https://www.facebook.com/116086568042160/

Julieta De la Cruz, Mississauga, ON (2025)

10/02/2025

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝐰𝐞𝐧𝐭 𝐟𝐨𝐫 𝐮𝐬!⁣
⁣
We spent most of this month exploring Prince Edward Island before crossing into Nova Scotia. ⁣
⁣
Fall is definitely starting to show up in full swing. ⁣
⁣
As always, I like to pause and reflect on the month, working fully on the road while living and travelling full-time in our RV.⁣
⁣
✅ 𝗪𝐢𝐧𝐬⁣
→ We loved discovering every corner of Prince Edward Island, learning so much about lighthouses, history, and more.⁣
→ Reached Nova Scotia and spent several days enjoying Cape Breton Highlands National Park.⁣
→ Delivered everything for my clients, with smooth meetings, even on travel days.⁣
→ Started coaching with Ola Adeyemi. So much learning already!⁣
→ Began posting with a new client, we had a great first month testing what works.⁣
→ Made progress on my website + freebie (hoping to release both soon!).⁣
→ Allocated more hours to working on my business and planning ahead, it feels good.⁣
→ Started reading The E-Myth under Ola’s guidance, mind-blowing insights.⁣
→ Kept up with my LinkedIn posting schedule, and it felt great!⁣
⁣
🔻 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬⁣
→ Internet struggles in more remote places, slower work and shifting schedules.⁣
→ Weather changes, more rain and cooler temperatures than expected.⁣
→ Dealing with some repairs in my apartment back in Chile, it’s not easy to manage from here.

Even with the challenges, I’m still loving RV life and grateful to discover something new every single day.⁣

Now your turn...
𝗪𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐰𝐢𝐧 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫?

09/30/2025

𝗪𝐞 𝐝𝐨𝐧’𝐭 𝐬𝐭𝐚𝐫𝐭 𝐨𝐮𝐫 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐞𝐥𝐞𝐠𝐚𝐭𝐞.

At the beginning, we do everything.
And for a while, it feels doable.

But let’s be honest… there are only 2 roads ahead:
✔ Keep juggling it all (and end up burned out)
✔ Or start letting go of some tasks

I know the thoughts that come up, because I’ve been there too:
→ “𝘕𝘰𝘣𝘰𝘥𝘺 𝘸𝘪𝘭𝘭 𝘥𝘰 𝘪𝘵 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘐 𝘥𝘰”
→ “𝘐’𝘭𝘭 𝘭𝘰𝘴𝘦 𝘤𝘰𝘯𝘵𝘳𝘰𝘭”
→ “𝘔𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘸𝘪𝘭𝘭 𝘩𝘢𝘱𝘱𝘦𝘯”
→ “𝘐𝘧 𝘐 𝘫𝘶𝘴𝘵 𝘨𝘦𝘵 𝘰𝘯𝘦 𝘮𝘰𝘳𝘦 𝘤𝘭𝘪𝘦𝘯𝘵, 𝘵𝘩𝘦𝘯 𝘐’𝘭𝘭 𝘰𝘶𝘵𝘴𝘰𝘶𝘳𝘤𝘦”

Truth? By the time we say that… we’re already exhausted.

When we start a business, we’re experts in the service we offer.
Not in bookkeeping.
Not in admin.
Not in customer service.
And definitely not in social media.

Yet we keep carrying it all.

That’s where I come in.
I help entrepreneurs hand off social media so they can put their energy where it matters most, opening a new clinic, growing their team, or building something valuable for their business.

We all have that one thing we secretly wish we never had to do again.
𝐓𝐞𝐥𝐥 𝐦𝐞: 𝐰𝐡𝐚𝐭 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐝𝐫𝐚𝐢𝐧𝐬 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭?

09/25/2025

𝐎𝐧𝐞 𝐨𝐟 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐚𝐬 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞.

Memes that resonated. Motivational quotes. Random photos here and there.
Her feed looked active. Engagement was decent.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦:
People weren’t seeing her.
They weren’t connecting with her expertise, her story, her heart.
Something was missing.

In her field, people needed to feel safe enough to share their struggles.
They needed to trust her.
And her content wasn’t building that deeper connection.

So we started working together, and we shifted the strategy:
✔ Put her face and voice front and center
✔ Show her teaching, guiding, leading
✔ Share her offers clearly
✔ Repurpose hidden gems (like years of podcast interviews!)

Fast forward more than a year, and the difference is clear.
Clients now tell her:
"𝘠𝘰𝘶’𝘳𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘪𝘯 𝘱𝘦𝘳𝘴𝘰𝘯 𝘢𝘴 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘰𝘯 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢."

And new clients?
When she asked one if they had questions about her program, the reply was simple:
"𝘕𝘰, 𝘐’𝘮 𝘤𝘭𝘦𝘢𝘳, 𝘸𝘩𝘦𝘯 𝘥𝘰 𝘸𝘦 𝘴𝘵𝘢𝘳𝘵?"

That’s what strategic, human-centered content does.
It builds trust.
It makes the decision easy.

→ If you’re a healthcare professional who knows your content needs to go deeper, let’s talk.
𝐁𝐨𝐨𝐤 𝐚 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐜𝐚𝐥𝐥 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐦𝐲 𝐛𝐢𝐨 and let’s see if we’re the right fit.

09/23/2025

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐦𝐨𝐬𝐭 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐟𝐚𝐢𝐥?
𝐒𝐡𝐨𝐜𝐤𝐢𝐧𝐠, 𝐈 𝐤𝐧𝐨𝐰… 𝐈 𝐝𝐢𝐝𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐞𝐢𝐭𝐡𝐞𝐫.

A few weeks ago, I decided to start working with Ola Adeyemi ( as my business coach, and wow, what a difference already.

Here are some of my biggest takeaways so far:
✔ 𝗪𝐞 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰. Having an external perspective brings so many aha moments.

✔ As a group, we’re reading 𝐓𝐡𝐞 𝐄-𝐌𝐲𝐭𝐡 𝐑𝐞𝐯𝐢𝐬𝐢𝐭𝐞𝐝, and it’s mind-blowing to see why so many businesses fail… and how to avoid being part of that statistic. (𝘖𝘧 𝘤𝘰𝘶𝘳𝘴𝘦, 𝘐 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴!)

✔ The energy of 𝐛𝐞𝐢𝐧𝐠 𝐬𝐮𝐫𝐫𝐨𝐮𝐧𝐝𝐞𝐝 𝐛𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲, supporting each other, is fantastic. I leave every call believing everything is possible.

✔ 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. You can’t fix the gaps you don’t see.

✔ 𝗪𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧 𝐦𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, not just in it, it’s easier said than done, but doable.

✔ 𝐑𝐞𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐈 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐝𝐨 𝐢𝐭 𝐚𝐥𝐥 𝐦𝐲𝐬𝐞𝐥𝐟. My time is better spent building my business than being stuck in the weeds or minutiae.

If you feel like you’re running in circles right now, maybe it’s time to look for support.
Because the version of you today might not be able to get to the next level alone. And that’s okay.
You don’t have to know everything.
You just have to be willing to learn, ask for help, and keep going.

A big thank you to Ola for the energy, passion, and that push we all need sometimes.

Your turn: 𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐠𝐢𝐯𝐞 𝐨𝐧𝐞 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐚𝐝𝐯𝐢𝐜𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 “𝐧𝐞𝐰 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫” 𝐬𝐞𝐥𝐟, 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞?

09/18/2025

𝐋𝐞𝐭’𝐬 𝐛𝐞 𝐡𝐨𝐧𝐞𝐬𝐭… 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐥𝐢𝐤𝐞 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. 𝐁𝐮𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐞𝐝𝐬 𝐢𝐭.

We’ve already covered 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 (show your expertise).
We’ve covered 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 (show who you are).
Now it’s time for the one you keep avoiding: 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭.

This is where you:
✔ Tell people you’re open for business
✔ Share spots you have available
✔ Promote your program, product, or service

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲:
If you don’t tell people how to work with you…
How will they know?

I see it all the time in audits:
No offers.
No calls to action.
No clarity on what you actually do.

Selling feels uncomfortable. I get it.
But you need to give people the info they need to take the next step.

Your Selling Content should always include a clear CTA:
• Book an appointment
• Apply here
• DM me

Examples:
→ “2 massage spots open this week. Book now.”
→ “Accepting new chiropractic patients this month. Complete our form here.”
→ “20% off your first physiotherapy assessment. Claim your discount here.”
→ “Enrollment is open for my 6-week coaching program. Sign up here.”

So here’s my question for you:
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲… 𝐨𝐫 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐢𝐥𝐥 𝐡𝐢𝐝𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐢𝐭?

09/16/2025

𝐘𝐨𝐮’𝐫𝐞 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐨𝐬𝐭𝐢𝐧𝐠… 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐬𝐞𝐞𝐢𝐧𝐠 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐲.

Sometimes it’s as simple as this: 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐭?
→ Many posts I see don’t include a clear call to action.
→ Or they end with a question that’s too complicated for people to answer.

One thing is to post.
But here’s the thing: 𝟓𝟎% (𝐨𝐫 𝐞𝐯𝐞𝐧 𝐦𝐨𝐫𝐞) 𝐨𝐟 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐢𝐬 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭.

It’s not only about what you put out there, it’s also about what you give to others.

Ask yourself:
→ Are you engaging with your ideal clients?
→ Are you building relationships with people who could become power partners?
→ Or are you just posting and expecting your ideal client will magically find your post?

If you’re honest, you probably already know the answer.

These are some of the things I walk my clients through to make sure we’re not just posting, there’s always a strategy behind it.

Here’s my reminder for you:
→ 𝐈 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐡𝐚𝐯𝐞 𝟏 𝐨𝐩𝐞𝐧 𝐬𝐩𝐨𝐭 𝐟𝐨𝐫 𝐟𝐮𝐥𝐥-𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭.
If you’d rather not spend your time worrying about what to post, when to post, or how to drive engagement, this is for you.

With done-for-you social media, your content runs consistently in the background while you focus on patient care, clients, or simply enjoying more of your time.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭:
1️⃣ If you’re interested in done-for-you social media → 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐭𝐡𝐞 𝐢𝐧𝐭𝐚𝐤𝐞 𝐟𝐨𝐫𝐦 𝐯𝐢𝐚 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐛𝐢𝐨.

2️⃣ If you’re not looking for services right now but want to support my business → 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭, 𝐫𝐞𝐬𝐡𝐚𝐫𝐞 𝐢𝐭, 𝐨𝐫 𝐬𝐞𝐧𝐝 𝐢𝐭 𝐭𝐨 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐧𝐞𝐞𝐝𝐬 𝐢𝐭.

And see what I did there? Clear steps, so you know exactly how to engage.

09/11/2025

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐀𝐮𝐠𝐮𝐬𝐭 𝐰𝐞𝐧𝐭 𝐟𝐨𝐫 𝐮𝐬!

We wrapped up our time in New Brunswick and finally crossed into Prince Edward Island (𝘮𝘰𝘳𝘦 𝘰𝘯 𝘵𝘩𝘢𝘵 𝘴𝘰𝘰𝘯!).

As always, I like to pause and reflect on the month: fully working on the road while living and traveling full-time in our RV.

✅ 𝗪𝐢𝐧𝐬
→ Explored Saint John, Moncton, Fundy Trail, Hopewell Rocks, and started discovering every bit of Prince Edward Island.
→ Made it to PEI, it’s gorgeous!
→ Kept up with my 6:30 am routine: journaling + meditation before starting the day.
→ Delivered everything for my clients, even with all the driving.
→ Celebrated Aldo’s birthday in Charlottetown.
→ Visited a drive-in theatre for the first time (loved it!).
→ Joined a webinar with and started applying her planning tips, immediately felt less anxiety and more clarity.
→ Coaching sessions with helped me spot business gaps, and I signed up for her classes.
→ Took The Passion Test workshop with super insightful, highly recommend!

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 🔻
→ A few meltdowns over internet issues, our plan ran out 4 days early (stressful, but we managed).
→ Took 2 weeks off LinkedIn because I felt short on time, but happy to be back now.
→ Spent long hours at the laptop onboarding a new client, preparing vacation content, and keeping up with deadlines.
→ Vegan options are rare, sometimes fries and onion rings just don’t cut it.
→ Living, working, and travelling with my partner 24/7 is beautiful. But we also need space sometimes. We’ve had tough moments, but nothing we can’t resolve together.

Still loving this life. Still learning every day.

Now your turn...
𝗪𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐰𝐢𝐧 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐀𝐮𝐠𝐮𝐬𝐭?

09/09/2025

𝐌𝐚𝐲𝐛𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠, “𝘋𝘰 𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘱𝘰𝘴𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘴𝘩𝘰𝘸 𝘮𝘦… 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘰𝘧 𝘮𝘺 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘸𝘰𝘳𝘭𝘥?”

A while ago, one of my lovely clients reached out because she was struggling to connect with her audience. The first thing I noticed? Her strategy was missing 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠:
We often think business is business, and personal stories don’t belong. But that’s a huge mistake.

Nowadays, people want a deeper connection. I always say: 𝘱𝘦𝘰𝘱𝘭𝘦 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘯𝘰𝘵 𝘭𝘰𝘨𝘰𝘴.

Your story is what makes you unique. And often, people don’t buy your product or service, they buy how you made them feel, or how your story resonates with theirs.

𝐒𝐨… 𝐰𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐛𝐞 𝐩𝐨𝐬𝐭𝐢𝐧𝐠?

Connection content includes anything that helps your audience get to know the human behind the business:
→ 𝘞𝘩𝘺 𝘺𝘰𝘶 𝘤𝘩𝘰𝘴𝘦 𝘵𝘩𝘪𝘴 𝘤𝘢𝘳𝘦𝘦𝘳
→ 𝘈 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘺𝘰𝘶 𝘰𝘷𝘦𝘳𝘤𝘢𝘮𝘦
→ 𝘏𝘰𝘸 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘦𝘭𝘴𝘦 𝘴𝘩𝘰𝘸𝘦𝘥 𝘺𝘰𝘶 𝘪𝘵 𝘸𝘢𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘰𝘱𝘦𝘯 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦
→ 𝘈 𝘧𝘢𝘮𝘪𝘭𝘺 𝘮𝘦𝘮𝘣𝘦𝘳 𝘸𝘩𝘰 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘺𝘰𝘶𝘳 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦
→ 𝘊𝘢𝘶𝘴𝘦𝘴 𝘺𝘰𝘶 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘰𝘳 𝘷𝘢𝘭𝘶𝘦𝘴 𝘺𝘰𝘶 𝘴𝘵𝘢𝘯𝘥 𝘣𝘺

This content shows your values, your personality, and what matters to you.

It’s not about oversharing, you’re always in control of what you put out there.

𝐀𝐧𝐝 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫: there may be thousands of people doing the same work as you, but no one else has your story. That’s what makes you memorable.

The goal of connection posts isn’t to sell. It’s to make people think:
“𝘞𝘰𝘸, 𝘐 𝘭𝘰𝘷𝘦 𝘩𝘰𝘸 𝘢𝘭𝘪𝘨𝘯𝘦𝘥 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘴.”
Or, “𝘐 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘪𝘯 𝘤𝘰𝘮𝘮𝘰𝘯.”

That’s how relationships go deeper than “𝐣𝐮𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.”

I’d love to know:
𝐃𝐨 𝐲𝐨𝐮 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐮𝐬𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐭𝐬, 𝐨𝐫 𝐢𝐬 𝐢𝐭 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲?

09/04/2025

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐢𝐧 𝐂𝐚𝐧𝐚𝐝𝐚 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐔.𝐒., 𝟕𝟎–𝟖𝟎% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐨𝐧𝐥𝐢𝐧𝐞 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧?*

And when people search, they’re not just scrolling. They’re looking for:
• Clear answers to their health questions
• Reassurance from a trusted professional
• A provider who feels approachable and knowledgeable

That’s where I come in.

I help healthcare practices and providers show up consistently and authentically online so your expertise is clear and your presence builds trust, long before someone ever walks through your door.

Here’s what it looks like when we work together:
→ Strategic, done-for-you content that saves you hours
→ A social media strategy aligned with your business goals and values
→ Less stress about social media, more time for patient care

With over 10 years in pharmacy before stepping into social media, I understand both the realities of healthcare and how to communicate them with accuracy, professionalism, and a human touch.

📌 I currently have 𝟏 𝐬𝐩𝐨𝐭 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐟𝐮𝐥𝐥-𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 starting this September.

If you’re ready to take social media off your plate and hand it to someone who truly understands your world, let’s connect.

𝐀𝐩𝐩𝐥𝐲 𝐛𝐲 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐭𝐚𝐤𝐞 𝐟𝐨𝐫𝐦 𝐮𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐦𝐲 𝐛𝐢𝐨.
*𝘚𝘰𝘶𝘳𝘤𝘦𝘴: 𝘏𝘦𝘢𝘭𝘵𝘩 𝘐𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵 | 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘢𝘯𝘥 𝘏𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴

09/02/2025

𝗪𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐤𝐞𝐞𝐩 𝐠𝐨𝐢𝐧𝐠 𝐚𝐟𝐭𝐞𝐫 𝐟𝐢𝐯𝐞 𝐫𝐞𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬? That’s the question that came to me while learning about 𝐋𝐮𝐜𝐲 𝐌𝐚𝐮𝐝 𝐌𝐨𝐧𝐭𝐠𝐨𝐦𝐞𝐫𝐲 here in Prince Edward Island.

Prince Edward Island has surprised me in so many ways.
Not just with its red beaches and parks, but with how beautifully they honour Lucy Maud Montgomery, the author of 𝘈𝘯𝘯𝘦 𝘰𝘧 𝘎𝘳𝘦𝘦𝘯 𝘎𝘢𝘣𝘭𝘦𝘴.

In case you don’t know, L.M. Montgomery was born here in PEI. She wrote many things, but Anne’s story is the one that still lives on over 100 years later.

While visiting the Green Gables historical site and the home where she wrote her novels, something caught my attention:
𝐇𝐞𝐫 𝐟𝐢𝐫𝐬𝐭 𝐀𝐧𝐧𝐞 𝐨𝐟 𝐆𝐫𝐞𝐞𝐧 𝐆𝐚𝐛𝐥𝐞𝐬 𝐦𝐚𝐧𝐮𝐬𝐜𝐫𝐢𝐩𝐭 𝐰𝐚𝐬 𝐫𝐞𝐣𝐞𝐜𝐭𝐞𝐝 𝐟𝐢𝐯𝐞 𝐭𝐢𝐦𝐞𝐬.

Discouraged, she put it away.
Months later, she picked it back up, realized it was good, and sent it out again.
𝐎𝐧 𝐭𝐡𝐞 𝐬𝐢𝐱𝐭𝐡 𝐭𝐫𝐲… 𝐢𝐭 𝐰𝐚𝐬 𝐚𝐜𝐜𝐞𝐩𝐭𝐞𝐝.

And here we are, still enjoying Anne's story more than a century later.

It made me wonder:
• 𝘏𝘰𝘸 𝘮𝘢𝘯𝘺 𝘵𝘪𝘮𝘦𝘴 𝘥𝘰 𝘸𝘦 𝘴𝘵𝘰𝘱 𝘢𝘵 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 “no”?
• 𝘏𝘰𝘸 𝘰𝘧𝘵𝘦𝘯 𝘥𝘰 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘶𝘱 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘦 𝘴𝘦𝘤𝘰𝘯𝘥 𝘰𝘳 𝘵𝘩𝘪𝘳𝘥 𝘳𝘦𝘫𝘦𝘤𝘵𝘪𝘰𝘯, 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘵𝘳𝘺𝘪𝘯𝘨 𝘢𝘨𝘢𝘪𝘯?

If there’s one thing I’ve learned, it’s that rejection is not the end. It’s part of the process. One “no” doesn’t mean never.

L.M. Montgomery faced so many barriers as a woman at a time when access to education and freedom was so limited. And still, she persisted.

Maybe this is our invitation to borrow a little of her spirit and try one more time.
Because who knows? Your next “𝐲𝐞𝐬” might just change the trajectory of your life and business.

I am curious, 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐀𝐧𝐧𝐞 𝐨𝐟 𝐆𝐫𝐞𝐞𝐧 𝐆𝐚𝐛𝐥𝐞𝐬? 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤𝐬 𝐨𝐫 𝐰𝐚𝐭𝐜𝐡𝐞𝐝 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐞𝐫𝐢𝐞𝐬? Let me know below!

08/28/2025

𝐌𝐚𝐲𝐛𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠, “𝘐’𝘮 𝘱𝘰𝘴𝘵𝘪𝘯𝘨… 𝘣𝘶𝘵 𝘢𝘮 𝘐 𝘱𝘰𝘴𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘩𝘪𝘯𝘨𝘴?”

I was chatting with a client recently who creates her own content, and she wasn’t sure what type of posts she should be putting out there.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠:
Social media isn’t just about posting "𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘢𝘬𝘦 𝘰𝘧 𝘱𝘰𝘴𝘵𝘪𝘯𝘨."
It’s about walking your followers through a funnel where they get to know you, build trust, and eventually book with you.

𝐒𝐨 𝐰𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭?
I always tell my clients to focus on 3 types of content:
• 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 (show your expertise)
• 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 (show who you are)
• 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 (remind people how they can work with you)

Today, let’s talk about 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭.
This type of content proves 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶𝘳 𝘴𝘵𝘶𝘧𝘧.
Think of it like teaching your audience one small thing they didn’t know before.

Examples:
→ “𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘸𝘢𝘺 𝘵𝘰 𝘣𝘳𝘶𝘴𝘩 𝘺𝘰𝘶𝘳 𝘵𝘦𝘦𝘵𝘩 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘦𝘢𝘳 𝘣𝘳𝘢𝘤𝘦𝘴?”
→ “𝘐 𝘩𝘢𝘷𝘦 𝘣𝘢𝘤𝘬 𝘱𝘢𝘪𝘯… 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘴𝘦𝘦 𝘢 𝘮𝘢𝘴𝘴𝘢𝘨𝘦 𝘵𝘩𝘦𝘳𝘢𝘱𝘪𝘴𝘵 𝘰𝘳 𝘵𝘳𝘺 𝘴𝘵𝘳𝘦𝘵𝘤𝘩𝘦𝘴 𝘧𝘪𝘳𝘴𝘵?”
→ “𝟹 𝘵𝘩𝘪𝘯𝘨𝘴 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘬𝘯𝘰𝘸 𝘢𝘣𝘰𝘶𝘵 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦𝘳𝘢𝘱𝘺.”

The goal of these posts isn’t to sell. And I say this because I see so many people trying to sell in every single post.

Instead, the goal is to make people think:
“𝘞𝘰𝘸, 𝘐 𝘥𝘪𝘥𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵. 𝘐’𝘮 𝘨𝘭𝘢𝘥 𝘐 𝘧𝘰𝘭𝘭𝘰𝘸 𝘩𝘦𝘳.” or, “𝘚𝘩𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘬𝘯𝘰𝘸𝘴 𝘩𝘦𝘳 𝘴𝘵𝘶𝘧𝘧.”

Your call-to-action here can be simple, like inviting your audience to share their experience:
• “𝘋𝘪𝘥 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘵𝘩𝘪𝘴?” or “𝘞𝘩𝘢𝘵’𝘴 𝘣𝘦𝘦𝘯 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦?”

Authority content builds the trust you need so people will listen when you 𝘥𝘰 talk about your services.

I’d love to know:
𝐃𝐨 𝐲𝐨𝐮 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐮𝐬𝐞 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐭𝐬, 𝐨𝐫 𝐢𝐬 𝐢𝐭 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐦𝐢𝐱?

08/26/2025

𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐢𝐬 𝐞𝐧𝐨𝐮𝐠𝐡... 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐟𝐮𝐥𝐥-𝐭𝐢𝐦𝐞 𝐣𝐨𝐛.

If you’re honest, you already know:
• It doesn’t bring you joy
• It feels inconsistent or generic
• It’s eating up too much of your time
• And deep down, you’d rather take it off your plate

𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐜𝐨𝐦𝐞 𝐢𝐧.

I work with healthcare practices and providers who are ready to outsource their social media without losing their voice, values, or connection with their audience.

Here’s what that looks like:
→ Done-for-you content (strategy + creation)
→ A clear plan aligned with your goals
→ Less stress online, more time for your patients

Here’s what my clients say:
• “𝘐 𝘥𝘰𝘯’𝘵 𝘴𝘱𝘦𝘯𝘥 𝘢𝘭𝘭 𝘰𝘧 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘱𝘰𝘴𝘵𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘺𝘮𝘰𝘳𝘦. 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘮 𝘢𝘯𝘥 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺 𝘰𝘯 𝘮𝘺 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴.” — 𝘐𝘯𝘵𝘶𝘪𝘵𝘪𝘷𝘦 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘐𝘯𝘤.

• "𝘈𝘴 𝘢𝘯 𝘶𝘯𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘣𝘦𝘯𝘦𝘧𝘪𝘵, 𝘣𝘺 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘪𝘯𝘨 𝘮𝘺 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘑𝘶𝘭𝘪𝘦𝘵𝘢 𝘩𝘢𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘮𝘦 𝘸𝘪𝘵𝘩 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘤𝘭𝘢𝘳𝘪𝘧𝘺 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘣𝘳𝘢𝘯𝘥, 𝘢𝘯𝘥 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨𝘴. 𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘑𝘶𝘭𝘪𝘦𝘵𝘢, 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘩𝘢𝘴 𝘴𝘦𝘦𝘯 𝘢 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘣𝘰𝘰𝘴𝘵 𝘪𝘯 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯." — 𝘗𝘦𝘢𝘳𝘭 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘐𝘯𝘤.

📌 One September spot was already claimed, and now just 𝐨𝐧𝐞 𝐟𝐮𝐥𝐥-𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐩𝐨𝐭 𝐫𝐞𝐦𝐚𝐢𝐧𝐬.

If you want to start the fall strong, this is the moment.

You can apply by filling out my intake form through the link in my bio!

Julieta De la Cruz

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08/26/2025

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