06/04/2026
Not every reel is supposed to look the same, and honestly, that’s usually the problem. 👀
One of the biggest mistakes we see businesses make is only posting one style of content over and over again. Usually it’s quick b-roll clips with trending audio… then wondering why their content feels stuck.
The best-performing accounts mix it up. Different styles of reels serve different purposes, and you need a balance of all of them. ✨
Here are 4 types of reels every business should be using:
1️⃣ Short-form b-roll reels
Fast-paced clips with text on screen, a hook, or a quick payoff that gets people reading the caption or engaging.
2️⃣ Behind-the-scenes & storytelling reels
These are the “come along with us” style videos. Think satisfying clips, day-in-the-life content, creative process, or showing the people behind the brand.
3️⃣ Quick tips or humour reels
Short, relatable, easy-to-share content. Perfect for educating quickly, showing personality, or making your audience laugh.
4️⃣ Longer talking reels / educational content
These are your direct-to-camera reels where you dive deeper into a topic, tell a story, or teach something valuable. Great for building trust and connection.
If you look back at your content from the last month… have you actually used all 4? 👀
Because sometimes it’s not that “reels don’t work”, it’s just that your content mix needs variety.
