Insights with Dora

Insights with Dora 🌸Marketing Automations
✨I help Beauty Professionals, Salons/Hairstylists increase their
✨Client Retention rate.

✨ Happy New Month! Welcome to June. ✨To every business owner, entrepreneur, and brand builder, may this month bring grow...
06/01/2026

✨ Happy New Month! Welcome to June. ✨

To every business owner, entrepreneur, and brand builder, may this month bring growth, new opportunities, loyal customers, and greater success.

As you chase your goals and work toward bigger results, don’t forget the people who make your business possible: your customers.

Keep listening, serving, and creating value for them. Great businesses grow when customers feel seen, appreciated, and prioritized.

Here’s to a productive, profitable, and customer-focused June!

SmallBusiness BusinessGrowth JuneGoals SuccessMindset CustomerExperience

Here is the truth that took me a while to say out loud. 💎You have been pouring water into a leaking bucket.Every month —...
05/27/2026

Here is the truth that took me a while to say out loud. 💎

You have been pouring water into a leaking bucket.

Every month — new leads, new proposals, new clients. The front door stays busy.

But while you were focused on who was coming in, your best and most loyal clients were quietly walking out the back.

Keeping a client costs five times less than finding a new one.

The growth you have been looking for? It is already sitting in your database, waiting for you to show up differently.

Here is everything you now know:

01 — Go silent after delivery and you lose them to someone who stays in touch
02 — Skip onboarding and you lose them in the first seven days
03 — Treat every client the same and you lose the ones who deserved more
04 — Never ask for feedback and you lose them without ever knowing why
05 — Chase new clients while neglecting existing ones and you lose the compounding loyalty you already earned

Pick one mistake. Just one. Fix it before this week is over.

Which one hit closest to home? Tell me below. 💬

Follow for weekly strategies that turn clients into the kind of advocates who sell for you. 💚

Imagine a conversation where only one person speaks. 🗣️You share updates. You deliver the work. You hit every deadline.B...
05/25/2026

Imagine a conversation where only one person speaks. 🗣️

You share updates. You deliver the work. You hit every deadline.

But you never once stop to ask how they are actually feeling about the journey.

Your client smiles. They pay. And then one day, they simply stop responding.

You replay every interaction trying to figure out what went wrong. You review the emails, the deliverables, the calls. Everything looked fine.

But the answer was never in any of those places. The answer is that you never asked.

Feedback is not a survey you send when a client decides to leave. It is a conversation you have while they are still there, still invested, and still willing to tell you the truth.

Two questions that will change everything:

At the midpoint — What is one thing we could be doing better right now?
At the close — Would you refer us to someone you genuinely care about?

Their answers tell you everything about where you stand. But only if you ask. 🌿

Save this and send that message today.

Would you send the same birthday card to your best friend and someone you met once at a networking event? 🎂Of course not...
05/22/2026

Would you send the same birthday card to your best friend and someone you met once at a networking event? 🎂

Of course not.

But most service businesses send the same emails, the same check-ins, and the same level of attention to every single client — regardless of how long they have been with you, how much they have invested, or how fiercely loyal they have been.

Your clients notice. Even when they say nothing.

Personalization is not about spending more time. It is about spending the right time on the right people.

Start small. Create two client tiers. Even simply knowing who your top clients are — and treating them slightly differently — changes the entire dynamic of those relationships.

Your most loyal clients should feel that loyalty reflected back to them. That is how you keep them. 🤝

Tag a business owner who needs to hear this. 👇

Imagine checking into a five-star hotel. ✨The lobby is stunning. The marble floors gleam. The photos online matched perf...
05/20/2026

Imagine checking into a five-star hotel. ✨

The lobby is stunning. The marble floors gleam. The photos online matched perfectly.

But the moment you walk in — no one greets you. No one shows you around. No one explains what is included or where anything is.

You figure it out on your own. And slowly, quietly, you start wondering if you made the right choice.

Now replace the hotel with your business. And the guest with your brand new client.

This is what a missing onboarding experience feels like.

The first seven days after someone becomes your client are the most important days of the entire relationship. What you do in that window determines whether they stay — or start quietly looking for the exit.

Day 1 — A warm welcome email with clear next steps
Day 3 — A personal check-in call
Day 7 — One resource that genuinely makes their life easier

This is not overhead. This is retention architecture. Build it. 🏗️

Drop a 🙋 if your onboarding process could use some love.

Picture this. 🎥You walk into your favorite restaurant. The food is incredible. The experience is flawless. But the secon...
05/18/2026

Picture this. 🎥

You walk into your favorite restaurant. The food is incredible. The experience is flawless. But the second you pay the bill, the waiter disappears. No thank you. No hope to see you again. Nothing.

Would you go back?

This is exactly what happens when you finish a client project, send the invoice, and go quiet.

Your clients do not leave angry. They leave feeling forgotten. And forgotten clients do not come back — they just quietly find someone else who makes them feel seen.

The fix is simpler than you think. Reach out within 48 hours of completing any service. Not a templated email. A real, specific message that shows you actually remember who they are and what you built together.

That one touchpoint is the difference between a one-time client and a loyal one. 🌱

Save this if you have ever sent an invoice and then disappeared. 💌

Let me be honest with you for a second. 🤍You did not lose that client because your work was not good enough.You lost the...
05/17/2026

Let me be honest with you for a second. 🤍

You did not lose that client because your work was not good enough.

You lost them because somewhere between the proposal, the delivery, and the invoice — they stopped feeling like they mattered to you.

Retention is not a strategy. It is a feeling you either create or you do not.

Over the next 5 days I am going to show you exactly where that feeling breaks down — and more importantly, how to fix it.

Save this post. Come back tomorrow. The first mistake might surprise you. 👇

05/08/2026

Even though I completed my purchase, that experience honestly made me not want to return. One interaction can really affect someone’s whole day. Good customer service is essential to any business because without CUSTOMERS, there are no SALES.

05/06/2026

Unpopular opinion: Every discount you give trains your client to leave you.

When you discount out of fear (fear they'll leave, fear they'll find someone cheaper, fear they won't see your value), you're not building loyalty.

You're building price sensitivity.

You're teaching them that your prices are negotiable. That your value is flexible. That if they just wait, you'll bend.

And the moment someone offers them a better deal? They're gone. Because YOU trained them to chase deals.
Real loyalty isn't built with discounts. It's built with VALUE. With CARE. Showing up between appointments.

Stop competing on price. Start competing on care.

dora💜

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Calgary, AB

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