Mast Creative

Mast Creative Story-first content + creative direction for brands
VIDEO | PHOTO | DESIGN

This isn’t something we do all the time, but seeing the branding and photography come together in print like this is som...
07/15/2025

This isn’t something we do all the time, but seeing the branding and photography come together in print like this is something special.

This catalog for Telson Optics was the final piece in a full brand build. The look, the photos, the voice; all working together to help them break into the premium outdoor space.

We’re proud of how it turned out and excited to share a few glimpses of our favorite spreads here.

If you want to check out the full project, you can see it here:
https://www.mastcreative.ca/telson

We’ve spent the last few years filming on dairy farms across Manitoba — early mornings, long drives, muddy boots, and lo...
06/17/2025

We’ve spent the last few years filming on dairy farms across Manitoba — early mornings, long drives, muddy boots, and lots of memorable moments.

Going through all our behind-the-scenes photos from the campaign it’s so hard to chose which ones to share - here are a couple that we thought highlighted the experience.

Our personal favourite: David and the kittens. Just one of those quiet, slightly humorous little moments that reminds us why we love doing this work.

Big thanks to and for bringing us in to tell these important stories.

After sharing the finished All from a Good Place anthem spot, we wanted to give a peek behind the scenes at what went in...
06/17/2025

After sharing the finished All from a Good Place anthem spot, we wanted to give a peek behind the scenes at what went into it.

Over the past three years, our team at Mast Creative has filmed across dozens of Manitoba dairy farms — capturing real people, real stories, and real moments. Early mornings, muddy boots, long drives… and lots of coffee.

We’ve loved getting to know so many amazing dairy farmers along the way, and it’s been a pleasure working with Dairy Farmers of Manitoba and the talented folks at Humanity Agency to bring this campaign to life.

Grateful to have played a small part in celebrating this place and the people who make it special.

06/10/2025

A story three years in the making.

We recently wrapped the most recent 60-second anthem commercial for Dairy Farmers of Manitoba — part of their ongoing All from a good place campaign.

The idea behind it was simple: tell a meaningful story using real footage we’ve collected over the past three years — dozens of farms, honest moments, and familiar places. We recorded a new voiceover with a Manitoba dairy farmer and combined it with footage we’ve captured on location for previous projects.

The result is a grounded, authentic tribute to the people and places that make this province what it is.

Huge thanks to and the team at Humanity Agency for trusting Mast Creative to help bring this together.

A few frames from a lifestyle shoot we produced last summer for an emerging optics brand. Our aim, as always, was to cra...
06/03/2025

A few frames from a lifestyle shoot we produced last summer for an emerging optics brand. Our aim, as always, was to craft imagery that feels raw, grounded, and true to the experience.

Some of our favourite frames 🎥 from the three spots we produced with for Manitoba Liquor + Lotteries.Authentic and en...
05/06/2025

Some of our favourite frames 🎥 from the three spots we produced with for Manitoba Liquor + Lotteries.

Authentic and entertaining, these fun and light-hearted commercials tap into common gambling myths and habits to remind casino-goers that gambling logic isn’t logical inside or outside of a casino and the only thing you can really control is how you play.

Proud to be part of a campaign that uses humour, local flavour, and great characters to bring real conversations to life.

Client:
Agency:
Director:
DP / Stills:
1st AC: .b.warkentin
Sound: .reimer
PA:

Filming ice fishing scenes from the comfort of a heated shop… doesn’t get any better than that!This is the third and fin...
04/22/2025

Filming ice fishing scenes from the comfort of a heated shop… doesn’t get any better than that!

This is the third and final spot we produced for the campaign with .

This concept leans into the classic belief that success on the ice (or in the casino) comes down to having the right lucky charm or two 🍀

Starring Manitoba comedian , this fun and relatable story taps into gambling myths we’ve all heard before, encouraging casino-goers to rethink the way they play.

Proud to be part of a campaign that uses humour, local flavour, and great characters to bring real conversations to life.

Client:
Agency:
Director:
DP / Stills:
1st AC: .b.warkentin
Sound: .reimer
PA:

[Video Description:]
30 second Manitoba Liquor & Lotteries ‘Ice Fishing’ commercial featuring a man fishing who thinks success doesn’t come from skill or having the right lures, all you need is a lucky charm or two.

Lot’s of smiles on this one 😁📷 BTS photos from ‘Menu’ 🍽️This is the second of three spots we produced for the campaign...
04/17/2025

Lot’s of smiles on this one 😁
📷 BTS photos from ‘Menu’ 🍽️

This is the second of three spots we produced for the campaign.

created a concept that playfully unpacks the myths and logic behind gambling habits—infusing it with humour, local nuances, and some familiar Manitoba faces.

Starring local comedian , the second entry in this series highlights a gambler’s ‘fool proof’ method to ordering a delicious meal at any restaurant… all by using the lucky number seven, of course. 😉

Authentic and entertaining, this fun and light-hearted campaign taps into common gambling myths and habits to remind casino-goers that gambling logic isn’t logical inside or outside of a casino and the only thing you can really control is how you play.

Client:
Agency:
Director:
DP / Stills:
1st AC: .b.warkentin
Sound: .reimer
PA:
Hair + Makeup:

[Video Description:]
30 second Manitoba Liquor & Lotteries ‘Menu’ commercial featuring a woman choosing what to eat at a restaurant by using the lucky number seven.

BTS from ‘Slushee’ 🥤This one was a blast to shoot — but also the third production day in a row, and we filmed overnight...
04/08/2025

BTS from ‘Slushee’ 🥤

This one was a blast to shoot — but also the third production day in a row, and we filmed overnight from 10:30pm to 4:30am in a working convenience store. By morning, the whole crew was running on fumes (and maybe a bit of slushee sugar).

For this spot, we created a fictional slurpee brand complete with custom flavours, designed logos for each one, printed decals, and even brought in a big TV to act as a digital menu.

We rigged up lighting inside the slurpee machines too — behind the labels and under the drains. To keep the lights from getting fried by frozen sugar juice, we wrapped them in plastic bags… which worked. Kind of. Let’s just say they were VERY sticky by the end.

Featuring:
Client:
Agency:
Director:
DP / Stills:
1st AC: .b.warkentin
Sound: .reimer
PA:

[Image Description:]
Behind the scenes photos from production day of a 30-second Manitoba Liquor & Lotteries commercial titles ‘Slushee’ that features a man pouring himself a melted, watery slurpee at a convenience store.

🎥 Frame grabs from “Built for the Bold”Featuring: Director: DP: 1st AC/Stills: .b.warkentin [Description]Some stills ...
04/01/2025

🎥 Frame grabs from “Built for the Bold”
Featuring:
Director:
DP:
1st AC/Stills: .b.warkentin
[Description]
Some stills from a recent commercial project we shot here in Manitoba.
Captured on the Blackmagic URSA Mini Pro 4.6K G2 with Lomo Illumina primes—love the texture these lenses bring.






Fun times on location for our shoot last fall with this crew:Featuring: Director: DP: 1st AC/Stills: .b.warkentin • ...
03/18/2025

Fun times on location for our shoot last fall with this crew:
Featuring:
Director:
DP:
1st AC/Stills: .b.warkentin
•



This project is a bit different from what we usually do, but it’s one of the most important stories we’ve had the opport...
03/13/2025

This project is a bit different from what we usually do, but it’s one of the most important stories we’ve had the opportunity to tell.

A close friend of ours, Daniel, lost his mother due to failures in the healthcare system—an avoidable tragedy that should never have happened. If Daniel and his family had known she wouldn’t receive life-saving surgery in time, they would have explored other options. But they didn’t get that chance.

This was preventable and sadly, it happens far too often.

Watch the full video at .org





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