06/10/2025
This past weekend, the New Metric Media team, sporting their custom Shoresy jerseys, got on the road to raise money for cancer research. CEO Mark Montefiore, COO Jeff Hersh, CFO Steve Cheung and Business Affairs Consultant Alan Bacchus, along with Mark's dad, RBC's Michael Steinberg, CBC's Susan Kelly, Banger Films' Sam Dunn and Eugene Keenan participated in The Princess Margaret Cancer Foundation annual Ride To Conquer Cancer. Their individual rides added up to more than 1,500 km biked, all for a great cause 👏 .
The New Metric team has surpassed our fundraising goal of $50,000, ranking 5th among teams in the information, communication, media and technology sectors.
Thank you to our sponsors Crave and RBC for their support and congratulations to all of the riders who completed this incredible feat! 🚵