Cult Studio

09/12/2025

We wrote some fun, short songs for Carmax about shopping for cars without pants, in collaboration with Cult Nation artist Lubalin. Here's the first one, with many more to come 👖 🚗

Thanks to Walker and 72andSunny for bringing us into this project!

09/11/2025

So proud of our Creative Director, Francois Bélanger who was selected by the legendary audio podcast Twenty Thousand Hertz as the winner of the "Sound Off" competition.

"The language we built" is a very touching story about a father and his son building a sonic world together and how that comes full circle with Francois' craft. (Story starts at 25:00)

Podcast Episode · Twenty Thousand Hertz · 2025-09-10 · 27m

07/07/2025

We recently crafted the music and sound for multiple new campaigns for Google Android.

To support each unique storyline while building cohesion, we proposed scoring the entire campaign with live drums. To us, this is further proof that even when music isn't the focal point, deep attention to detail and a love for the craft can help a campaign truly stand out.

Full playlist here ---> https://lnkd.in/eyZNyYtW

06/11/2025

Honoured to contribute original music and sound design on this great initiative for the WBNA!

Line 'Em Up is a project to give girls and women undeniable equity at the park by painting the Fire Orange WNBA 3-point line on park courts across the country.

🏀🏀 Huge shout out and thanks to 🏀🏀

JOAN Creative / JOAN Studios
Director: Iris Kim
Editor: DAYDREAM EDIT
Finishing: FEATHER

Cult Studio
Composers: Sam Avant / Theo Porcet / Tanguy Meunier
Sound Design: Theo Porcet

06/09/2025

It was a pleasure to collaborate with BRP and Cossette on the sound design for this bold new chapter — as BRP unveils its all-electric Can-Am motorcycles and Cossette launches a campaign that redefines the ride.

Sound design from our team was crafted by Francois Bélanger and Théo Porcet. A special shout out to Louis-Philippe Tremblay, Creative Director at Cossette and Katia Pellerin, Producer at septième for the great collaboration.

🏍️🏍️🏍️

Un réel plaisir de collaborer avec BRP et Cossette sur le design sonore de ce nouveau chapitre audacieux — BRP dévoile ses motos Can-Am entièrement électriques et que Cossette lance une campagne qui redéfinit l’expérience de conduite.

06/06/2025

Wooo! Our work for FILA’s global campaign ‘Belissimo’ was awarded with a gold prize at the IDEA Awards for craft in Sound and also a bronze prize at the Marketing Awards this week.

Amazing campaign that came together beautifully with great work between the team here at Cult Studio and all the talented agency crew at Sid Lee.

🏆🏆🏆

Notre travail pour la campagne mondiale « Belissimo » de FILA a remporté un prix or aux IDEA dans la catégorie Craft pour le Design Sonore, ainsi qu’un prix bronze aux Marketing Awards cette semaine.

Une campagne incroyable, portée par une belle collaboration entre notre équipe chez Cult Studio et les talentueuses équipes de l’agence Sid Lee.

Cult Studio

Sound Design: Francois Belanger, Theo Porcet
Production: Casper Koopman, Vanessa Gauthier, Sean Sable
Music Supervision: Alexis Charpentier
Music Rights: Laetitia Lebedeff

06/03/2025

For Vizzy’s new Cream Pop flavour, the ask was to create an original summer bop that brings the listener perfectly in the mood. Always great to work with our partners at Wasserman to bring their vision to life.

🥤🥤🥤🥤

Pour le nouveau goût Cream Pop de Vizzy, il s'agissait de créer un morceau estival original qui plonge parfaitement l'auditeur dans l'ambiance de l'été. Toujours un plaisir de collaborer avec nos partenaires chez Wasserman pour donner vie à leur vision. Santé !

🥤🥤🥤🥤

Cult Studio
Producer: Sam Avant
Composer: Max-Antoine Gendron
Sound Designer: Théo Porcet

Cheers to our partners at Wasserman:
Joe McLaren, Logan Broger, Zoe Palantzas, Jacob MacDonald, Sebastian Lotta, and director Emma Higgins

06/02/2025

This past winter, we collaborated with the talented team at WeSayHi, creating original music and sound design for this ad campaign—an incredible project for Moncler, who launched a digital immersive experience called “The City of Genius.” Directed by Wing Shya. Starring global brand ambassador Leah Dou.

💡💡💡💡

Cet hiver, nous avons collaboré avec la talentueuse équipe de WeSayHi en créant la musique originale et le design sonore de cette campagne publicitaire — un projet incroyable pour Moncler, qui a lancé une expérience immersive digitale intitulée “The City of Genius”. Réalisé par Wing Shya. Avec l’ambassadrice mondiale de la marque, Leah Dou.

💡💡💡💡

CULT STUDIO Credits ❁
Creative Director: Francois Bélanger
Producer: Tanguy Meunier
Music Supervisor: Alexis Charpentier
Composer: Tim Buron
Sound Design: Théo Porcet & Tanguy Meunier
Technical-Post Production: Charles St-André

06/02/2025

In November we got approached by the Brooklyn Nets to work on their new 2024-2025 season campaign with Joey Bada$$.

Music is such an important part of sports culture and bringing that extra little bit with custom music and sound design made this campaign one of our favorites to work on.

🏀🏀🏀🏀

En novembre, les Brooklyn Nets nous ont contactés pour travailler sur leur campagne de la saison 2024–2025 avec Joey Bada$$.

La musique est un élément essentiel de la culture sportive, et apporter cette touche supplémentaire avec une création musicale et un design sonore sur mesure a fait de ce projet l’un de nos préférés.

🏀🏀🏀🏀

CULT STUDIO Credits ❁
Creative Director: Francois Bélanger
Music Supervisor: Alexis Charpentier
Music Composer: Casper Koopman
Sound Designer: Théo Porcet

06/02/2025

Last February, we collaborated with our friends at Sid Lee on FILA's latest global campaign.

We crafted the music and sound design for four videos, capturing the essence of Bellissimo and enhancing the epic feel of each shot through sound.

Here’s one of our favorites from the series.

🎾🎾🎾🎾

En février dernier, nous avons collaboré avec nos amis de Sid Lee sur la dernière campagne mondiale de FILA.

Nous avons créé la musique et le design sonore de quatre vidéos, en capturant l’essence de la plateforme Bellissimo et en renforçant le côté épique à travers la musique

Voici l’une de nos préférées de la série.

🎾🎾🎾🎾

CULT STUDIO Credits ❁
Creative Director: Francois Bélanger
Producer: Casper Koopman
Music Supervisor: Alexis Charpentier
Sound Design: Théo Porcet
Music Rights Clearance: Laetitia Lebedeff
Project Manager: Melissa Hassing