
08/05/2025
When it’s time to choose a restaurant, a service, or a product — most people go with the brand they remember, not necessarily the one that’s best.
That’s called top-of-mind marketing.
It’s backed by psychology: our brains reach for what’s most familiar, not what’s objectively superior.
And this is where social media shines.
It keeps your brand in front of your audience daily, builds familiarity through repetition, and creates micro-moments of trust with every post, reply, or story.
If you’re showing up consistently, you’re staying in their mental shortlist.
If you’re not? You’re invisible when it counts most.
Show up often. Stay memorable. Own the mindshare.
-formvideo advertising