Lead Reveal AI

12/19/2025

12/12/2025

When people hear I came back to radio after 15+ years in digital, they usually ask:
“Does radio even work anymore?”

Short answer: yes.
Long answer: make your message stronger than your math.

One of my favourite chapters from Roy Williams’ Wizard of Ads is “Dead Cows Everywhere,” where he takes aim at three “sacred cows”:

Demographics
Gross rating points
Media mix

You can hit the right demo, stack up beautiful rating points, and sprinkle your budget across every platform…
…and still lose.

Why? Because you can’t spreadsheet your way out of a weak message.

If your ad is boring, confusing, or forgettable, you’re just paying to repeat a bad story.
When planning campaigns (radio or digital), the order of operations is simple:

Story first
Strategy second
Schedules and placements last

If the message isn’t worth hearing 50 times, it doesn't matter how “efficient” the schedule looks on paper.
If you want to see how this plays out in real campaigns, I unpack more of Roy’s ideas in my latest article about what still works in 2025 on my website
https://f.mtr.cool/iewzeuhcfg

12/06/2025

When I was little, my brother and I used to hide in a cupboard on Christmas Eve, holding our breath and listening for sleigh bells, absolutely convinced we’d finally catch Santa in the act.

We never did.

Years later, when my brother broke the news that Santa wasn’t real, my mom quietly handed me a book about someone else: St. Nicholas. A man in a brown wool coat who walked through winter nights leaving toys, coal, and kindness at strangers’ doors.

That story has stayed with me for fifty years.

And today is St. Nicholas’ Day, the feast day of the man who eventually turned into “Santa Claus.

✨ The Real Santa Claus
https://f.mtr.cool/lvykupcvgd

12/02/2025

Have you ever set up a “helpful” tool… and then realized you don’t actually know what it’s doing in your name?

Lately I’ve been thinking about Disney’s Sorcerer’s Apprentice — the enchanted broom that just keeps hauling water long after the apprentice has lost control.

That’s what AI and automation can feel like in our businesses if we’re not paying attention.

I’ve been building AI assistants to reply to emails, social media comments, and Google reviews. They’re fast, helpful, and (mostly) sound like me. I even have an AI VA named Jennifer — you can chat with her, but she always passes messages back to me so a real human stays in the loop.

Today’s blog is about:

AI, automation, and the Sorcerer’s Apprentice

Why “set it and forget it” is not a great strategy

How to use AI without losing your own voice or your relationships

🧹✨ Read it here:https://f.mtr.cool/colsxzqotk

12/02/2025

Your message doesn’t need more noise this year.
It needs the right audience.

When families tune in to Shine FM, they’re not just listening for music—
they’re listening for hope, encouragement, and connection.

If your business shares those values, your story belongs here too.

Want to talk about what that could look like?
💬 Send me a message or book a quick call.

12/02/2025

Do you know a family that’s had a really hard year? 💔

Maybe they’re choosing between bills and groceries, or putting everyone else first and falling behind themselves.

This Christmas, Shine FM and our business partners want to help.

✨ Nominate a family for Christmas Miracles with Shine FM and tell us why they could use a little extra hope this season.

Link to nominate someone in need this season: https://f.mtr.cool/snrmqcpyxm

12/01/2025

This December, Christmas Miracles with Shine FM is back. 🌟

We’re partnering with local businesses to bring real hope to families who are struggling.

💛 Listeners nominate
💛 Local businesses provide the resources
💛 Together, we deliver a Christmas Miracle that helps lift the weight a little for a local family.

👉 Want to nominate someone in need?
👉 Want your business to help make a Christmas Miracle happen?
Please find link to nominate someone in my bio - if you want to partner as a business and help make someone's Christmas wish come true, DM me.

12/01/2025

It’s Monday. 💛
Not everyone woke up excited today—and that’s okay.

If this week feels heavy, remember this:

You don’t have to fix everything today.

Small steps still count.

You are not walking through this week alone.

Take the next right step.
Send the text. Make the call. Say the prayer.
One small act of courage can change the whole tone of your week.

🌤️ Here’s to a week of quiet wins, unexpected kindness, and the reminder that hope is still alive and well.

11/26/2025

✨ Imagine your business helping grant a real Christmas wish this year.

Shine FM’s Christmas Miracles invites listeners to nominate people and families in need — and together, we surprise them by granting their wishes live on air. 🎄💛

I’m partnering with Shine FM to bring a small number of local sponsors into this community, heartstrings-and-hope campaign. If your brand believes in giving back and reaching a loyal, family-focused audience, let’s chat about getting you involved.

👉 Comment “INFO” or send me a DM for details.