08/06/2026
Marcia had a perspective shift about marketing last week.
Podcasting coach, Jen Rogers, visited Summer School for Authors and challenged Marcia to think differently about her writing: not as a tangle of diverse genres, but as all hers. "You are the brand," Jen told her. "I want to hear you say it: 'I am the brand.'"
Many years ago, someone at a conference gave Marcia advice to pick one genre and get known for that, but she couldn't turn off the tap to the wide variety of stories that continued to present themselves to her. Marcia followed her interests rather than following that advice and has built a beautifully eclectic body of work.
Now, in her 75th year, she's embracing the breadth and sharing herself in the writing. People can buy her work because they want to read her writing. Sure they might prefer one genre over another, but if they love one piece, there's a good chance they'll love another, even from a different category.
Marcia's 14th book, Flecks of Gold: Yukon Stories, is due out in September. Comment GOLD to learn more about it and pre-order a copy.
Follow Marcia Lee Laycock to learn more about her eclectic writing.
Comment FLASH to get a link for Marcia's course on writing short fiction.