Engage People

05/30/2025

Engage People has been honored with two 2025 Loyalty360 Best in Class Awards, recognizing excellence in both customer loyalty technology and supplier team performance.

These awards celebrate our team’s dedication to delivering scalable, effective loyalty solutions and our innovative platforms that support real-time engagement and Pay with Points capabilities.

Loyalty360 CEO Mark Johnson praised Engage People for advancing customer loyalty through innovation and teamwork.

We're proud to be recognized and remain committed to helping brands build stronger, more rewarding customer relationships.

Interested in learning more? Reach out to the Engage team today!

03/12/2025

Loyalty Programs are evolving—and consumers are leading the charge!

Newsweek’s latest report, America’s Best Loyalty Programs 2025, in partnership with Statista, takes a deep dive into the top travel rewards programs and what’s shaping customer engagement today.

As part of the feature, Len Covello, CTO of Engage People, shares expert insights on what truly sets a loyalty program apart—highlighting the power of simplicity, value, and personalization in driving meaningful customer connections.

With peak travel season around the corner, it’s time for brands to ask: Are your loyalty programs keeping up with consumer expectations?

You can find the full Newsweek article from Lauren Giella here:

"Take your time to do the research and figure out what's right for you," travel expert Henry Harteveldt said. "There is no one universal answer."

03/11/2025

Engage People, in partnership with The Wise Marketer, has just released our latest research, “Cashing Out: What Consumers Expect from Loyalty Programs.” This report uncovers key insights into shifting consumer behaviors, including:

✅ 90% of consumers are willing to switch brands—with the right incentive
✅ 86% prefer cash back or credit as a loyalty program benefit
✅ 78% would engage more with programs that offer Pay with Points

Consumers are more value-driven than ever, and loyalty programs play a critical role in their decision-making.

The ability to redeem points like currency is reshaping how brands drive engagement and retention.

Check it out and download the full report!

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03/07/2025

Tomorrow March 8th marks International Women's Day 2025.

On this day, we take the opportunity to celebrate the incredible women who drive innovation and success at Engage People and beyond.

This year’s theme, , highlights the importance of fostering a workplace where diversity is valued, and opportunities are accessible to all. At Engage People, we are committed to empowering women and recognizing their contributions in the loyalty and technology industries.

Let’s continue to support and uplift each other—because when women thrive, we all succeed.

02/25/2025

We're Hiring: Product Manager at Engage People!

Looking to shape the future of loyalty and payments?

As a Product Manager at Engage People, you’ll drive innovative solutions that turn data into actionable insights—helping businesses grow, boost revenue, and enhance customer engagement. You’ll own strategy, roadmap ex*****on, and product evolution, working with a talented team to deliver seamless, scalable, and impactful experiences.

Ready to make an impact? Join us!

https://www.linkedin.com/jobs/view/4124187068/?refId=tTON7U9KSkG4xDHb49VkmQ%3D%3D&trackingId=tTON7U9KSkG4xDHb49VkmQ%3D%3D

02/10/2025

Join a dynamic team that delivers cutting-edge web technology solutions, transforming data into actionable insights that drive revenue and customer engagement.

As the Product Manager, you’ll own strategy, roadmap ex*****on, and product evolution—ensuring scalable, customer-centric solutions.

If you thrive on innovation, collaboration, and making an impact, let's talk!

Posted 1:41:43 PM. OVERVIEW The Product Manager will work with a talented team of individuals who impact clients and…See this and similar jobs on LinkedIn.

01/30/2025

Engage People is proud to be featured in Loyalty360 Executive Perspectives series, alongside industry leaders driving innovation in customer loyalty. This edition explores best practices for identifying and engaging high-value customers, emphasizing the importance of leveraging data to create personalized experiences.

From using transactional and behavioral data to employing AI-driven insights, experts like Len Covello, CTO of Engage People, highlight how advanced segmentation and real-time engagement are transforming loyalty programs. By focusing on metrics like lifetime value (LTV) and emotional loyalty, businesses can build stronger connections and deliver meaningful rewards to their most valuable customers.

Discover how segmentation is shaping the future of loyalty and helping brands stay ahead in a rapidly evolving market.



https://loyalty360.org/content-gallery/daily-news/executive-perspectives-audience-segmentation-for-engaging-high-value-customers

01/27/2025

At Engage People., we’re always looking ahead to where loyalty is going. Our CTO, Len Covello, recently shared insights with Forbes on the key trends reshaping loyalty programs in 2025:

Points as Currency: Everyday micro-redemptions and seamless POS integration will redefine how consumers engage with loyalty points.

Data Protection & Trust: Responsible use of consumer data is critical to balancing personalization with privacy.

Next-Gen Payments: Real-time refunds, digital wallets, and embedded payments are creating new ways for customers to redeem and engage.

Retailers, the opportunity to evolve your loyalty strategy is now!

Let’s redefine how consumers experience rewards and build stronger connections together.

Forbes Tech

The ongoing evolution in loyalty presents an opportunity for retailers to retool their rewards programs to keep consumers engaged.

01/13/2025

The holiday season often leaves many with stretched budgets and growing credit card balances.

A LendingTree survey found that 36% of Americans took on unexpected credit card debt during the 2024 holidays. While some may consider opening new credit cards to manage their finances, it’s essential to approach this strategically.

✔️ Key Benefits to Opening a Card Post-Holidays

Balance Transfer Offers: 0% APR promotions can help you save on interest while paying down debt.

Promotional Rewards: Post-holiday card offers often include attractive sign-up bonuses and incentives.

Optimize Future Spending: Choose a card aligned with your travel or lifestyle plans for maximum rewards.

Build Credit: A new card can establish credit history or improve your utilization ratio.

⚠️ Risks to Watch

New cards can lead to overspending or carry high fees. For those already deep in debt, focusing on repayment is often the better choice.

As Engage People CTO Len Covello points out, loyalty rewards and strategic credit card use can enhance financial flexibility—when done right.

Take a moment to evaluate your goals and ensure every card in your wallet is working for you.

What’s your approach to managing post-holiday finances?

G. Brian Davis GOBankingRates MSN



https://www.msn.com/en-us/money/personalfinance/should-you-open-a-credit-card-post-holiday-season-5-reasons-you-should-and-3-you-shouldn-t/ar-BB1rn5ds?apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1

12/17/2024

Happy Holidays from Engage People!

As we wrap up 2024, we’re reflecting on a year filled with milestones, growth, and incredible teamwork. We’re truly grateful for the dedication, passion, and positive contributions that have made this year so successful.

To our amazing team, partners, and clients—thank you for being part of our journey. Wishing you all a joyful holiday season and a bright, prosperous 2025!

Here’s to celebrating the year we’ve had and looking forward to all that’s to come.

12/17/2024

Cheers to an Incredible Year and an Even Better Team!

We had an amazing time celebrating at our Engage People holiday party, reflecting on the successes of 2024 and the incredible contributions of our team.

This year was full of milestones, growth, and innovation, all made possible by the hard work, dedication, and positivity of every individual on our team. We’re truly grateful for the collaborative spirit and passion that make Engage People such a special place to work.

Here’s to celebrating our accomplishments, enjoying some well-deserved fun, and looking forward to an even brighter 2025!

12/11/2024

As we wrap up 2024, we’re reflecting on an incredible year of innovation and connection at Engage People

This year, we had the privilege of participating in industry-shaping conversations across North America and Europe, showcasing how we’re revolutionizing loyalty programs.

From making Pay with Points a universal payment method to leveraging AI for deeper personalization, 2024 was a transformative year for driving innovation and sharing our vision.

Here’s to 2025 and pushing the boundaries of what’s possible in loyalty!

As we reflect on 2024, it's clear this year has been nothing short of transformative. Engage People had the privilege of connecting with the best in the loyalty industry at several events. From presenting alongside our partner Fiserv at LoyaltyExpo to exploring the future of loyalty programs at the....