Close your eyes... imagine the perfect fall day. 🙂↕️🍂 What do you hear? See? Smell? How do you FEEL?
Sounds of fallen leaves crunching beneath your feet?
The cloud of your breath in the crisp morning air?
A sip of your first pumpkin-spiced latte of the season?
Cozy with a blanket wrapping you like a hug?
✨ Fall is more than a season... it’s a mindset shift.
Your audience is grinding, back into routine, thinking ahead to the holidays, and making end-of-year decisions.
The real question is... does your content reflect that change?
At YYC3 Marketing, we help businesses align their strategies with the seasons... creating content that resonates, connects, and converts.
If you're ready to close your eyes and imagine what's next for your business... DM us! 💬
09/24/2025
We create content that gets investors, employees, and stakeholders EXCITED about your news!
Spark Energy Minerals' lithium discovery update sparked 22 likes and 4 reposts on LinkedIn... a clear sign that employees, investors, and industry peers are watching.
Your discoveries deserve more than a press release. Let’s make them impossible to scroll past.
09/22/2025
There’s nothing Hannah can’t do with a fully charged Apple MacBook and a hotspot connection. 🛥️ 💻 ✨
As our first (and currently only!) Halifax-based team member, Hannah, has helped us level up our virtual communication, navigate time zones, and prove that flexibility AND commitment really can go hand in hand.
WFH days like this ☝️ make one thing crystal-ocean-clear: YYC3 can work with small businesses... anywhere! 🌎
And yes, we’re manifesting more clients, collabs, and teammates out East. 👀👇
09/18/2025
Happy from the friendly faces of YYC3! ✨💻 🐶
Even though we work hybrid-remote and live across the country... we stay connected, creative, and collaborative because great work starts with great culture.
Want to see how you can fit in? 👀 Connect with us 👉 yycthree.com/join-the-collective
09/15/2025
👀 THIS IS NOT A DRILL: YYC3 LOVES PRACTICUM/INTERN STUDENTS!
We've helped a number of students at schools like SAIT, Mount Royal University, and University of Calgary who need practicum hours to join our Calgary social media team (and trust us, this isn’t a “coffee run” kind of gig).
You’ll be:
📱 Creating content for real clients
📊 Tracking analytics + figuring out what actually works online
🤝 Working directly with Calgary business owners
💼 Building a portfolio
Unpaid and designed for students who need to complete work hours as part of their program, by the end of your time with us, you’ll walk away with industry knowledge, skills, connections, and experience you can take anywhere.
✨ Perks:
Flexible hours (we get student life)
Hands-on learning from industry pros
Quality time with the office dog 🐶
📍 Apply now at yycthree.com/join-the-collective/
09/12/2025
YOU NEED TO UNDERSTAND HOW PEOPLE THINK! 🧠
Every scroll, save, and click is driven by human behaviour: emotions, habits, and cognitive biases. If you’re not tapping into 'why' people buy, your content is just noise.
When you understand the psychology behind decision-making, you create content that actually connects and converts.
💡 Want to turn audience insights into strategy? That’s our thing.
09/10/2025
OCTOBER'S RIGHT AROUND THE CORNER, don't let it scare you! 👻 🗓️
Accept our gift: an October cheat sheet full of seasonal hooks, key dates, and creative content ideas to keep your feed fresh (and festive 🎃).
Smart business owners are already thinking about…
🍂 Fall aesthetics + value-packed storytelling
📦 Prepping for seasonal product pushes
🛍️ Finalizing Black Friday + holiday promos
💬 Let’s swap ideas! Drop one of your go-to content ideas for fall in the comments.
09/09/2025
Are you only using your content ONCE?! 👀 Our team transformed this old YouTube video from Mountain View Building Materials into over 5 different reels!
Creating content is hard work: scripting, staging, filming, B-roll capture, and editing. Luckily, the YYC3 Marketing team has perfected the art of "upcycling," aka turning past work (photos, video, research) into new, exciting, and relevant content.
This effective strategy helps our clients:
👉 Reach new audiences on different platforms
👉 Leverage proven ideas (If it worked once, it’ll work again!)
👉 Save time and stay consistent
DM us and let's develop a content strategy that actually WORKS for you.
yycthree.com/digital-marketing-process
09/02/2025
The sprint at the end of the marathon. 🏃♀️💨
✅ Black Friday campaign executed
✅ Christmas campaign executed
✅ Boxing Day campaign executed
✅ Holiday hours updated
✅ New Year campaign planned
✅ Engagement scripts refreshed
✅ 2026 strategy & budget approved
✅ Opportunities for automation identified
✅ SOPs reviewed & updated
✅ Top posts cataloged for upcycling
✅ KPIs analyzed
Entrepreneurs & business owners—now’s the time to reflect:
📝 What’s working well, and how can you double down?
📝 What’s NOT working, and how can you pivot or delegate?
Whether you need:
✨ An audit to uncover gaps
✨ Streamlined processes for multi-channel or multi-team efforts
✨ A first-ever website launch
✨ Or social media completely off your plate...
👉 Reach out! Let’s build your roadmap for a stronger, smarter 2026.
08/29/2025
Behind every milestone, discovery, or drill result… are real people doing the work!
On social, many companies showcase "what" they do, some share the "why", and others the "how". But let's not forget about the WHO!
Especially for mining companies, like , creating team-focused content can help:
✔️ Humanize your brand
✔️ Build trust with investors and stakeholders
✔️ Give employees something to be proud of (and repost!)
✔️ Attract talent who want to work with a team like yours
Never thought of it this way? Follow us for more insights!
Connect with us at yycthree.com/connect
08/26/2025
Happy to our Chief Barketing Officer! 🐶 👑
Part German Shepherd and 100% good boy, Al keeps morale high at YYC3 HQ with wiggle-butt energy, positive reinforcement (kisses), and *those eyes* that remind us why we work so hard: to rescue all the dogs and give them the backyards they deserve. 🐾 💚
From supervising snack breaks to providing emotional support during late-night work sessions, Al is a vital part of the team.
Because business strategy and company culture come in many forms… and sometimes, they have four legs and fur.
💻 🐾 Is your office dog-friendly?
08/22/2025
🧅 Onions, 🧌 Ogres, and 💚 Marketing all have layers.
Your product, service, team, budget, and systems shape your marketing needs—and we’re built to support all of them.
In fact, many of our clients lean on us for more than marketing. From business strategy and process refinement to team training, we plug in wherever we’re needed most.
✨ Need a second set of eyes on your social strategy?
We’ll audit, identify gaps, and deliver an action plan.
✨ Juggling too many ideas?
We turn chaos into clear, efficient workflows.
We don’t just post—we plan, research, write, design, test, and deliver with purpose.
Ask us about:
📦 Content Packages for growing small businesses
🚀 Full-Service Marketing for established brands ready to scale
🤝 Our team becomes your team: collaborative, strategic, and results-driven.
📍 Serving clients across North America.
Let’s make your marketing make sense.
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“A recipe is merely words on paper; a guideline and starting point from which to improvise… Words have no flavour, you have to add your own.”
Hayley is a Marketing Strategist who earned her Bachelor of Management degree from the University of British Columbia in 2012 and proudly adds her own “flavour” to all that she endeavours.
Drawn to subject matter including branding, marketing, consumer behaviour, and corporate social responsibility, Hayley honed her skills in writing, design, creative and strategic thinking. As textbooks turned to ebooks, Instagram was created, and websites became mobile-friendly, Hayley says she was “captivated by how the digital economy would shift the way businesses, marketers, and consumers conducted themselves”, leading her to found YYC3 Inc. in 2014.
Combining a keen eye for detail and passion for storytelling with digital technologies, Hayley’s mission “to discover and disseminate stories that are worth telling” is realized though YYC3 Inc. and the engaging content she creates and shares. A self-described content strategist, Hayley’s clients call her by many names including copywriter, website designer, ad manager, business consultant, coach, and “DMG” which stands for digital marketing guru.
Recognizing the power of social media in the evolving digital economy Hayley Bendzik founded YYC3 Inc. in 2014 on a mission to spread messages worth sharing.
Whether you’re brand new to exploring digital platforms as part of your marketing strategy, or you’re already set-up and interested in utilizing existing platforms more effectively, contact Hayley to find out what YYC3 can do for you!
