The Universal Radio

The Universal Radio TURNing The Spotlight Towards South Asians!
đź“»97.9 FM
📱Live-stream Through our Website
🎧Listen to our Podcasts
TURN it up with us!

09/10/2026

That plane was so low but who is excited to see Khan Saab LIVE in Concert?! 🥳

Known for his amazing soulful vocals on the soundtrack of the film of Durandhar, Khan Saab is bringing the biggest night of Sufi Punjabi music to Edmonton!

đź“Ť Edmonton Expo Centre
đź“… Sunday, September 27
🎟️ Tickets available via the link in our BIO!

Grand World Entertainment
KHAN SAAB
Edmonton EXPO Centre

See you there! đź‘€

Check the link in our bio for tickets!
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09/09/2026

The South Asian Inspiration Awards are happening this weekend!

Join us as we come together to network and celebrate inspiring individuals from the South Asian community!

When? September 12th, 2026

⏰: Starting at 3:30 PM

đź“Ť: Capital View Room, Queen Elizabeth I| Building, Edmonton

Expect an inspiring afternoon filled with awards, networking, community connections and snacks.

The Sifarish Network
South Asian Inspiration Awards
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09/05/2026

$20,000 travel giveaway alert! 🚨

Edmonton International Airport (YEG) is giving one lucky winner $20,000 to spend on flights, hotels, tours, or cruises anywhere you want to go.

All it takes is 60 seconds:


1. Sign up at yegplus.com

2. Tap "Join Now"

3. Head to the REDEEM tab and enter the $20,000 Takeoff contest

That's it!

That's the whole entry process.
Where would YOU go with $20k in your pocket?

Edmonton International Airport
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Want to see RAF Sappera perform live for FREE? 🍦🎟️Visit one of the participating ice cream shops above to receive a FREE...
07/06/2026

Want to see RAF Sappera perform live for FREE? 🍦🎟️

Visit one of the participating ice cream shops above to receive a FREE K-Days general admission ticket and catch one of the hottest performances of the summer.

Want to be much closer to the stage? Get Front & Centre Fan Zone tickets! They can be found in our bio! 

Limited tickets available. Secure yours before they’re gone!

We’re bringing ALL the energy tonight during Baseball Goes Bollywood!! We’ve already had on-field Drummers, Bhangra Danc...
06/13/2026

We’re bringing ALL the energy tonight during Baseball Goes Bollywood!! We’ve already had on-field Drummers, Bhangra Dancers, and Cricket… and that’s JUST THE BEGINNING!!!

Wanting to tune into the game in Punjabi? Head over to My Radio 580AM!!

Little fun fact: In 2023, the Riverhawks were the first sports team in Edmonton to broadcast their entire game in Punjabi!

We are almost at capacity! Which means if you haven’t done so already register for the upcoming Sikh Heritage ShowcaseEx...
05/12/2026

We are almost at capacity! Which means if you haven’t done so already register for the upcoming Sikh Heritage Showcase

Experience an unforgettable evening featuring talented artists, a high-energy DJ set, interactive activations, incredible food, and curated spaces designed for content creation and social moments.

From music and art to culture and connection, this showcase brings together tradition and modern expression in a vibrant atmosphere you won’t want to miss.

Sharing the Artist line-up! You won’t want to miss this, this event is free to attend with registration. LINK in BIO

See all of you on May 15th!






Join us for the Sikh Heritage Showcase , an immersive celebration of Sikh culture, creativity, and community. Experience...
05/11/2026

Join us for the Sikh Heritage Showcase , an immersive celebration of Sikh culture, creativity, and community.

Experience an unforgettable evening featuring talented artists, a high-energy DJ set, interactive activations, incredible food, and curated spaces designed for content creation and social moments.

From music and art to culture and connection, this showcase brings together tradition and modern expression in a vibrant atmosphere you won’t want to miss.

Everyone MUST be registered to be able to attend

LINK in BIO

See all of you on May 15th!







05/08/2026

#284 Imposter Syndrome PODCAST is now LIVE!

High achievers aren’t immune to self-doubt. Sometimes competence is high and self-belief just doesn’t update.

We talk burnout, anxiety, cultural pressure, and how to stop moving the goalpost. Listen today and reply: do you celebrate wins or skip past them?

Tune into to Sogand on Wellbeing Wednesdays on 97.9 FM



Join us for the Sikh Heritage Showcase , an immersive celebration of Sikh culture, creativity, and community. Experience...
05/08/2026

Join us for the Sikh Heritage Showcase , an immersive celebration of Sikh culture, creativity, and community.

Experience an unforgettable evening featuring talented artists, a high-energy DJ set, interactive activations, incredible food, and curated spaces designed for content creation and social moments.

From music and art to culture and connection, this showcase brings together tradition and modern expression in a vibrant atmosphere you won’t want to miss.

Sharing the Artist line-up! You won’t want to miss this, this event is free to attend with registration. LINK in BIO

See all of you on May 15th!







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