. Most often, that's a positioning problem.

People make decisions remarkably quickly. Before they can trust you, recommend you, or even remember you, they need to know where you fit in their world. If they can't place you, they won't know when to think of you.

Think about your own phone contacts. You know many of those people personally. You trust them. Some are exceptionally talented. But when your sink starts leaking, you don't scroll through every contact you trust. You think, "Who's the plumber?"

That's how memory works. We retrieve people through mental shortcuts.

Marketing works the same way.
If someone can't quickly answer:
• Who is this author?
• Who do they help?
• Why would I recommend them?
then there's no obvious path for their brain to retrieve you when the opportunity arises.

𝗣𝗿𝗼𝗽𝗲𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗺𝗲𝗮𝗻𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗽𝗮𝘁𝗵 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘆𝗼𝘂.

Many authors resist this because they're afraid of being reduced to a single and repetitive idea. They worry that if they're known for one thing, people will never discover everything else they do.

The opposite is usually true.

Think of it as inviting someone into your home. You don't begin by showing them every room. You welcome them through the front door.

People need one clear reason to remember you before they'll invest the time to discover everything else you have to offer.

Give them something to lead them to your front door.

07/26/2026

07/24/2026

𝗘𝘃𝗲𝗿𝘆 𝗰𝗵𝗶𝗹𝗱 𝘄𝗶𝗹𝗹 𝗳𝗮𝗰𝗲 𝗳𝗲𝗮𝗿.

It may be:
The first day of school.
A nightmare.
Bullying.
The loss of a grandparent.
A frightening diagnosis.
Or simply the fear of not being enough.

As parents, grandparents, teachers, therapists, and caregivers, we cannot remove fear from a child's life. But we can change how they learn to carry it.

Join us for Holding Space for Fear, an evening exploring how storytelling, neuroscience, trauma-informed care, and relationships can help children develop resilience while strengthening their connection with the adults who love them.

- Why fear is a normal and necessary part of childhood.
- How storytelling helps children process emotions that are difficult to express directly.
- Practical ways parents and caregivers can remain emotionally present during challenging moments.
- What neuroscience and trauma-informed care teach us about emotional regulation.
- How shared stories strengthen trust, resilience, and connection within families.

Whether you are a parent, grandparent, educator, therapist, physician, or simply someone who cares deeply about children's emotional wellbeing, this conversation will offer thoughtful insights into one of the most important relationships we ever build: helping children feel safe enough to face what frightens them.

Panelists
• Dr. Randolph B. Schiffer – Author | Retired Neurologist & Child psychiatrist
• Wendy Rovers – Relationship Coach & Speaker
• Nisrine Maktabi – Trauma-informed Consultant (RP) & Speaker

📍 Verity Club – Toronto Room
📅 August 19, 2026
🕕 6:00–8:30 PM

Expert Panel Discussion • Audience Q&A • Book signing

Because every child will face fear. No parent should face it alone.

DM me if interested in attending. Limited seating.
or email me at: [email protected]

07/21/2026

You have six seconds.

Look at the first slide, then move on to the next.
What do you remember—and is it what the author intended you to remember?

A polished presence is not necessarily a legible one.

07/21/2026

𝗘𝘃𝗲𝗿𝘆 𝗰𝗵𝗶𝗹𝗱 𝘄𝗶𝗹𝗹 𝗳𝗮𝗰𝗲 𝗳𝗲𝗮𝗿.

It may be the first day of school. A nightmare. Bullying. The loss of a grandparent. A frightening diagnosis. Or simply the fear of not being enough.

As parents, grandparents, teachers, therapists, and caregivers, we cannot remove fear from a child's life.

But we can change how they learn to carry it.

Join us for Holding Space for Fear. Together, we'll explore:
- Why fear is a normal and necessary part of childhood.
- How storytelling helps children process emotions that are difficult to express directly.
- Practical ways parents and caregivers can remain emotionally present during challenging moments.
- What neuroscience and trauma-informed care teach us about emotional regulation.
- How shared stories strengthen trust, resilience, and connection within families.

Whether you are a parent, grandparent, educator, therapist, physician, or simply someone who cares deeply about children's emotional wellbeing, this conversation will offer thoughtful insights into one of the most important relationships we ever build: helping children feel safe enough to face what frightens them.

Panelists
• Dr. Randolph B Schiffer – Retired Neuropsychiatrist & Author
• Wendy Rovers – Relationship Coach & Speaker
• Nisrine Maktabi – Trauma-informed Consultant (RP) & Speaker

📍 Verity Club – Toronto Room
📅 August 19, 2026
🕕 6:00–8:30 PM

Moderated discussion • Audience Q&A • Book signing
(wine and charcuterie served)

Because every child will face fear.
No parent should face it alone.

#𝗥𝗲𝗮𝗱𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

If you know someone who needs this, please share.
If you are interested, DM me.

Reserve your seat: https://www.eventbrite.ca/e/1994097606621?aff=oddtdtcreator

07/17/2026

𝗬𝗼𝘂𝗿 𝗯𝗼𝗼𝗸 𝗱𝗶𝗱𝗻'𝘁 𝗳𝗮𝗶𝗹—𝗜𝘁 𝘄𝗮𝘀 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗱𝗲 𝗹𝗲𝗴𝗶𝗯𝗹𝗲.

That sentence can feel uncomfortable because many authors have been taught to believe there are only two possibilities.

Either the book was good enough...
or it wasn't.

So when months pass without reviews, invitations, recommendations, or sales, the conclusion seems obvious: 𝗣𝗲𝗿𝗵𝗮𝗽𝘀 𝗜'𝗺 𝗷𝘂𝘀𝘁 𝗻𝗼𝘁 𝗮 𝗴𝗼𝗼𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 𝘄𝗿𝗶𝘁𝗲𝗿.

I don't believe that's true nearly as often as people think.

Over the last two decades, I've read manuscripts that deserved every bit of the attention they eventually received—and many that never received any at all. The difference was rarely the writing. It was whether the market knew how to read the signals surrounding the book.

Readers don't evaluate every manuscript only on its literary merit. 𝗧𝗵𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘀𝗲𝗲.

Is anyone talking about it? Who is recommending it?
Why does this author matter? Where does this book belong?
What problem does it solve? What conversation is it already part of?

When those signals are missing, even exceptional work becomes invisible—lacking legibility.

That's the gap so many authors experience. They produce exceptional work, send it into the world, and are met with silence. They assume the silence is a verdict on their talent when, more often than not, it's a failure of translation.

The market cannot value what it cannot interpret.

That realization changed the way I think about publishing. In fact, I wrote an entire model to solve that problem. Because your book doesn't just need to be well written. It needs to be understood before it can be discovered.

𝗠𝗼𝘀𝘁 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲𝗶𝗿 𝘁𝗮𝗹𝗲𝗻𝘁 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗳𝗶𝘅𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗹𝗲𝗴𝗶𝗯𝗶𝗹𝗶t𝘆.