YYC3 Marketing

YYC3 Marketing =

POV: YYC3 marketing team is ready to talk omni-channel content strategies! 😉
08/05/2025

POV: YYC3 marketing team is ready to talk omni-channel content strategies! 😉

Spending money on  … and only sharing the link on social? 😱 WHY?Every PR (news release, investor release—whatever you ca...
07/29/2025

Spending money on … and only sharing the link on social? 😱 WHY?

Every PR (news release, investor release—whatever you call it) is a goldmine of core content.

At YYC3, we help public companies like turn every release into a full content stream that builds awareness, drives traffic, and keeps investors engaged.

Our PubCo SMM Package is designed specifically for publicly traded companies and focuses on:
🌲 Evergreen content – industry and company-related facts
👀 Community listening – trending news, mentions, UGC, and pro search upcycling
📰 IR content – broken down into digestible, platform-friendly pieces

🫵 Just send us your IR—we’ll do the rest.
Using approved language and media, we transform releases into multiple pieces of creative, high-impact content that actually gets seen (and understood).

Your news matters. Let’s make sure people see it—and care.

🧠 Ready to stand out on social and join?
📩 Ask us about our PubCo Packages today.

*the mirror that confronts Hayley working from home, with no one else in office, business on top, comfy on the bottom* (...
07/24/2025

*the mirror that confronts Hayley working from home, with no one else in office, business on top, comfy on the bottom* (...at least she's wearing pants!)

The truth is, sometimes we’re serving strategy in sweatpants, or designing in pj's, and the blazers leave the closet for client visits. 🤷‍♀️

Drop an emoji to ADMIT IT... you wear pajamas and sweatpants when you WFH too! 😴👚

✅ Good info design can take the most complex information and make it clear, engaging, and easy to understand at a glance...
07/22/2025

✅ Good info design can take the most complex information and make it clear, engaging, and easy to understand at a glance.

❌ Bad infographics are TL;DR, cluttered, overwhelming, and more confusing than helpful.

One of our superpowers is taking multi-page presentations or 10-minute explanations and turning them into bite-sized graphics (not only for social media posts, but for assets you can share with customers asking questions, too!)

Mountain View Building Materials can help customers at various stages of their projects, from planning to completion, so we made this flow chart to help customers know exactly where to start!

What's an FAQ in your business that we could help you explain in one slide? We're up for the challenge!

07/17/2025

At YYC3, to be loved is to be known… and Hayley, our leader, is clearly very well known. 😅❤️

Join in with us if you know Hayley, or share one of your boss's "GO-TO PHRASES" in the comments!

📅 Content ideas for August? WE'VE GOT YOU!Our proven, professional cheat sheet includes key dates and content hooks desi...
07/14/2025

📅 Content ideas for August? WE'VE GOT YOU!

Our proven, professional cheat sheet includes key dates and content hooks designed to save you time and boost visibility.

AND DON'T FORGET... Smart business owners are already thinking about:
🍂 Fall vibes
📚 Back-to-school buzz
📈 Prep for Thanksgiving, Black-Friday, and Christmas campaigns.

📌 Plan now, relax later... Save these August ideas before the month flies by.

07/10/2025

Panic posting is out! 😰 Processes are in! 😎

Over the last 18 months, our agency has spent HOURS developing Standard Operating Procedures to protect peace, for ourselves, and our clients too! 🧘‍♀️

There were doubts about the time requirements and the necessity of these docs, but over a year later, we can confidently say the effort paid off! 💪

Our Strategic Social System is tried and true, and in her 2.0 era.
Not only does she manage priorities, but she also encourages independence, standardizes communication, eliminates back-and-forth, and enables confident decision-making.

Whether an app is down, a pop culture moment breaks the internet, or your brand earns an unplanned media mention, SOPs make space for last-minute moves without losing your mind. 🧠💻

How are you staying productive? Let us know 👇

Longer days, outdoor activities, kids off school... Grilling, road trips, festivals... Tan lines, sunglasses, cool treat...
07/08/2025

Longer days, outdoor activities, kids off school... Grilling, road trips, festivals... Tan lines, sunglasses, cool treats... ☀️ Just a few of the things SUMMER CONTENT is made of!

As we enter Canada's short but beloved summer season, here's your reminder that your imagery should reflect the shift in your audience’s routines, moods, and habits.

Whether your customer is a weekend warrior who's hiking, biking, golfing, or fishing, a parent trying to keep the kiddos fed and busy, a green thumb who's growing their own veggies, or a social butterfly who's patio hopping and outfit 'gramming... life is just different in summer, and your content marketing should be too!

WFH, work from the car, work from the pool, or an airport bar... We're a team that's both committed and flexible. 💁🏻‍♀️W...
07/04/2025

WFH, work from the car, work from the pool, or an airport bar... We're a team that's both committed and flexible. 💁🏻‍♀️

We're online, fully focused and reachable when we say we will be, and sometimes we jump online late evenings, early mornings, or on days off too. We trust each other to get the work we need to do done, and genuinely care about our clients and the collective, doing what needs to be done, when it needs to be done. If the "where" has a view, that's nice too!

Where's your favourite place to work? 👀💻

We are grateful to live, work and play on Turtle Island! 🇨🇦 This Canada Day, we acknowledge and celebrate the traditiona...
07/01/2025

We are grateful to live, work and play on Turtle Island! 🇨🇦 This Canada Day, we acknowledge and celebrate the traditional territories of the Treaty 7 Nations (Siksika, Kainai, Piikani, Stoney Nakoda, Tsuut’ina) and Mi’ma’ki Treaty Lands, and honour their enduring presence and stewardship of this land. 🧡

Our team brings German, Ukrainian, Croatian, Filipino, Chinese and Scottish heritage to our Canadian-owned and operated marketing agency. We're proud to partner up with fellow Canadian companies, including Mountain View Building Materials, District Studios, TriSana Nutrition, Giono Studio, Grady Krebs // REMAX, Blue Jay Gold, and more!

This Canada Day, if you're in Mohkinstis looking for meaningful ways to connect with our country's Indigenous history and culture:
🧍‍♂️ Attend Canada Day at The Confluence, featuring an Indigenous Spotlight, Powwow, artisans, and teaching about tipis in the Stampede Park area
📚 Explore Caretakers of the Land via Calgary Public Library, free virtual Indigenous-led programs, storytelling, and education for families

Let’s honour the land, celebrate together, and continue learning, growing, and supporting each other. 🍁

SMALL BIZ OWNERS! Are you ready for the last half of the year? 👀She's here, whether we like it or not, and Q3 is all abo...
06/30/2025

SMALL BIZ OWNERS! Are you ready for the last half of the year? 👀

She's here, whether we like it or not, and Q3 is all about keeping the momentum going with clarity in your direction as you prepare for that end-of-year push.

Have you...
⚡️ Revisited your Q1+2 wins (and what missed the mark)?
⚡️ Thought about Black Friday and Holiday season?
⚡️ Updated your digital profiles including website, socials, shop, or portfolio?

Over here? We're:
📧 Helping clients build & nurture email lists
🎥 Creating more UGC-style content for authentic visibility
📸 Offering affordable headshot & LinkedIn profile updates
📸 Increasing ad spends on campaigns proven to convert (optimized in Q2!)

Let's make this quarter count. 💪 Share ONE Q3 goal you have 👇

How many beverages does it take to power a Marketing Agency? ... just a few, like:💦 Water (ofc)☕ Coffee 🍵 Matcha🍃 Tea🧋 B...
06/26/2025

How many beverages does it take to power a Marketing Agency? ... just a few, like:
💦 Water (ofc)
☕ Coffee
🍵 Matcha
🍃 Tea
🧋 Boba
🥤 bubly
🍷 (sometimes wine, when Hayley is working late)

YYC3 has an average of 3 drinks on a single desk at all times...
What's on yours right now?
🫵 Be honest. Leave a comment!

Address

Calgary, AB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14039684295

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Meet Hayley Bendzik

“A recipe is merely words on paper; a guideline and starting point from which to improvise… Words have no flavour, you have to add your own.”

Hayley is a Marketing Strategist who earned her Bachelor of Management degree from the University of British Columbia in 2012 and proudly adds her own “flavour” to all that she endeavours.

Drawn to subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley honed her skills in writing, design, creative and strategic thinking. As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley says she was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”, leading her to found YYC3 Inc. in 2014.

Combining a keen eye for detail and passion for storytelling with digital technologies, Hayley’s mission “to discover and disseminate stories that are worth telling” is realized though YYC3 Inc. and the engaging content she creates and shares. A self-described content strategist, Hayley’s clients call her by many names including copywriter, website designer, ad manager, business consultant, coach, and “DMG” which stands for digital marketing guru.