10/04/2026
Can you do your own SEO? Yes. Should you?
Google's own guidance says a small local business can probably do much of the work itself. I agree. The catch is the price nobody invoices: your hours. Five a week for a quarter is about 65 hours, multiplied by what an hour of your time earns.
For a new solo practice with more open hours than clients, DIY can make sense. For a full calendar in a busy city market, the arithmetic usually settles it.
If you are doing it anyway, do it in the right order. Our free DIY SEO Guide walks through ten steps with free tools, the common mistakes, and a monthly tracker.
Article and guide through the link in bio.