
08/05/2025
POV: YYC3 marketing team is ready to talk omni-channel content strategies! 😉
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Calgary, AB
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Thursday | 9am - 5pm |
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“A recipe is merely words on paper; a guideline and starting point from which to improvise… Words have no flavour, you have to add your own.”
Hayley is a Marketing Strategist who earned her Bachelor of Management degree from the University of British Columbia in 2012 and proudly adds her own “flavour” to all that she endeavours.
Drawn to subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley honed her skills in writing, design, creative and strategic thinking. As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley says she was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”, leading her to found YYC3 Inc. in 2014.
Combining a keen eye for detail and passion for storytelling with digital technologies, Hayley’s mission “to discover and disseminate stories that are worth telling” is realized though YYC3 Inc. and the engaging content she creates and shares. A self-described content strategist, Hayley’s clients call her by many names including copywriter, website designer, ad manager, business consultant, coach, and “DMG” which stands for digital marketing guru.