08/01/2024
How does a creative agency develop a compelling brand for a diverse audience?
Oh, and that target audience includes residents of various age groups and demographics, artists, performers, educators, cultural organizations, businesses, community leaders, and government entities.
This was the situation when the Chilliwack Arts Council asked us to help them rebrand. As the Council expands its reach, it needs a new brand identity to strengthen its recognition and positioning as a hub for artistic expression.
It needed to be:
Dynamic.
Playful.
Welcoming.
Aligned with the Council's values and mission.
Satisfying to stakeholders.
A brand with long-term impact.
We checked off all of these because we did our homework, tested different ideas, and created a final brand that nailed the brief.
Our team created a new logo, comprehensive brand guidelines, marketing collateral, and digital assets beyond compare.