12/18/2025
Let’s not sugarcoat it, holiday markets are brutal.
You’re out there freezing your butt off, pitching 100x a day, repacking unsold inventory with tired hands, and waking up at 5AM to do it all again.
But for many founders?
✨ This is where 50–60% of their annual revenue happens.
It’s chaotic. It’s exhausting.
And it’s still one of the best moves you can make.
Because nothing converts like:
→ A real story
→ A taste test
→ A founder sharing their why
👉 That’s why this post breaks down how to prep high-converting ads using all the insights you gain from pop-ups.
