WE BROADCAST TWENTY FOUR HOURS A DAY PROVIDING INFORMATION AND ENTERTAINMENT TO THE REGION’S FIFTY THOUSAND PLUS RESIDENTS. OUR SIGNAL IS HEARD AS FAR NORTH AS BATHURST AND AS FAR SOUTH AS RICHIBUCTO AND AS FAR EAST AS TRACADIE –SHEILA AND AS FAR WEST AS BOISETOWN.
99.3 FM THE RIVER IS ACTIVE IN THE COMMUNITY. OUR MEDIA SPONSORSHIP OF THE CANADIAN CANCER SOCIETY'S RELAY FOR LIFE EVENT HELPED RAIS
E CLOSE TO $100,000! AND FOR THE FESTIVAL OF TALL SHIPS, WE HELPED BRING IN OVER 15000 PEOPLE FROM ALL OVER CANADA AND BEYOND!
99.3 FM THE RIVER IS ACTIVE IN THE BUSINESS COMMUNITY. WE ARE MEMBERS OF THE GREATER MIRAMICHI CHAMBER OF COMMERCE, DOWNTOWN’S MIRAMICHI BUSINESS NETWORK, AND HISTORIC WATER STREET BUSINESS DISTRICT. OUR CLIENT COMMITMENT IS CONFIRMED BY OUR CLIENT’S INCREASED TRAFFIC AND SALES. THE MOST DIFFICULT TASK WE FACE AS PROGRAMMERS IS BEING ALL THINGS TO ALL PEOPLE. OUR SOLUTION IS TO MEET THE NEEDS OF THE COMMUNITIES WE SERVE BY PUTTING A STRONG EMPHASIS ON THE LOCAL REGION. OUR COUNTRY FORMAT PROVIDES FAMILY FRIENDLY LISTENING AND OUR STAFF ARE ALL LOCAL, BORN AND RAISED. WE ARE A DAILY SOURCE FOR LOCAL AND REGIONAL NEWS, WEATHER, SPORTS AND INFORMATION ABOUT EVERYTHING FROM COMMUNITY EVENTS TO SCHOOL CANCELLATIONS AND ROAD REPORTS. EVERYTHING WE SAY IS FOR AND ABOUT MIRAMICHI AND ITS SURROUNDING COMMUNITIES. OUR MUSIC, COMMERCIALS, COMMUNITY INVOLVEMENT AND FRIENDLY ON AIR PERSONALITIES BLEND TOGETHER TO PROVIDE AN EASY TO LISTEN MIX THAT IS TRULY A REFLECTION OF THE PEOPLE AND THE COMMUNITIES WE SERVE.
