DRMG - Direct Response Media Group

01/01/2026

At DRMG, we know that the best messages are the ones that actually make it home. As we wrap up another year of helping over 18,000 businesses grow, we wanted to ensure our most important "delivery" of the year reached you on time.

To our incredible clients: Thank you for letting us be your "Smartmail Marketing Expert Partner". Your trust allows us to do what we do best—helping neighborhoods thrive and encouraging Canadians to shop local.

To our dedicated team: You are the heart of everything. Thank you for practicing "ferocious customer service" every single day to ensure our clients are always "On Target" and "On Results".

Our resolution for 2026? To keep your brand right where it belongs—tangible, trusted, and in the hands of your best prospects.

Wishing everyone a Happy New Year filled with high open rates and even higher ROI! 🥂

❤️ #2026

12/23/2025

We're officially mailing out our warmest holiday wishes to all our incredible clients and future partners! Thanks for all the fantastic engagement this year – you really helped us post some great achievements.

Get ready for a prosperous 2026, because we're committed to filling your mailboxes (and your business pipelines!) to the brim. Wishing you a holiday season that’s first-class all the way! 🎅✉️

12/19/2025

As we head toward the end of 2025, we’ve been looking back at the partnerships that made this year so successful. There is nothing more rewarding for the DRMG team than seeing our clients hit their growth targets and scale their businesses.
Swipe through to see a few of our favorite snippets from our Google Reviews this year! ➡️

A massive thank you to everyone who took the time to share their experience. Your feedback is what drives us to keep innovating in the direct response space. We are already gearing up for a prosperous 2026 and can't wait to help more businesses achieve their goals!

Have we worked together recently? We’d love to hear your thoughts! Leave us a review here: https://g.page/r/Cbqqr1lak-WcEBM/review

MarketingResults

12/18/2025

Ready to conquer 2026? 🚀 We've crunched the numbers from 2025 and identified the direct mail strategies that actually delivered. From programmatic mail to Gen Z's love for the mailbox, discover what truly converted and how to apply it for next year's success.

Your roadmap to high-converting campaigns starts here! 👇
Read the full blog: https://drmg.com/marketing-blog/from-print-to-performance-the-2025-direct-mail-recap-your-2026-roadmap

As we close the books on another year, the marketing landscape has shifted beneath our feet. While digital ad costs continued to climb and email "Promotions" tabs became where good offers went to die, Direct Mail didn't just survive; it thrived.

12/12/2025

It’s finally Friday! ❄️📬
As we wrap up another week, we’re doing some quick math:
✅️Over 22 years in business.
✅️350 million+ pieces of mail delivered annually.
✅️Thousands of Canadian businesses helped.

But the only number that matters today? 1.
That’s the number of weekends standing between you and the holidays! 🎄✨

We love being the bridge between local businesses and your front door. Whether you’re hunting for that perfect holiday deal or growing your business into 2026, we’re grateful to be part of the journey.

Happy Friday, Canada! Stay warm out there. ☕🇨🇦

ShopLocalCanada Marketing FridayFeels SmallBizLove

12/11/2025

🚫 What 5 industries MUST do right now to win in February & March. (Hint: It’s not holiday shopping.) 🤫 We’re pulling back the curtain on the 4-to-6 Week Rule that determines Q1 success.

Read the strategic guide to "Decem-prep" before it’s too late: https://drmg.com/marketing-blog/why-the-spring-rush-actually-starts-in-december-the-strategic-guide-to-q1-direct-mail

12/09/2025

Everyone thinks the shopping season ends on December 26th. The data tells a different story. 📊

While your competitors are pulling back budgets to recover from the holidays, the mailbox is experiencing the "January Advantage."

Why is January historically one of the highest engagement months for Direct Mail?

1️⃣ The "Clutter Clear-Out": Mail volumes drop significantly after the holidays. Your brand isn't fighting 20 other flyers; you’re the main event in the consumer's hands.

2️⃣ Resolution Spending Spikes: The "New Year, New Me" mindset isn't just a slogan—it's a spending trigger:

🏠 Home Improvement: 74% of homeowners plan renovations in the next 5 years—planning starts now for Spring ex*****on.
💪 Health & Wellness: Gym memberships and health subscriptions see their highest annual acquisition rates in Q1.
💰 Finance: Debt consolidation and investment planning are top-of-mind as holiday bills arrive.

3️⃣ The "Back to Routine" Effect: Consumers are back at their desks, back in their kitchens, and paying attention to household logistics again.

The Takeaway: If you wait until Spring to mail, you’ve already lost the lead.

🚀 Secure your spot for January before space fills up at DRMG.COM

12/05/2025

Happy Friday! 👋 It’s easy to get lost in the December hustle, but the smartest businesses are already locking in their strategy for the New Year.

While everyone else is winding down, this is the perfect time to plan your "New Year, New You" campaigns. Whether you are in Fitness, QSR, or Real Estate, the January mailbox is prime for conversion.

Enjoy the weekend, but keep one eye on the horizon 🔭 & feel free to use this link to plan your Q1 campaign with our Marketing Consultant Aoife Ghouli: https://calendly.com/aghouli-drmg/30min?month=2025-12

12/02/2025

In a world full of noise, "gurus," and rising ad costs, building trust is tougher than ever. 🤯

That's why smart financial brands are shifting their focus back to the mailbox. Direct mail isn't just a "traditional" option; it's a quiet, tangible, and authoritative strategic differentiator.

At DRMG, we have the data to prove that print works. Discover why the financial services sector is banking on direct mail in our latest blog post. 📬

👉 Read the full article here: https://drmg.com/marketing-blog/why-financial-services-are-banking-on-direct-mail-and-why-you-should-too

11/28/2025

Innovation starts with the right people in the right seats. 🚀

We are thrilled to shine this week’s Team Member Spotlight on Kara Traplin, our talented Graphic Designer & Client Services Representative! Since joining us 10 months ago, Kara has become a vital part of how we deliver results for our clients.

One of the things we love about Kara is how her professional values align with our mission: creating purposeful designs driven by measured success. Whether she’s redesigning a campaign or finishing her Bachelor of Creative Arts degree (congrats, Kara! 🎓), she embodies the growth mindset we champion at DRMG.

Fun Fact: When she isn’t designing winning ads, Kara is a history buff who actually built her own library in her home office! 📚

The DRMG Difference: As a family-owned and operated company, we are defined by strong leaders and a supportive culture. We are proud to showcase a team that lives by our core values every day.

Swipe through to get to know Kara better! 👉 Inspired to grow with us? We are always looking for innovators to join the family. Checkout our Careers page on DRMG.com for more information.

CompanyCulture GraphicDesign EmployeeAppreciation Hiring

11/26/2025

The digital attribution gap is wider than you think. Our latest findings from the 2024 Clipper Readership Study reveal a massive blind spot for marketers: When consumers receive direct mail and want more information, 60% would use their browser to search or go directly to the advertiser’s website.

Learn how to bridge this gap, properly measure the digital lift created by direct mail, and finally see the full ROI with DRMG Insight.

Read the full blog on how we solve this challenge: https://hubs.la/Q03VXmJ20

11/19/2025

According to a June 2024 survey by Angus Reid, the Canadian diner has evolved. With menu inflation rising, the decision on where to eat is being driven by what the offer is.

Here is the reality for QSRs right now:

✅️ The Hunt is On: Nearly half of all Canadians (46%) are actively seeking out daily specials before they choose a restaurant.

✅️ The Age of Savings: Surprisingly, the biggest users of coupons aren't the older generation—it’s the 18-34 demographic. 43% of them are using physical and digital coupons more than ever to stretch their dollar.

What does this mean for your marketing?
If you aren't putting a tangible, strong offer directly into your customers' hands, you are losing market share to the brand that is.

Direct Mail ensures your "Daily Special" isn't just a post on a feed they might scroll past—it’s a physical invitation sitting on their counter when hunger strikes. Contact with us today to get your campaign underway.