https://youtube.com/channel/UCudeY9aUB8k04b6mnwUTaTg

JZA JZA Media, Kitchener, ON (2025)

03/04/2022

The choice of fonts is a very important step in creating your brand. It helps streamline your brand and allows you to stand out. The rule of thumb is to have 2 types of font and stick with them don’t switch it up(meaning use the same font with every post). Usually we go with one calligraphy font and one main font. You can switch up your main font by going Bold in the title, italics in the subtitle and regular in your subject.

These are a few of my fav fonts in Canva to use for the main font and for the calligraphy, my favs are Buffalo, Brittany and Daydream.

What fonts do you use?
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03/03/2022

I have said this many times before, and I will keep saying until you get comfies with it!!! Showing up in video for your social media accounts is vital in building likebility, trust and allowing people to see a bit of your personality. Photo’s and static posts can only convey so much. We want to see YOU!!

I completely understand the fear factor about making videos or reels or TikTok’s. I have a really hard time with it myself (maybe that’s why I am not as consistent with them as I should be). It brings a certain vulnerability that makes some of us very uncomfortable with. Some of us are very hard on ourselves and overly picky.

You will be uncomfortable the first few times you do it, DO IT ANYWAY. You will make mistakes and have to do take after re-take, DO IT ANYWAY. It is awkward seeing yourself on camera, DO IT ANYWAY. My point is feel the fear, embrace the fear, take a deep breath and GO FOR IT!!!

My challenge for you, if you’ve never done a video or are very inconsistent with them, start off by doing 1-2 a week (remember they don’t have to be long, just effective)

You can do this. I believe in you 💯💞😘

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02/28/2022

In a world where we are constantly being measured by falsehoods and impossibilities, I want you to know how incredibly special you are!!! There is something in this world that ONLY YOU can do and that right there makes special 💞🤗

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02/24/2022

Random Facts About Me…

1️⃣ I can turn almost anything you say into a song (I know, it’s an annoying yet fabulous talent😂)

2️⃣ I lived in a farmhouse and had chickens and a peacock. 🐥🦚

3️⃣ My obsession with binge watching ‘This Is Us’ border’s on
“I need help” 🤦🏻‍♀️

4️⃣ If I could eat only 1 food for the rest of my life, I think it would be pasta 🍝

5️⃣ My very first job was at Connections(clothing store) in the Woodbine Mall. So fun!!

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02/22/2022

Posting content without a well thought out caption is like sending a blank Christmas card. People get the idea (it’s a Christmas card, to them from you) but it’s not personal and it really has no meaning beyond Merry Christmas. Same as your caption. This is where you really get to describe what your point is and bring life to your post. If you have been posting without a detailed caption, let’s stop that.

Here are some ideas to start you off and give you some inspiration for what to write.

Let me know what you think? 🤔

🌸Follow for more Social Media Tips

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02/21/2022

When creating videos/reels/TikTok’s try to add in some interesting transitions or effects to bring some depth and add interest. This will help your content stand out from the crowd and make people stop the scroll. 😉✨
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02/17/2022

Just saying 😉
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02/16/2022

When someone is constantly wanting to pick your brain for free, what do you do? ….. RUN 🤣

Not really, we all love helping people and at the end of the day that’s what it’s all about. HOWEVER, we all have businesses to run and money to make, so there has to be limits on what you freely give and what you charge for.

If someone finds the value in what your providing but doesn’t want to pay for it, it may be time to re-evaluate that interaction.

Let me give you some advice - if you want to learn from someone provide value to them in exchange for learning. It will take you far!!!

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02/15/2022

Currently, people almost live on social media. There is so much content that keeps appearing every second - whether it’s good, bad relevant or irrelevant content. On that note, it’s quite a task to make YOUR content stand out and grab the attention of your audience. Here are a few tips that may help you to create some great Social Media content 😉

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02/14/2022

STOP COMPARING YOURSELF TO OTHER PEOPLE!!!

This one is such a tough thing for some to overcome BUT it is so vitally important to your success.

You are here living, walking, breathing because God has planned it so, not so you can be an imitation of others ,so all of your beautiful, unique gifts and talents can shine through you to the world around you.

It’s a wonderful thing to gain inspiration from others but to compare yourself against that is dangerous!! Don’t do it!

I love you and God loves you for exactly who you are at this very moment.

Now go show them what you got 💞🤗

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02/08/2022

What’s a CTA - Call To Action - why use a CTA? - CTA is the key to digital marketing. It encourages and directs your viewers to take the actions you want them to take on your posts.

Swipe ➡️➡️ through to find out how to use it and some examples.

Let me know if you guys are including CTA’s in your posts in the comments below ⤵️

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02/07/2022

I am my clients biggest cheerleader!!! I celebrate their wins, encourage them through their challenges, push them out of their comfort zones (lovingly 🤣), and shine a light on their unique attributes.

One of the best things about having a SMM is having someone in your corner who wants you to succeed almost as much as you do!!

Do you need a cheerleader working for you and your business? Send me a message to get started 😉

02/03/2022

Cold Selling in DM’S??? 🤦🏻‍♀️😬

DON’T. DO. IT!!! It just doesn’t work. Quite frankly it’s almost a guaranteed way to lose your audience (bye bye) 👋

Put yourself in their shoes. Do you like getting DM’S from complete strangers trying to sell you something you didn’t ask for and don’t even want? No, it’s annoying and invasive.

My recommendation is to build relationships with your online community (which takes more time but way more valuable). Get them to see the value in your services/products. Solve problems for them, answer any questions they have and make some suggestions as you get a bit more familiar with them.

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02/01/2022

Let me talk to you for a minute. We can all relate to spending a lot of time coming up with brilliant ideas for a post, creating it, taking the time to write out a purposeful description, researching hashtags, doing our engagement and then finally posting. We think we nailed it and it’s going to go viral….and. It. Flops!!!!!!

We have ALL been there and trust me when I say, it will happen again. This is my encouragement though, don’t let one flop make you change your marketing strategy. KEEP GOING

Here’s what I would do. Try looking at your analytics to determine if there was anything you could’ve done differently. Such as post at a different time, was the post clearly targeted to your niche, evaluate your following to see if they are the right demographic for your business.

If need be make some minor adjustments and KEEP GOING!! There is no need to throw your whole strategy out the window over one post that didn’t soar. You’ll get them next time. I promise 😉

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01/27/2022

Considering that 3.5 billion people (about half the world's population) are on social media daily, it's not surprising that 73% of marketers agree that social media is somewhat or very effective in their business strategy, and about 54% of customers use social to research products or services.

I think we can all agree, your business needs to be showcased on social media!! I understand this is an overwhelming task for business owners who are already running at 100%. There is a solution!! Hire a Social Media Manager (aka me 😀)

A Social Media Manager is:
▪️A Strategist
▪️A Content Creator
▪️A Marketer
▪️A Designer
▪️A Community Manager
▪️A Customer Service Rep

Look through to see the list of services I provide and pricing to go with. Send me a DM if you want to ramp up your business in 2022. Let’s do this 🔝📊

01/26/2022

We can all fall into a creative rut from time to time, so I thought I would help you out and give you some post ideas for personal brands 😉✨
Remember to add a personal touch to your content and keep your branding consistent✔️

01/24/2022

ARE YOU TIRED OF THE TRENDS? Trending reels and TikTok’s? Seeing the same thing over and over can become monotonous and lose its punch, no matter how creative you are.

Don’t get me wrong, I do love trends and they do work BUT they are not unique! YOU ARE, your voice is! 🎙🗣
Try this for your next reel or TikTok. Use a trending audio and do a voice over (just like in this video) and share something valuable with your audience. Share a tip, a unique service you provide, something special that sets you a part from other businesses in your industry.

Let me know how it goes 😉

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01/20/2022

Very big difference between Impressive and Impactful. Impressions are fleeting, they will forget about you the second another impressive post comes along (and they come along frequently). Impactful changes mindsets, meets needs, answers questions, is convincing and compelling. Choose Impactful 🎯

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JZA JZA Media

03/04/2022

03/03/2022

02/28/2022

02/24/2022

02/22/2022

02/21/2022

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02/16/2022

02/15/2022

02/14/2022

02/08/2022

02/07/2022

02/03/2022

02/01/2022

01/27/2022

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01/20/2022

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