The Sosyal Co.

The Sosyal Co. Passionate Content Creator & Social Media Manager based in Kitchener-Waterloo.

12/22/2025

Your bakery isn’t just about baked goods — it’s about the experience people walk in for 🥐✨

If you’re only posting pastries, you’re missing the moments that make people crave a visit.

From early mornings and familiar faces to the little rituals around your treats — this is the content that turns a local bakery into a place people keep coming back to.

This was the final niche of my recent series… but I’m thinking of bringing it back in a new way for the new year 👀

Save this if you want to see more niche-specific content ideas.

12/21/2025

Your spa isn’t just a service — it’s an experience ✨

If your content only shows treatments, you’re not showing why people choose you.

The calm, the care, the atmosphere, the moments that make someone exhale the second they walk in — that’s what actually drives bookings.

This is the kind of content that builds trust, desire, and loyal clients.

Save this for your next content planning day 🤍

12/19/2025

Virtual Assistants… your content can do more than look pretty — it can book clients. 💻✨

There’s not a ton of VA content out there, which means showing your impact, tips, and behind-the-scenes is a huge opportunity to stand out. From demonstrating real client wins, to quick hacks your audience can actually use, to sharing your day-to-day — this is the content that makes people want to hire you.

Save this for your next content planning session! 📝

12/15/2025

Local pizza spots… people want the experience, not just the slice 🍕✨

And if you’re only posting pics of pizza, you’re leaving SO much growth (and cravings) on the table.

It’s all about content that actually makes people care, connect, and want to be there.

From the crave-worthy visuals, to the people behind the pizza, to the local energy — this is the content that fills seats and builds loyalty.

Save this for your next content planning day 🔥🍴

12/11/2025

Hair stylists… people want YOU, not just the hair.

And if you’re only posting back-of-the-head photos, you’re leaving SO much growth on the table.

It’s all about the content that actually fills your chair - not just your feed.

From your vibe, to your hair hacks, to what it’s really like to sit in your chair… this is the stuff that builds trust, connection, and loyalty.

Save this for your next content planning day 💬✂️

12/05/2025

Cafes… your content is cute, but it could be so much more 😭☕️✨

If I were running a café in 2026, these are the THREE types of content I’d be posting to stand out online, emotionally connect with people, and turn casual scrollers into actual customers.

From sharing the heart behind your space, to showing the rituals that make your café special, to creating content that feels like a story people want to be part of — THIS is the stuff that makes someone choose your shop over the one across the street.

Make content people feel, not just see.

Save this for your next content planning day! 💙

12/04/2025

Personal trainers… your content could be doing SO much more for you 😭💪🏽

If I were a personal trainer, these are the 3 types of posts I’d be creating to stand out in 2026, attract more clients, and build trust with my audience. 🏋🏽‍♀️

From giving real value in your workouts, to showing why YOU specifically are the trainer people want to work with, to going beyond just reps and sets - this is the content that actually gets people to hire you!

Save this for your next content planning session! ✨

12/01/2025

Pilates studio owners… you are sitting on SO much content you’re not posting! 😭💙

If I owned a pilates studio, these are the 3 types of videos I’d post ASAP to get more people booking classes, build community, and boost engagement.

From inclusive clips to instructor spotlights to showing the full class experience - this is the content that helps people actually feel what it’s like inside your studio. When potential clients see the energy, the instructors, and the community, they’re so much more likely to book that first class or sign up for a membership.

If you’re trying to grow your pilates studio on social media, start here. ✨

📲 Save this for your next content planning session!

11/27/2025

Finding trending audio this week so you don’t have to 😉

Because let’s be honest… the “I’m researching for content” scroll is a trap 😭

1️⃣ As Long As You’re Mine — Cynthia Erivo & Jonathan Bailey
2️⃣ Speed — Teni & Gunna
3️⃣ Big Daddy — Tems

📌 Save this for your next post

11/26/2025

Instagram finally added a feature we’ve been begging for… You can now sort your reels by most viewed 👀

Such a power move for figuring out what your audience actually loves

(+ a sneaky way to check what’s blowing up for other creators too 👏🏼)

✅ Save this for your next content planning session!

11/26/2025

Every bride has her eras… cute, chaotic, iconic — and this crew brought all of them to life 💖 From the first outfit to the last, every look had its own vibe, and the energy never stopped. The last one? Trust me — stay for it 😂

If you want all the behind-the-scenes fun and themed moments from your bachelorette captured, book a discovery call! 💕✨

11/24/2025

TRENDS I’M LOWKEY OBSESSED WITH RIGHT NOW 💁🏻‍♀️

This week’s lineup ⬇️

1️⃣ Anything wicked
2️⃣ In your 20’s…
3️⃣ Winter wishlist

📲 Save this for later and share it with a friend who needs some inspo!

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