11/28/2025
“Super-premium tequila” had hardly entered the vernacular when Patrón came onto the scene in 1989, but it took almost no time for the brand to skyrocket to success, and by the turn of the century, it had outgrown its first home.
So in 2002, the world’s favourite super-premium tequila moved into a new one, Hacienda Patrón—a distillery that doubles as an invitation-only event space, hotel, and cocktail incubator.
Patrón came onto the scene in 1989, and by the turn of the century, its success meant it had outgrown its first home.