AM Medias / Marketing + Social media management

09/07/2024

SEPTEMBER is officially here! 🎒📚 🍂

Three kids, three different schedules, and two tired parents trying to keep it all together while running their marketing & canine businesses.

Between mismatched socks, forgotten lunches, and last-minute homework panic, we're officially kicking off the school year in our perfectly imperfect way—just the way we like it! 😅✨

Here's to the chaos, the laughs, and everything in between.

Let's do this! 💪🏼

Love,
A

04/04/2024

Have you ever heard the saying "Content is King?" 👑

SHAKING THINGS UP here! In today’s digital dialogue, it’s not just about what you say; it’s about how you spark a conversation. 💬

Why? Because real magic happens in the back and forth - where engagement transforms from passive to passionate.

It's not just about being seen; it's about being heard and understood. Your voice matters, and so does your audience's. Why not engage genuinely?

Quite frankly, during my first years in the digital landscape, I haven't always known how to put good content out. I failed many times even! But one thing is for sure, I always knew how to spark convos by sharing authentically.✨️ And still, today.

Each comment, DM, and story response is a golden opportunity to deepen relationships. This is where loyal communities are built, brick by brick!

The feedback in your conversations is immediate and invaluable. Use it as a compass to guide your content to be more impactful and aligned with your audience’s needs.

Try to switch it up now! Put content on a "friendly chat mode" with your audience. When conversation builds, your Instagram thrives - rich in connections, conversations, and conversions. 💬✨ Yes! Yes!

Let’s chat below 👇🏼: What’s one way you’ve turned a simple post into a meaningful conversation?

03/18/2024

BEHIND THE SCENE of the mama behind the marketing maven 🌟

Beyond the bustling world of marketing strategies lies a quieter, more precious role: being a mom. Today, I'm pulling back the curtain to share a glimpse of the heart behind the hustle.

This is me: a dedicated mom of 3 incredible humans. 💕 Each day, I'm not just crafting content but also shaping futures, instilling values, and fostering independence.

Empowering my children with choices is at the core of my parenting journey. 🌱 Whether it's deciding their passions, dreams, or even snack choices, I believe in nurturing their autonomy.

From boardroom strategies to bedtime stories, my days are filled with diverse roles, each significant in its own right. Yet, amidst the chaos, being a mom remains my greatest joy.

So, next time you see the marketing expert in action, remember: she's not just about numbers and campaigns. 💫 She's a mom on a mission to shape both brands and hearts.

Visit my profile for more content like this! ✌🏽

03/14/2024

*MARKETING edition* Stop pretending you aren't doing these things...

At the end of the day, if you're driving back home from work and you ain't feeling quite at peace while you're favorite song is on, you need to relook at the aspects of your business that don't light you up.💡

Social media presence is often neglected and NOT leveraged effectively by most business owners, resulting in missed opportunities!

Imagine having more time to focus on growing your business while still maintaining a captivating presence on Instagram. Let me take the reins and craft a tailored content strategy & calendar for you, complete with engaging captions and eye-catching graphics. Say goodbye to the stress of content creation and hello to reclaimed time for what truly matters in your business journey. Let's transform your Instagram presence together! 🚀✨

Ready to level up? Comment GROWTH below or dm me now!

02/27/2024

How leveraging CONSISTENCY can skyrocket your health & wellness business!

It's time to take charge + transform your digital landscape to unlock growth and success! 🚀

The first thing you should have even before a strategy is CONSISTENCY. It's what sets apart thriving brands from the competition.

🛑 Not by posting one day about your meal prep, then a week later, about your products.

By embracing consistency across all your digital platforms, from your website to social media, you establish trust, build credibility, and ultimately drive more conversions. 💥

Here are 3 tips to help you stay consistent:

1️⃣ Create a Content calendar: Planning is key! 👏🏼 Plan your posts in advance by creating a content calendar either on google Docs or a management platform like Trello. This allows you to schedule posts ahead of time, ensuring a steady flow of content without scrambling for ideas at the last minute. Include a variety of content types, such as photos, videos, and graphics, to keep your feed diverse and engaging.

2️⃣Use scheduling tools: Take advantage of social media scheduling tools like Buffer, Hootsuite, or Later to streamline your posting process. These tools allow you to schedule posts across multiple platforms, track engagement metrics, and analyze performance—all from one dashboard. 🤩 By scheduling posts in batches, you can save time and maintain a consistent posting schedule even during busy periods.

3️⃣Maintain brand voice and visuals: Beyond posting frequency, through a clear strategy, define your brand personality, tone, and messaging guidelines, and ensure that every post reflects these elements. Use consistent colors, fonts, and imagery to reinforce your brand identity and make your content instantly recognizable to your audience.

Ready to create a magnetic and unified digital experience that leaves a lasting impression on your audience? Let's chat!

🔑

02/16/2024

When a business owner asks me how to boost engagement online, this is my answer: 👇🏼

Unplug the automation and plug into authenticity!

In a world buzzing with algorithms, let's be the human touch that stands out.

Embrace genuine connections, real conversations, and heartfelt interactions. 🥂

It's time to infuse your social media presence with the warmth and sincerity that only humans can deliver. Let's humanize more, less computerize, our approach to social media for a truly magnetic presence! 💫

If this resonates with you, comment below HUMAN, and let's look into how we can humanize your content together now!

02/01/2024

February, where passion meets purpose! 🌟✨

February is the month of embracing the love for your business and weaving its story into the vibrant tapestry of your social media presence. Embrace the journey and highlight the milestones! It's a time to celebrate the unique journey that brought you here, sharing moments of passion, challenges overcome, and the heartwarming connections you've made along the way. Let your business love story shine on social media, turning followers into loyal fans who appreciate the authentic tale you're telling.

As an Interior designer/market manager turned Content marketing strategist a little less than a year ago, I am proud to leave behind the corporate world to pursue my passion to highlight and elevate women-owned local businesses as an entrepreneur. Has this been easy so far? F*ck no! But the vision I am creating for myself and my family is growing stronger every day, and this is the fuel that will help me keep going no matter how hard the road less traveled.

And if you are here with me today, know that I am grateful for you. I’m rooting for your love, your existence, and your support, as well as your failures and your successes!

So, together, let’s turn the pages of our business story with love and authenticity. Because it's not just business; it's a love story unfolding. 💖📖

Double tap ❤️ if you're here for it and tag a fellow female business owner who needs this reminder! 👇🏼

To your massive success,
A

12/13/2023

This might put you off, but is the comfort of staying *painfully* where you are, worth it?

In 2023, many businesses have hit a wall financially and have to cut somewhere. But let me tell you this, it's NOT in marketing, you should cut. In fact, it's where you should INVEST further.

Where do you fit? 👇🏽
1️⃣ You are a solopreneur/business owner taking care of your social media accounts while *tirelessly* running your biz,

2️⃣ You are an employee *who isn't trained* as a marketer but is mandated to post on social media amongst other tasks,

3️⃣ You are a business owner completely delegating your social media to a professional marketer.

Wherever you fit, you must think outside the box and show up differently in 2024! 💫

The initial investment in marketing might seem daunting, but the cost of NOT adapting & staying stagnant can be even higher. Investing in your business's growth through marketing is a proactive step to stay competitive, reach new customers, and secure long-term success. 🚀

So, if you've been thinking about launching your brand and/or increasing your brand visibility in order to create more conversations with your dream clients, invest in aligned and magnetic content NOW! 🧲

Type "READY" and I'll give you a FREE 30 mins coaching call 📞

12/11/2023

5 things to do to build a successful business NOW 👇🏼

✨️Year-End Review:
Review thoroughly your business performance throughout the year. Analyze successes + challenges to identify key areas for improvement in the coming year.

✨️Strategic Planning for 2024:
Outline clear goals, strategies, & action plans for the upcoming year. Set realistic targets & milestones, & communicate these objectives to your team for alignment.

✨️🎄 Marketing Campaigns:
Leverage the festive season to boost sales + engagement. Implement targeted marketing campaigns, promotions, & discounts to attract customers during the holiday shopping rush.

✨️Financial Assessment & Budgeting: Evaluate your financial health, assess cash flow, & create a budget for the next year. Have a solid financial plan in place to navigate any uncertainties that may arise.

✨️Customer Appreciation Initiatives: Show gratitude to your customers by implementing appreciation initiatives. Ex: Exclusive discounts, loyalty programs, or personalized messages to foster a positive relationship with your customer base.

Remember, adaptability, a forward-thinking, and an authentic human approach are crucial for sustained success in business! 🚀

Need help? Let's chat about your content marketing goals, campaigns, and vision for 2024!

To your massive success,
A ✨️

12/01/2023

11/15/2023

DON'T JUST SIT THERE, and let time fly by! 2024 is just around the corner 💫

If you are not growing on social media as a business owner, you are missing out on opportunities! If you want to attract your ideal client and/or collaborator, you need the following:

1️⃣ a clear goal + vision for your business,

2️⃣ a content marketing strategy plan aligned with your business goals,

3️⃣ branding visuals + posts that will strategically answer to your followers' pain points

4️⃣ a community that supports your work and lifts one another.

As a content marketing strategist and a social media manager, I help introverted business owners like YOU, gain back their time and thrive by transforming their social media content into a client magnet all while humanizing their brand.

Feeling called to this? Don't waste another minute scrolling through IG and think to yourself, "ONE DAY..." but instead shift it to "DAY ONE!"

Book your discovery call now via the link in the bio! A gift 🎁 awaits you for stepping out of your comfort zone!

10/29/2023

SPOOKY SEASON ON! Happy Halloween from our family to yours! 🎃👻🦇✨️

The Espina Familia
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