The Book Hatchery

The Book Hatchery We help authors to understand the publishing process & we connect these authors in community so they can collaborate to accomplish their book goals.

We provide free membership, with a variety of free and paid workshops, courses, groups, and programs.

12/29/2024

🎁 Gifts.

This is a season of gift-giving: presents, time, activities, skills, hospitality. What sorts of gives have you received in this Christmas season?

✍️📖🎁 When I think of book marketing, I like to think in terms of a gifts -- the author bringing the gift of their writing to the world -- the gift of inspiration, information, education, or entertainment.

🎁 What's your gift?

✍️ We've been working on some resources to equip authors for the (often daunting) task of marketing their ideas and selling their work.

📆 The 2025 Book Marketing Planner is our free gift (PDF) to help you think about some of your options promotion and outline a plan for sharing your message.

📆 Book Marketing Planning Day, on Monday, December 30th, noon to 4 pm MST (Alberta). The main goal of this day is to help you take ACTION on sharing your work -- get out of your head and into the world!

As an author (or aspiring author) it's easy to feel like you have to do everything yourself -- but that's not true. Sometimes you just need a little boost, like our PDF Planner. Sometimes you need some guidance and some help to focus your efforts, like our Planning Day. Sometimes you need even more! There's no shame in needing help. Let's talk about it.

Comment PLAN if you want to learn more about the Planner and/or the Planning Day.

How is marketing a book like roasting a turkey? Well, it depends on several things, like your personality, your strength...
12/28/2024

How is marketing a book like roasting a turkey?

Well, it depends on several things, like your personality, your strength, your ability (i.e. patience) for following a recipe, and support from people like your housemate and your mother-in-law! This year's recipe called for shoving butter under the skin of the turkey, then soaking cheesecloth in more butter and wrapping that over the bird, and basting every 30 minutes.

Marketing is similar. Everyone has a different way of doing it, and some of those methods are meant for different books. At Siretona want to teach you a method that will work for YOU and YOUR BOOK. That's why we've made a Book Marketing Planning Day to start your 2025 by igniting your marketing spark.

The day includes:
✨️ Work through the 2025 Book Marketing Planner with us
✨️ Define and refine your message
✨️ Determine the best places to share your message
✨️ Develop a posting/emailing schedule (bring a calendar)
✨️ Outline and draft several pieces of content with done-for-you templates
✨️ Get feedback on your ideas and answers to your questions
✨️ Publish your first (next) post
✨️ All this and more with Colleen McCubbin (publisher) and Molly Layton-Simpson (marketing assistant), along with a group of other committed authors

💫 PLUS, get private follow-up evaluations on three of your posts or emails before the end of January

Spots are limited, so lock in yours. Comment TURKEY and I'll send you a link!

12/17/2024

Colleen McCubbin is going LIVE at 5 pm MST to talk about Flipping the Script on book marketing anxiety! (We'll talk about birthday cake breathing.🎂)

Join her here in the Book Hatchers group: https://www.facebook.com/groups/bookhatchers/

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Calgary, AB

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