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Foundery

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London, ON
Foundery

Be found. Be relevant. Grow.

Foundery is a London, Ontario digital marketing agency specializing in SEO, paid media, and AI-ready content strategies that grow leads, visibility, & market share across both search engines and AI-powered discovery platforms. Foundery is a London, Ontario digital marketing agency specializing in SEO, paid media, and AI-ready content strategies that grow leads, visibility, and market share across both search engines and AI-powered discovery platforms.

06/01/2026

We’re celebrating a pretty incredible milestone: 5 years with Mardel Davis at Foundery 🎉

As an Account Manager, Mardel plays a huge role in keeping projects moving, supporting clients, and helping turn ideas into strategies that actually work. Her ability to build strong relationships, stay organized through the chaos, and keep communication clear makes a difference every single day.

Over the past five years, she’s become an important part of both our team and the experience we create for our clients.

We’re lucky to have you on the journey with us!

05/15/2026

We’re proud to share that Kim Atkinson, Co-Founder & COO of Foundery, is featured in this year’s Faces of Women-Led Business by London Inc.

This issue highlights 31 women who are shaping industries, redefining leadership, and building businesses with intention.

At Foundery, that mindset is at the core of everything we do. Not just helping businesses be found but helping them stay relevant in an AI-driven search landscape.

Kim’s feature reflects what we see every day, strong leadership, clear thinking, and a focus on building something that lasts.

We’re honoured to be included alongside such an incredible group of women driving change across our community.

Read more of Kim’s insights and answers on our blog: https://foundery.ca/insights/faces-of-women-led-business/

You can also read the full Faces of Women-Led Business feature from London Inc. Magazine and discover the incredible women featured this year: https://console.vpaper.ca/london-inc-magazine/london-inc-may-2026/

05/13/2026

Your Meta Ads numbers are about to change.

Not because performance dropped. Because measurement did.

Meta is tightening how it attributes conversions. Going forward, only link clicks, not likes, shares, saves, or other interactions, will count toward click-through attribution

This means you will see fewer conversions in Ads Manager.

That's not a loss in performance. It's a shift toward more accurate reporting, and closer alignment with tools like Google Analytics.

Our Digital Marketing Manager, Jenna Lamb, shares what this change means and how to interpret your numbers moving forward.

Read Jenna's full breakdown: https://foundery.ca/insights/meta-attribution-changes-march-2026/

05/01/2026

We got our cookie fix for a good cause this week.🍪

The Foundery team got their hands on some Smile Cookies for one of the sweetest ways to give back! Every cookie supports patients and families through Children's Health Foundation, with funds going to paediatric oncology at Children’s Hospital, LHSC.

A small treat that makes a real impact. Grab one, share a few, and support a great cause while you’re at it.
📅 April 27 – May 3
📍 Tim Hortons locations

04/29/2026

We’re pleased to share that Foundery’s CEO, Wayne Atkinson, will be keynote speaker at the upcoming Tillsonburg Business Services Pop-Up Event.

Wayne's presentation, “Turn AI Into Your Competitive Marketing Advantage,” will explore practical strategies to help small business owners stay visible in a rapidly evolving digital landscape. Learn how AI discovers, understands, and recommends businesses, and what you can do to ensure yours stands out.

This event brings together local business resources and service providers in one place, offering practical support for businesses at different stages of growth.

📍 Tillsonburg Town Centre
🗓 May 7 | 4–6 PM | Keynote at 4:30 PM

𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁: https://www.eventbrite.ca/e/business-services-pop-up-event-ai-marketing-session-with-wayne-atkinson-tickets-1987835827471?aff=oddtdtcreator&fbclid=IwY2xjawRfNOhleHRuA2FlbQIxMABicmlkETFkNTZrN2NPNGY2djVOS2JXc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHmuAu0i3yA2kK-AdNEpUXaB-lzL4jcVBs4hX7YZn4YffJVSan5LbtbAf9DO4_aem_wjZqsd0l1g7S5q3bXJJvUA

Thank you to Community Futures Oxford, The Small Business Centre, Downtown Tillsonburg BIA, Tillsonburg District Chamber of Commerce, Tillsonburg Economic Development and Marketing Department, and Tourism Oxford for organizing and supporting this event.

04/02/2026

What a night 🙌

We’re incredibly proud to have been recognized as finalist at the London Chamber of Commerce Business Achievement Awards.

To be named alongside standout businesses like Medpoint Health Care Centre and Verbeek Kitchens & Bath is something we don’t take lightly. And a huge congratulations to London Brewing Co-operative on taking home Business of the Year (Medium Company) so well deserved 👏

This is a big milestone for us. Not just because of the recognition, but because of what it represents. Years of showing up, pushing standards higher, and building something we’re genuinely proud of within the London community.

This is for our team, our clients, and everyone who’s been part of the journey.

Congrats to all of this year’s finalists and winners - we’re already looking ahead to next year 🔥

03/25/2026

Content informs. Copywriting persuades.

As search shifts from blue links to AI-generated answers, the role of copy has changed. It’s no longer just about ranking. It’s about being understood, trusted, and pulled into the answer itself.

Because here’s the reality: AI doesn’t create opinions. It summarizes what already exists. If your content isn’t clear, structured, and credible, you’re not part of the conversation.

Copywriting is no longer a “nice to have.” It’s the difference between being visible and being invisible in AI search.

And yes, this one was written by our Content Specialist, Kiersten, who breaks down exactly what’s changing and what businesses need to do next.

👉 Read more: https://foundery.ca/insights/copywriting-critical-digital-marketing-skill-ai-search/

03/18/2026

We’re pleased to announce that Foundery’s CEO, Wayne Atkinson, will be speaking at an upcoming TechAlliance Masterclass.

On March 25th, Wayne will be leading a session on how to win search in an AI-first world. As AI continues to reshape how people find information online, Wayne will share practical insights on staying visible, discoverable, and competitive as the rules of search evolve. Learn more and register: https://lnkd.in/eBXSPDSm

Thank you to Robertson Hall Insurance , St. Thomas & District Chamber of Commerce, and to TechAlliance for bringing together these conversations and supporting founders across the region.

03/10/2026

We’re proud to share that Foundery has been named a finalist in the London Chamber of Commerce Business Achievement Awards 🎉

Being recognized alongside so many outstanding organizations in our community is an honour, and a reflection of the incredible work our team does every day to help businesses grow through strategic digital marketing.

This recognition belongs to the entire Foundery team and to the clients who trust us to be part of their growth journey.

Read more about the announcement here:
https://foundery.ca/insights/foundery-named-finalist-for-medium-business-of-the-year/

03/08/2026

Behind every successful campaign is a team of smart, creative people. Today we’re celebrating the women who bring their expertise, creativity, and perspective to Foundery every day.

This year’s theme, “Give to Gain,” reminds us that progress happens when we share knowledge, support one another, and create opportunities for others to succeed.

The women at Foundery do exactly that through collaboration with teammates, clients, and partners. Their work strengthens our team and the results we deliver every day.

Happy International Women’s Day
https://foundery.ca/team/

Address

361 Princess Avenue
London, ON
N6B2A7

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+15192040541

Website

https://foundery.ca/

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