Authenticity Marketing

Authenticity Marketing Helping boutique lifestyle brands build brand awareness, trust, and revenue using social media

Which one would you choose? Same account Both ReelsRoughly same length Grossly different insights! Which one do you thin...
05/02/2024

Which one would you choose?

Same account
Both Reels
Roughly same length

Grossly different insights!

Which one do you think is the more successful post?






Stop wearing ALL of the hats in your business! You can DIY your social media AND hire some of it out - and you should Th...
04/23/2024

Stop wearing ALL of the hats in your business! You can DIY your social media AND hire some of it out - and you should

Think about it like this:

You might do your own bookkeeping but have someone file your taxes. That's a hybrid approach.

Maybe you follow a more generic workout plan but work with a trainer monthly to dial things in. Hybrid.

You change over your own tires but have a mechanic for the stuff that requires more SKILL. Hybrid.

You're already doing this in every other area of your life!

So, whyyyyy are you trying to be some sort of social media star without any training, limited skills, limited time and even less desire?

Because you used to be able to, that's probably why!

Things have changed sis, you need more backup 🥰





Messages like this from an inspired client make me SO HAPPY! We spent 3 one-on-one hours together going through the dyna...
11/22/2023

Messages like this from an inspired client make me SO HAPPY!
We spent 3 one-on-one hours together going through the dynamics of Instagram Reels.

She gained confidence, understanding and inspiration!!

And the results speak for themselves!
Her business account has 13 Reels with over 3000 views, and 4 of them are a result of this session 😳🎉
That's 30%!

If you want to gain that kind of confidence in just a few hours, let's set up your private coaching session! PM to get set up

T'is the season for all things pretty!

Small Business Week SO to this family run business Alpine Lodging 💜🤍Tracy and Tony are such loving and generous humans a...
10/17/2023

Small Business Week SO to this family run business Alpine Lodging 💜🤍

Tracy and Tony are such loving and generous humans and they've poured their hearts and souls into building this vacation rental powerhouse of a small business!

If you have friends or family vacationing in Kimberley, make sure they're booking through Alpine Lodging!

Kimberley & District Chamber of Commerce

It's Small Business Week so I'm givin' a S/O to a few of my favourite businesses and you should too 🤗❤️Fun Fact: Sprout ...
10/17/2023

It's Small Business Week so I'm givin' a S/O to a few of my favourite businesses and you should too 🤗❤️

Fun Fact: Sprout Health Market was my very first client 4 years ago! I loved managing their socials but I think I love seeing what Sab does with it even more!

They've got you covered for all of your sustainable and healthy living products! Go follow them and shop there💜🤍

Kimberley & District Chamber of Commerce

This could be you! Stop struggling with Reels and start enjoying them and using them!! Want to know how? Comment 'Reels'...
10/11/2023

This could be you!

Stop struggling with Reels and start enjoying them and using them!!

Want to know how?

Comment 'Reels' below and I'll send you ALL of the details on the 2 upcoming classes!


2023 has been a trip but living HERE, amongst THIS, it's impossible to not be filled with gratitude 💕💜Wishing you a love...
10/07/2023

2023 has been a trip but living HERE, amongst THIS, it's impossible to not be filled with gratitude 💕💜

Wishing you a lovely weekend surrounded by beauty and love

The age old debate, and I have an opinion!Riddle me this. . If you're a local business that services your local commun...
06/28/2023

The age old debate, and I have an opinion!

Riddle me this. .
If you're a local business that services your local community, WHY would you be chasing a huge international audience of followers that are never going to buy from you?

Sure, more eyes on your accounts makes a difference, of course

But if all of those eyes are just 👀👀 and not 💰🛍️, then are they actually helpful?

Are you chasing a big following for your own ego?

Have we been reduced to finding our worth in the number of ❤️ and follows? (The answer to that is actually, sadly, yes)

What if you focused your energy on creating meaningful conversations with your audience instead?

What if you focused on building your reputation on your local scale?

I have always put my energy into creating conversations, connecting with other people as humans not accounts, putting the social back into social media!

I'm curious what your thoughts are on this...do you need to go viral to be successful?? 🤔🤔

What do you do besides work in your business??Hobbies? Passions?I enjoy riding a bike up and down mountains and lifting ...
06/23/2023

What do you do besides work in your business??
Hobbies? Passions?

I enjoy riding a bike up and down mountains and lifting heavy things! I also enjoy a cold pint and a hot coffee, sometimes one right after the other, cuz life is short!

I really rely on activity and being outside for my mental health, stress relief and just simple enjoyment of life!

You just can't be all of the things to everyone, so please stop tryingBSO syndrome is a big problem for marketers; espec...
06/22/2023

You just can't be all of the things to everyone, so please stop trying

BSO syndrome is a big problem for marketers; especially business owners marketing their own businesses

Just because there are a bazillion different social platforms available, does not mean that you should be on every one of them!
Choose quality over quantity; meaning, instead of chasing 3 or 4 different audiences and doing them all half-assed, choose 1 or 2 and do them well
The audiences are different on every platform, they have different needs and they interact differently

Not to mention, you simply can't be an expert at 27 different things!
When I started my business 4 years ago, I thought I had to become an expert on EVERY social network and it was SO overwhelming! I felt like a failure every day. And then I remembered that I had been marketing my own businesses successfully on only 2 platforms for yearssssssss, so I decided to just stick with Facebook and Instagram and offer my experience and knowledge instead of trying to do it all

Pay attention to your audiences and your analytics and let them guide you, also don't be afraid to test out different types of content, you don't know what you don't know!

Still overwhelmed? Shoot me a message, I'm always happy to just chat with business owners and help them find an easier path :)

There's a good reason why racehorses have blinders on; so they don't get distracted by what's going on around themTrust ...
06/21/2023

There's a good reason why racehorses have blinders on; so they don't get distracted by what's going on around them

Trust me friend, I have plenty of experience in the comparison game! It's a battle I have fought with myself for yearssssss, it's not an easy one to break but if you don't work at it, your mental health and your business will suffer, I promise you that

Constantly comparing your content, your approach, your aesthetic, your follower count, etc to other businesses on social media is only distracting you from your own goals and path

I've always been a strong believer that competition doesn't truly exist - hear me out! Yes, there are obviously other businesses that do what you do, but they're not you, and you're not them so you each do the thing with your own flare and style which means you cannot be each other's competition

The client that chooses me over another Social Media Strategist or Manager, has chosen me because something between us clicks, we 'get' each other, and it feels right. That might sound hoaky to you, but think about it, you choose people every day because of a feeling you've gotten or your intuition led you in a certain direction

How can someone else be my competition when they are their own person?

With all of that being said, let's bring this back to comparison. Why would you compare yourself to someone else and try to do what they do if it's not authentically who YOU are? Now you're trying to be something that doesn't fit and rather than attracting the 'right' people into your business, now you're bringing in people who think you're something else and that leads to disaster!

Keep your eyes on your lane, deep dive into who you are as a brand, what you as a person bring to your business, what feels right and easy and natural

Is there anything better than kind words from amazing clients?? Ummmmm I don't think so!I absolutely LOVED working with ...
06/06/2023

Is there anything better than kind words from amazing clients??
Ummmmm I don't think so!

I absolutely LOVED working with HomeAssure Home Watch , Tim and Theresa are so committed to their clients and their business, they were a dream to work with!

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Kimberley, BC

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