Blue Ripple Creative, Calgary, AB (2025)

11/12/2024

These 3 books rewired my brain and transformed my business.

I’m Roseanne and I chat non-stop about marketing your small business in my little corner of the interwebs. 🙋🏼‍♀️

If you’re seriously about skyrocketing your confidence and turning your business into a marketing powerhouse check out the top 3 books I recommend you read:

❤️‍🔥 Don’t Make It Weird, Colleen Nichols
Colleen is a delight. Her no-nonsense approach to marketing and being authentic online constantly inspires me and makes me laugh. Her book is so easy to read and gives real actionable advice on being a genuine human online. She’s one of my favourite accounts on IG and is so lovely you’ll wish she was your bestie (just like I do).

❤️‍🔥 You Are A Badass
This book has done the rounds on social media and it took me a while to jump on the bandwagon, but when I did…woah. I was surprised by how much impact this book had on me. My whole outlook changed, I gained more confidence in myself and easily became more optimistic.

❤️‍🔥 The Perfectionist’s Guide To Losing Control
This book changed my brain chemistry. I forever felt like my perfectionist tendencies were a curse and hindrance. After reading this incredible book, I’ve realised my perfectionism is a superpower in disguise. If you’ve ever held yourself back because you weren’t ready, or it wasn’t perfect timing, I implore you to read this book. It. Will. Change. You.

These are my to-go and you know I’ll always share the goods with you, my little squad of internet friends. 🫶

10/25/2024

Aiming for easy marketing? Then read this. 📣📣

You know I’ve talked about how to create super simple strategic marketing maaaany times before.

But I’ll keep shouting from the rooftops for you, sweet lil internet fam. 😘

I have a blog post called How To Grow Your Business with Social Media, and you guessed it, it's all about how to grow your business with social media! 😉

“Showing up as your weird and wonderful self is the best way to stand out amongst the sea of repetitive dancing videos, and showcases your unique personality and insights. People love to follow accounts run by real-life messy humans, who show up authentically and with passion.”

🤓 There’s more waiting for you on The Marketing Blog, catch up at the link below!

https://www.blueripplecreative.com/blog/how-to-grow-your-business-with-social-media

10/09/2024

Starting from scratch? Here’s what I’d do. ⬇️⬇️

Don’t waste your time chasing social media trends like evvveryone else. I’ve done the grunt work so you don’t have to. 💅🏼

When it comes to engaging social media content you’ll want to start here:

👉🏻 Get super clear on who your ideal audience is and what transformation they’re after, then create content that makes them feel like you’ve peered into their soul.

👉🏻 Create content that provide value; tips, tricks, advice or helpful insights so your audience learns to trust you, and knows you’re genuine about helping them.

👉🏻 Always be your authentic self. Everyone loves to follow a real person (quirks and all) and not just little insta robots copying the latest trends they’ve already seen 17 times. Yawn.

I’d start there and then head straight to my website for a W O R L D of extra resources and goodies. 😉😉 I got you, pal.

https://www.blueripplecreative.com/

10/07/2024

Chasing perfect marketing? That’s where I got you, old buddy, old pal. 🤓

I know exactly what it’s like to want to effectively market yourself but not be 100% sure how to get there.

Lucky for you, I spent years fighting through all the bull💩 advice so you don’t have to!

These are my tried & true tips to master your marketing:

🪩 Niche down HARD

When you try to appeal to everyone, you appeal to no-one. The fear that niching down will limit your circle of potential customers is a dangerous lie that stunts your growth and leaves you directionless. Be EXTREMELY specific with who you serve in your business and tailor your content to them. This is THE only guaranteed way to deeply connect with potential clients and make them feel confident that you fully understand them.

🪩 Get CRYSTAL clear on your marketing

Now that we know how your ideal clients are, you have got to create marketing content that is highly specific and unique to your audience. What are your client’s biggest goals? How do they want to feel when they achieve these goals? What are their biggest obstacles to success? How do they want to be spoken to? You gotta ask these questions so you can create highly emotive, personalized content that leaves your audience feeling like you just read their mind.

🪩 Simplify wherever you can

The amount of time I have spent on overly complicated systems, twisting myself in knots, or simply being so inefficient with my time makes my eyes water. SIMPLIFY! If you can automate your emails, do it. If you can automate your socials, do it. If you can automate your payment or booking systems, do it. Automation and simplification are your best friends and will free up your time and energy for bigger more impactful tasks.

I literally built a business around helping you master your marketing and get closer to full-time self-employment. I REEEALLY want to give you all the goods, annnd…

My free social media captions are a good place to start. Go grab it now. 😘

https://www.blueripplecreative.com/freebie

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Calgary, AB

Website

http://blueripplecreative.com/

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