Authenticity Marketing

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Canada
Kimberley, BC
Authenticity Marketing

Helping boutique lifestyle brands build brand awareness, trust, and revenue using social media

05/02/2024

Which one would you choose?

Same account
Both Reels
Roughly same length

Grossly different insights!

Which one do you think is the more successful post?

04/23/2024

Stop wearing ALL of the hats in your business! You can DIY your social media AND hire some of it out - and you should

Think about it like this:

You might do your own bookkeeping but have someone file your taxes. That's a hybrid approach.

Maybe you follow a more generic workout plan but work with a trainer monthly to dial things in. Hybrid.

You change over your own tires but have a mechanic for the stuff that requires more SKILL. Hybrid.

You're already doing this in every other area of your life!

So, whyyyyy are you trying to be some sort of social media star without any training, limited skills, limited time and even less desire?

Because you used to be able to, that's probably why!

Things have changed sis, you need more backup 🥰

11/22/2023

Messages like this from an inspired client make me SO HAPPY!
We spent 3 one-on-one hours together going through the dynamics of Instagram Reels.

She gained confidence, understanding and inspiration!!

And the results speak for themselves!
Her business account has 13 Reels with over 3000 views, and 4 of them are a result of this session 😳🎉
That's 30%!

If you want to gain that kind of confidence in just a few hours, let's set up your private coaching session! PM to get set up

T'is the season for all things pretty!

10/17/2023

Small Business Week SO to this family run business Alpine Lodging 💜🤍

Tracy and Tony are such loving and generous humans and they've poured their hearts and souls into building this vacation rental powerhouse of a small business!

If you have friends or family vacationing in Kimberley, make sure they're booking through Alpine Lodging!

Kimberley & District Chamber of Commerce

10/17/2023

It's Small Business Week so I'm givin' a S/O to a few of my favourite businesses and you should too 🤗❤️

Fun Fact: Sprout Health Market was my very first client 4 years ago! I loved managing their socials but I think I love seeing what Sab does with it even more!

They've got you covered for all of your sustainable and healthy living products! Go follow them and shop there💜🤍

Kimberley & District Chamber of Commerce

10/11/2023

This could be you!

Stop struggling with Reels and start enjoying them and using them!!

Want to know how?

Comment 'Reels' below and I'll send you ALL of the details on the 2 upcoming classes!

10/07/2023

2023 has been a trip but living HERE, amongst THIS, it's impossible to not be filled with gratitude 💕💜

Wishing you a lovely weekend surrounded by beauty and love

06/28/2023

The age old debate, and I have an opinion!

Riddle me this. .
If you're a local business that services your local community, WHY would you be chasing a huge international audience of followers that are never going to buy from you?

Sure, more eyes on your accounts makes a difference, of course

But if all of those eyes are just 👀👀 and not 💰🛍️, then are they actually helpful?

Are you chasing a big following for your own ego?

Have we been reduced to finding our worth in the number of ❤️ and follows? (The answer to that is actually, sadly, yes)

What if you focused your energy on creating meaningful conversations with your audience instead?

What if you focused on building your reputation on your local scale?

I have always put my energy into creating conversations, connecting with other people as humans not accounts, putting the social back into social media!

I'm curious what your thoughts are on this...do you need to go viral to be successful?? 🤔🤔

06/23/2023

What do you do besides work in your business??
Hobbies? Passions?

I enjoy riding a bike up and down mountains and lifting heavy things! I also enjoy a cold pint and a hot coffee, sometimes one right after the other, cuz life is short!

I really rely on activity and being outside for my mental health, stress relief and just simple enjoyment of life!

06/22/2023

You just can't be all of the things to everyone, so please stop trying

BSO syndrome is a big problem for marketers; especially business owners marketing their own businesses

Just because there are a bazillion different social platforms available, does not mean that you should be on every one of them!
Choose quality over quantity; meaning, instead of chasing 3 or 4 different audiences and doing them all half-assed, choose 1 or 2 and do them well
The audiences are different on every platform, they have different needs and they interact differently

Not to mention, you simply can't be an expert at 27 different things!
When I started my business 4 years ago, I thought I had to become an expert on EVERY social network and it was SO overwhelming! I felt like a failure every day. And then I remembered that I had been marketing my own businesses successfully on only 2 platforms for yearssssssss, so I decided to just stick with Facebook and Instagram and offer my experience and knowledge instead of trying to do it all

Pay attention to your audiences and your analytics and let them guide you, also don't be afraid to test out different types of content, you don't know what you don't know!

Still overwhelmed? Shoot me a message, I'm always happy to just chat with business owners and help them find an easier path :)

06/21/2023

There's a good reason why racehorses have blinders on; so they don't get distracted by what's going on around them

Trust me friend, I have plenty of experience in the comparison game! It's a battle I have fought with myself for yearssssss, it's not an easy one to break but if you don't work at it, your mental health and your business will suffer, I promise you that

Constantly comparing your content, your approach, your aesthetic, your follower count, etc to other businesses on social media is only distracting you from your own goals and path

I've always been a strong believer that competition doesn't truly exist - hear me out! Yes, there are obviously other businesses that do what you do, but they're not you, and you're not them so you each do the thing with your own flare and style which means you cannot be each other's competition

The client that chooses me over another Social Media Strategist or Manager, has chosen me because something between us clicks, we 'get' each other, and it feels right. That might sound hoaky to you, but think about it, you choose people every day because of a feeling you've gotten or your intuition led you in a certain direction

How can someone else be my competition when they are their own person?

With all of that being said, let's bring this back to comparison. Why would you compare yourself to someone else and try to do what they do if it's not authentically who YOU are? Now you're trying to be something that doesn't fit and rather than attracting the 'right' people into your business, now you're bringing in people who think you're something else and that leads to disaster!

Keep your eyes on your lane, deep dive into who you are as a brand, what you as a person bring to your business, what feels right and easy and natural

06/06/2023

Is there anything better than kind words from amazing clients??
Ummmmm I don't think so!

I absolutely LOVED working with HomeAssure Home Watch , Tim and Theresa are so committed to their clients and their business, they were a dream to work with!

06/05/2023

Tell me if you feel this. . .
I do some of my best work when I'm not technically working, know what I mean?

I can be laying watching Netflix and I'll have an absolute strike of creativity or if I'm on my bike, I'll get a 'vision' for a new Reel or response to an email

Does this happen to you?

What's your process for capturing these gold nuggets when you're not conveniently at your desk?

Here's mine:
If it's convenient to grab my phone, I'll add my thoughts/ideas to a note and go back to it later
If I can't use my phone, I'll repeat the thought to myself 3 or 4 times so (hopefully) I remember it

05/30/2023

Ready to improve your profile in 4 easy steps?
Have you ever gone to Facebook or Instagram to look up a business (especially a local one or if you're traveling?) only to find that they have ZERO information about where they are, when they're open etc etc?

Well, guess what? If you've done it, someone has probably done it for your business too!

An ongoing theme in business is that you need to make it easy for people to do business with you - don't make them look in more than one spot to find you or your info!

So here you go - SAVE this post for later when you have a minute to update your profiles and SHARE it with your business besties!

1. Hour of service - make sure to include your holiday hours and hey, why not make a post about upcoming holidays too so it's right there, front and center on a holiday weekend!
2. Use a Bio-Link instead of just putting your website on your profile. This will allow you to track where your audience is going on your website and it also makes it easy to direct them
3. Location, this is 2-fold. Obviously, put your physical location in your about/profile but also make sure to use the location tags on your content.
4. Socials! Give your audience easy access to all of your social accounts - especially if you're not using the same username on all of them (that's a whole other conversation though) Some people prefer one platform over another so; again, make it easy for them

Is this helpful? Let me know in the comments if any of these need to be updated on yours! And hey! Share this and Save it too!!

05/26/2023

It's OK to be real on social media! It's actually a really good idea!

Your friendly Friday reminder that being real is more important than being perfect - IRL and on socials!

Wasting time, energy and emotional space trying to get it 'perfect' will drain you but it also holds you back from succeeding in life, business and on social media!

Perfection is a myth, simply put. And your audience appreciates you showing up authentically. So next time you want to put up a faceless Reel or use another stock photo - stop. And show your face.

Happy Friday out there!!

05/25/2023

What am I paying for???

Investing in a Social Media Strategist/ Manager has forever been considered a luxury...

One of *those* services reserved for big businesses with big budgets

OR

It's a service that some expect to come for 🥜🥜... after all, you're JUST posting and anyone can do that, right?!?

Mmmmmmmmm no and no.

It's no different than comparing someone who can pick up a camera and take a decent photo to a professional photographer who understands composition, lighting, editing, and equipment...

So WHAT are you paying for?

💻 Experience
Personally, I have 12 years of experience in social media marketing, social selling, email marketing, and content writing.
Considering that Facebook has only been around for 14, I'm basically a dinosaur 🦕

💻 Strategy
When you roll with the 'throwing pasta at the wall' plan, you're wasting a TON of time, energy, and resources with very little return.
I've covered SO MANY walls in pasta, I know what works, what doesn't, where to start, and how to get to the goal line.

💻 Freedom
We can all agree that being tied to your business's social media is exhaustinggggg😳
Especially when you're not seeing any results.

💻 Education
I am constantly educating myself and staying on top of the latest trends, apps, shifts in the marketplace, social platforms, and all things related to social marketing.
Is it safe to say that you just don't have that kind of time??

Outsourcing this key element of your business to someone who:

🙋‍♀️Knows what they're doing

🙋‍♀️Is passionate about creating connections

🙋‍♀️Has the experience to back it up

Is truly an investment in your business.

When you decide to see it that way, your mindset will completely shift and you'll get EXCITED about welcoming me onto your team 😍

Curious about what it looks like to work with a Social Media Strategist?
DM me today to start the conversation and I'll give you a sneak peak 🤓

05/23/2023

Dog days of Summer are coming, are you planning a social media break?

I hear this a lot!
Business owners that are attempting to manage their own socials want to take a break from it all for the summer

I get it, you want to relax and enjoy the nice weather, take vacation with your family and not be bothered with posting

However, there are a number of consequences to this practice

🩴The obvious; your visibility in that short term goes to zero.

🏖️ You're losing 3 months of marketing; that's 25% of your entire year 😳 Would you close your business for 3 months because you wanted to enjoy the sunshine and walk away from 25% of your annual sales? Probably not. So why is it OK to do that to your marketing?

👙 September is the new January, it's when people are reorganizing their lives, getting back to routine, starting new routines... spending 💰💰
If you're out of sight/out of mind until September, you're missing that boat

🕶️ You lose your momentum and it's going to take MORE energy in the Fall to get back to where you were when you took a break

So, what's a smarter plan?

You've got a couple of options

Hire a professional now to get you through the Summer, figure out your audience and start planning for the Fall and Christmas seasons.

Plan your Summer content now and get to work preparing and scheduling ahead of time. Yes, you'll hate it now but will be grateful in August that you did it now

If planning terrifies you, subscribe to my Savvy Social Strategy program and get your own customized strategy that includes ALL of the services that I provide my full-time social media strategy clients PLUS specific design and content creation coaching & support!

🔗 In my bio to explore your options for enjoying your summer and supporting your business 😎

Address

Kimberley, BC

Website

http://www.authenticitymarketing.ca/

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Who is AM?

Brene Brown NAILED it with her definition of AUTHENTICITY. I strive to live by these words on the daily.

SO now you understand WHAT makes me tick, now the big questions...WHO I am and HOW AM came to be.

I’ll give you the short version but if you ever want the more in depth version you’ll have to sit with me over a glass of red or a bold coffee OR join me for a run or a pedal...ideally a little of all the above!

The easy part is this, my name is Robyn Ostlund, I live in the beautifully energetic tiny mountain town of Kimberley, BC with my husband, Kevin and our sweet rescue pup, Buddy. Clearly...I love the outdoors, I love to run, I love to bike and I love to ski and all of the apres that goes along with.

This is pretty much the SHORTEST description of myself I’ve ever given; it is far from complete but you get the idea.

What is AM, Why AM was born and What can AM do for your business? Keep reading...

First off enough about me! Let’s chat about how AM is going to help you!

Stop Selling, Start Socializing!

Social media is NOT a billboard. Period. It’s a conversation.

Too many business owners and managers use social media to sell when they should be using it to connect. Your Insights will likely show that those selling, asking and promotional posts are getting low interest and little engagement.

The Way-Too-Busy-Has-A-Million-Things-To-Do Entrepreneur DOES NOT have enough time in the day to master social media marketing and connection while actually running a business and attempting to have some sort of a life.

Building a following and a presence in a very noisy social media world takes time, persistence, critical thinking, creativity, writing skill, organizational skills, focus, personality and consistency. Did I say time??

You are good at what you do. AM is good at social connecting. Working together brings out the best in both of us.

What AM Is About

My focus for Authenticity Marketing is to help you, the Entrepreneur, find your voice that best represents your business and your values. To create content that captures that voice and ‘speak’ to your business’s audience in a way they connect with.

Using that voice to expand your presence on social media by educating, entertaining and engaging your audiences. The ultimate goal is to grow your business by growing your following.

I believe strongly in empowerment so not only do I offer full service packages to 100% manage your social platform(s), I also offer educational one-on-one sessions or team training and consulting.

How AM Was Born

In my world, most of my ‘winning ideas’ have come to me during a long solo run or around a table surrounded by friends. And sometimes they’re not even mine originally! AM; ultimately, was actually my dear husbands idea. He has gently nudged me for the last 5 years to take on the world of social media management and marketing and I resisted it, until now.

Sitting around a patio table this summer with a highly regarded friend and Kevin; my husband, the topic surfaced again that I should explore this avenue and this time, I listened.

So an experimental offer to manage a respected Entrepreneurial friends Facebook business page for one month was put forth shortly after that conversation and the rest is history!

05/02/2024

04/23/2024

11/22/2023

10/17/2023

10/17/2023

10/11/2023

10/07/2023

06/28/2023

06/23/2023

06/22/2023

06/21/2023

06/06/2023

06/05/2023

05/30/2023

05/26/2023

05/25/2023

05/23/2023

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Who is AM?

Stop Selling, Start Socializing!

What AM Is About

How AM Was Born