10/23/2025
You probably want your website to rank higher on Google.
Here are a few SEO tips we actually use every day as webmasters.
1. Understand Google’s Quality Score
Google evaluates your content based on experience, expertise, authority, and trustworthiness (E-E-A-T). Make sure every piece of content you publish checks all four.
2. Build Credibility with Backlinks
When reputable websites link back to yours, it signals to Google that your content is reliable. Author bios can also help strengthen your authority.
3. Make Your Site Accessible
Everyone should be able to use your website, including people with disabilities. Accessibility is not only the right thing to do, it also improves SEO.
4. Focus on Core Web Vitals
Your site should load quickly, respond smoothly, and remain visually stable. These performance factors are a big part of how Google ranks websites.
5. Think Beyond Text
Don’t rely solely on blog posts. Try adding videos, quizzes, or other interactive elements to increase engagement and keep visitors on your site longer.
Most of these improvements can be made on your own with time and effort.
But if you want to take your website performance to the next level, especially when it comes to Core Web Vitals, that’s where we can help.
We’re Evolve Digital, your webmasters.
Let’s make your website perform better: www.evolvetodigital.ca