JBC Pushing Digital Boundaries

09/02/2025

AI and automation are changing the way Google Ads works. From smarter bidding to predictive targeting. But what does that actually mean for your business?

Our latest blog breaks it down!

👉Tap the link to read more: https://ow.ly/iN2L50WObaS

08/31/2025

Meta has shifted its primary metric to “Views” across Facebook and Instagram, aligning with changing user behaviours. The move prioritizes cumulative view data, phasing out metrics like plays, impressions, and accounts reached.

Learn more:

Third-party providers will no longer be able to display impressions and page fans metrics.

08/25/2025

Not sure whether to boost a post or set up a full campaign in Meta Ads Manager? Our latest blog explains clearly what each option does and when to choose which. Perfect for small businesses looking to get smarter (and more strategic) with their ad spend.

👉Tap the link: https://ow.ly/CzNt50WKpN5

08/24/2025

Update: Some users are now being told that TikTok has instituted a 5 hashtag limit on posts, restricting the amount of topic tags that you can append to your TikTok clips.

Read more:

The move seemingly aims to improve the presentation of clips in-stream. 

08/23/2025

Ever get stuck searching for “Part 2” of a Reel? 🤔 Instagram has fixed that with a new feature that lets videos link together. Just tap the button and continue watching the next part - seamless and simple.

👉Tap the link to learn more:

Now you can create longer narratives via Reels clips.

08/19/2025

Every dollar in your ad budget matters. That’s why we break down A/B testing in our latest blog so you can make data-backed choices, not guesses. Whether you're working with images, copy, audience segments, or placements, A/B testing helps you learn what really works.

Dig in and let's make your Meta ads work smarter.
👉Explore the blog: https://ow.ly/3Whs50WHLBv

08/15/2025

We’re over the moon to welcome Kayleigh to the JBC team as our new Web Developer!

With a passion for clean code, creative problem-solving, and building seamless user experiences, Kayleigh brings a wealth of knowledge and experience in all things web — from front-end finesse to back-end brilliance.

Her innovative mindset and technical skills are already making waves, and we can’t wait to see the incredible things she’ll build with us.

Welcome aboard, Kayleigh! 🌟

08/11/2025

🚨 New from Meta: You can now run ads on Threads and if you’re already advertising on Instagram or Facebook, this is a super easy win for your business.

We break down what it means, why it matters, and how small businesses can benefit right now (without extra work or budget).

👇 Read the full update on the blog
🔗 https://ow.ly/HvkZ50WCM2t

08/09/2025

Update from Meta: Messaging Follow-Up Templates for Business Pages

Managing your inbox just got easier. Meta has rolled out Messaging Follow-Up Templates! A new tool that lets Page admins create quick replies, follow-ups, and reminders directly in Messenger and Instagram DMs.

Why it matters:
✅ Save time with pre-written responses
✅ Stay consistent with follow-up messaging
✅ Improve customer service without the extra stress

This is especially handy for small businesses juggling messages across platforms.

Learn more:

More options to stay in touch with customers via DM. 

08/08/2025

The Benefits of Short-Form Video
Free Webinar

Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville)
Date/Time: September 23, 2025 – 9:30 am-10:30 am Speaker: Jennifer Baker Consulting, JBC

Short-form video is one of the most powerful tools in digital marketing today. It’s changing how audiences discover, engage with, and trust brands. In this insightful webinar, you’ll learn why platforms like Instagram, Facebook, TikTok, YouTube Shorts, and even Pinterest are dominating attention spans and how to use them effectively to boost your visibility and connect with your audience.

This session will give you the strategies and inspiration to start creating compelling short videos that actually work.

What You’ll Learn:
● Why Short-Form Video Works: The psychology behind why these formats grab attention and drive action.
● Platform Breakdown:
✔️TikTok: Trends, storytelling, and reaching new audiences.
✔️YouTube Shorts: Leveraging your existing YouTube content and channel growth.
✔️Pinterest Video: Tapping into a discovery-first platform with video Pins.
✔️Instagram Reels: Creating high-impact, on-brand content for a visual-first audience.
✔️Facebook Reels: Reaching broad demographics through engaging, shareable videos.
● Content That Converts: What to post, how long it should be, and how to hook viewers.
● Simple Creation Tools: Tips for filming, editing, and repurposing content.
● Success Metrics: How to track performance and improve reach.

Get ready to turn views into value with short-form video!

To register for the free webinar go to https://smallbizcentre.ca/the-benefits-of-short-form-video/

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08/04/2025

Noticed your Facebook or Instagram ads aren't performing like they used to?
You might be dealing with creative fatigue and it's more common than you think.

In our latest blog post, we break down what it is, why it happens, and simple ways to refresh your ad content without starting from scratch.

📖 Read more: https://ow.ly/IWBO50WyS9U

08/03/2025

Meta’s making it easier than ever to create engaging Reels. Their new updates to the Edits app include features like silence trimming, custom audio uploads, 150+ new fonts, and even the ability to save drafts straight to Instagram. A big win for creators looking to streamline their workflow!

Learn more:

Expanded creative options in Meta’s new video editing app.