07/22/2026
We all know that AI can create your content… But no one’s asking if it should!
I will actually be the first to admit that AI can be a very useful tool, and it’s so neat what it can do.
But I’ll also be the first to remind you that just because technically it can do a thing, doesn’t mean you should use it for that.
Content and strategy is a big one. It technically can create a strategy and content for you, but should it?
Before you jump over to an open ai app… ask yourself
❔How does my community feel about Ai?
It’s a controversial topic, and if the majority of your community is against it, and they know you’re using it… they will instantly distrust you.
❔Does this content sound like me?
Ai pulls information and wording from all over the internet to generate your content, so if you’re not careful, you’ll probably start sounding like every other “founder” out there..
❔Is the benefit worth the sacrifices?
Honestly this one should be the first and only question… and if your answer is yes, I don’t think we can be friends. AI is costing people jobs, and the centers they are building to run them are destroying the environment and disproportionately hurting people in vulnerable minorities.
So sure it can but should it?
If you would rather your content strategy built by a human, for humans, with your voice and probably far too little water consumed… let’s chat!