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Via Masi

We Help Biz Owners Create Content that Converts. Maximise Your Online Potential

09/11/2026

Comment SFX1 for access to our Viral Sound Effects

09/09/2026

How much to charge per video edit?

Let me know your thoughts on the comments below

09/08/2026

Adobe flew me out to San Francisco for their VIP Creator Summit and I’m still processing it.

Three days. A bowling night to break the ice, a full day inside Adobe HQ, and a seat in the Adobe Firefly Firefly strategy group where we gave feedback straight to the people building the tools. I use these apps every single day at Via Masi, so sitting in that room felt a little surreal.

The part that stuck with me most: something I personally flagged about Premiere Pro is already being worked on.

Swipe through for the full trip, Golden Gate included.

Thank you so much Adobe

09/07/2026

Follow for more video editing tutorials

09/06/2026

One piece of gear we bring EVERYWHERE 🎥🔥

Unboxing the Hollyland Pyro, one of the essentials we bring to every video production shoot.

When you’re filming for clients, having a reliable wireless video system makes a huge difference. From monitoring shots to keeping the crew connected, the Pyro has become a key part of our production setup.

Good content starts with the right gear. 🎬

09/05/2026

Everyone keeps asking us where we get our sound effects… 🔊👀

The right SFX can completely change your videos. From viral meme sounds and whooshes to impacts, risers and cinematic effects, these are some of the best websites to find sounds that make your edits more engaging.

Save this post for your next edit. 🎬

What’s your go-to SFX website? 👇

09/04/2026

Your iPhone videos can look WAY better… 📱🎥

Filming by yourself? Use your **back camera**, not the selfie camera, for the best video quality.

The problem? You can’t see your framing.

The hack: use your Apple Watch as your monitor.⌚️

Set up your iPhone → switch to the back camera → use your Apple Watch to check your framing → hit record.

Now you get better quality without guessing whether you’re actually in the shot.

Save this for your next solo shoot. 🔥

09/02/2026

Which do you prefer?

09/01/2026

Follow for more Viral Sound Effects

09/01/2026

Every successful video editor starts the same way…

Full of ambition but struggling to get noticed
- You build your portfolio, but no clients come
- You question if this path is even worth it
- You wonder if you should just give up

But then, something shifts
- You refine your skills
- You start networking
- You follow James Masi | Viral Video Marketing Strategist
- People begin to notice your work

Then one day, you land your first big client
- Your consistency pays off
- Opportunities start coming in
- You’re now working with dream clients

The key is to stay patient, keep learning, and trust the process

Every expert is a beginner who never quit

🟢• Share this and show your commitment to succeed

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