
08/07/2025
By ‘Demilade Oresanya Africa is a country. We have all heard it and most likely have fought against this notion. Why then, do we marketing folks keep treating Africa as a monolith? Africa is not a monolith. With 54 countries, over 1,000 languages, and deeply rooted local traditions, building a brand across the continent requires more than a good message – it demands cultural fluency....
By ‘Demilade Oresanya Africa is a country. We have all heard it and most likely have fought against this notion. Why then, do we marketing folks keep treating Africa as a monolith? Africa is not