Foundery

11/21/2025

🚀 Exciting news — two of our own are hitting the stage at The Bridge 2025: Connecting Vision to Action! If you work in the nonprofit space, this event definitely worth attending.
We’re proud to have Wayne Atkinson and Joshua Waller sharing practical, forward-thinking insights to help nonprofits navigate the AI shift.

🎤 Wayne Atkinson
Session: Creating AI-ready and customer-friendly content
How nonprofits can structure content so it’s clear, accessible, and trusted — by both humans and LLMs like ChatGPT.

🎤 Joshua Waller
Session: Are You AI Search Ready? A Live Brand Perception Demo
A real-time look at how AI interprets your brand and how to influence your organization’s online identity.

📅 November 25 9:00am to 4:30pm
🎟️ Event details + tickets:
https://tinyurl.com/mv2kz2sa

By rTraction

11/18/2025

Trying to decide whether to launch a new subdomain or build a separate website? In this blog, we explain when each option makes the most sense and how it can impact your SEO and brand visibility.

Read the full post: https://tinyurl.com/2hrsskar

11/12/2025

Are you trying to figure out how much website traffic comes from Google’s AI Overviews and tools like ChatGPT or Perplexity? In this blog, we break down how to measure and analyze traffic from Large Language Models (LLMs).

Read the full post: https://tinyurl.com/mry89tad

10/23/2025

At Foundery, we’re proud to celebrate the growth of our team members. Julia joined us as a co-op student at Ontario SEO, just starting to explore the fundamentals of SEO. Now, she’s a Senior SEO Specialist whose journey reflects the power of curiosity and continuous learning.

Read Julia’s full journey on our blog: https://tinyurl.com/4kfpk57z

10/16/2025

We’re proud to unveil the newly redesigned website we created for our client! 💥

The refreshed design features bold, dynamic visuals that showcase their outstanding Window Film Systems and interior resurfacing solutions for homes and businesses.

Explore how they bring style, comfort, and performance to every space: https://windowfilmsystems.com/

10/14/2025

Keep Your Brand Facts Straight in the Age of AI

AI tools like ChatGPT, Gemini, and Perplexity are now a first stop for customers. If those tools pull outdated or wrong info about your business, that’s the story people will believe.

✅ Check your own channels: Website, social, Google Business, contact info, bios.

✅ Check third parties: Review sites, media mentions, directories.

✅ Fix the gaps: Update, correct, and align.

👉 In an AI-first search world, your reputation depends on accurate, consistent data everywhere it lives.

Learn More: https://tinyurl.com/4dv4k39d

10/14/2025

We’re proud to share that Foundery’s Co-Founder and COO, Kim Atkinson, has been appointed to the TechAlliance Board of Directors.

TechAlliance plays a vital role in advancing innovation across Southwestern Ontario — supporting founders, startups, and scaling companies that are shaping Canada’s tech future.

Please join us in congratulating Kim and all of the newly appointed board members who bring exceptional leadership and vision to our region’s growing innovation ecosystem.

TechAlliance is proud to announce new appointments to its Board of Directors, including a new Vice Chair, Secretary, and three new board members.

Join us in the comments section to welcome these exceptional leaders from our region’s innovation community 🚀

Meaghan Daly, President of Forward Vision Games elected as the Vice Chair
Alysia M. Christiaen, Partner and Chief Brand and Strategy Officer at Lerners Law Firm elected as the Secretary
Jeff Evans, Chief Executive Officer of Doom Turtle and Owner of The Mana Lounge as Board Member
Kim Atkinson, Co-Founder and Chief Operating Officer at Foundery
Daniel Hart, Co-Founder and President at EV Angels

"I am thrilled to welcome accomplished industry leaders to TechAlliance’s Board of Directors, including theappointments of a new Secretary and Vice Chair. Meaghan, Alysia, Jeff, Kim, and Daniel each bring distinct expertise and a shared commitment to strengthening our innovation economy. Their leadership will help drive our vision of doubling down as one Canada’s top tech ecosystems, ensuring founders,innovators, and scaling companies have the support they need to commercialize novel innovation, win in their market categories, and advance Canada’s GDP."

- Christina Fox, Chief Executive Officer at TechAlliance

Read the full release here ⬇️
https://www.techalliance.ca/news/techalliance-elects-new-board-secretary-vice-chair-and-directors/

10/08/2025

Google’s AI-generated summaries are pushing traditional results further down and changing how people search. Users are no longer clicking to explore, they are scanning and moving on.

The takeaway? Rankings still matter, but the rules have changed.
With Query Fan-Out, Google’s AI looks at clusters of related queries not just one keyword. That means your content needs to go deeper, answering multiple angles of intent to earn visibility in AI Overviews.

It is not about chasing keywords anymore. It is about understanding user intent at every stage of the journey.

Stay ahead in the age of AI Search 👇
🔗 https://tinyurl.com/57zve4xj

09/29/2025

✨ Welcome to the team, Alex! ✨

We’re excited to welcome Alex Holmes as our new Junior Paid Media Specialist! With a background in both digital marketing and accounting, Alex brings a unique mix of creativity and data-driven strategy to every campaign. His fresh perspective and detail-oriented approach fuel innovative solutions that help our clients achieve measurable success.

Get to know Alex 👇
https://tinyurl.com/mpzs82wf

09/26/2025

🏆 We’re proud to be sponsoring the NASH Cup for the 17th year in a row!

This year feels extra special as we also had the chance to create the brand-new Nash Cup website, a hub for players, fans, and squash enthusiasts around the world to follow all the action.

Seventeen years strong, and we’re still just as excited to support this world-class tournament right here in London.

Learn more about the events and players ➡️ www.nashcup.com
See all the sponsors ➡️ nashcup.com/sponsors who make this possible.

09/22/2025

✨ Welcome to the team, Grace! ✨

We’re so excited to welcome Grace Michaeli as our new Project Manager! Grace brings creativity, strategic thinking, and a talent for guiding projects with clarity and collaboration, helping our team deliver impactful results.

Get to know Grace 👇
🔗https://tinyurl.com/5n7mbk6y

09/03/2025

We’ve done it again. Foundery has been named Top Social Media Marketing Firm in London for the second year running. 📈

This reflects the strategy, structure, and impact we bring to every campaign. From Meta ads to content strategy and full-service project management, we help brands grow with purpose, while keeping the process seamless and focused.

Here’s how we made it happen (again):
🔗 https://foundery.ca/brand-creative/organic-social/