Ottawa Reels

02/26/2024

The secret to increase your lades FACT: Bio = Followers You need to do THIS👇

FIRST📌SAVE this reel to use the . Less than 1000 uses and original is over 43 million🤯

Your bio is your storefront - when someone stops by are they going to feel compelled to come inside and stay a while?

If your bio doesn’t match the content you put out or the stories you share then followers won’t come.

So here’s your fix:

1️⃣Line 1 is what you help with or who you are. Use keywords that match who you’re looking for

2️⃣Line 2 is WHO you serve. How do you help people get results and what do you help with? Again keywords! What are YOUR people typing in the search bar?

3️⃣Line 3 is your credibility. I get it - maybe you’re new and don’t have “result”. It’s ok. Take some time and think about it - it doesn’t have to be direct results with the product you’re selling. Maybe its years in sales, passions, income. Here’s the thing you CHOSE your niche for a reason! It’s usually bc you have some kind of experience with that area. It shouldn’t be random.

4️⃣Line 4 is your CTA to your freebie. THIS IS USUALLY HIDING because you have the account type turned on (Entrepreneur, Creator, Personal Blog). Go to your settings and REMOVE that! It doesn’t help your bio but it certainly can hurt because if your CTA to your link is hidden people aren’t seeing it.

Your bio is NOT everything you love. It needs to be short and sweet, easy to read at a glance, compelling and UNIQUE! AND it needs to be business specific to YOUR PAGE!

💸✨LIKE, SAVE, FOLLOW for more IG making tips✨

12/25/2023

Thank you for having me and allowing me to get creative in your space! LOVE filming, editing, and creating reels for all of the amazing business here in Ottawa.

Where should I film next? Comment below!❤️✌️

11/21/2023

Thank you for having me and allowing me to get creative in your space! After 15 years in front of the camera, I have realized that actually one of my favourite things to do is to be BEHIND the camera!

I honestly LOVE filming, editing, and creating reels for all of the amazing business here in Ottawa.

Where should I film next? Tag the business below!❤️✌️

09/19/2023

10 ways you can use this audio…👇🏼

• Show a testimonial
• Packing an order
• Working on a new project
• Share your transformation
• Results from a client / customer
• Show the growth in your business
• A nice message from a student
• Announce a limited time offer
• Share a business achievement
• Show a simple trick / hack

Follow for daily social media marketing tips for businesses

Learn how I can help your business scale - Send me a DM to book a free consultation

09/16/2023

Even if you have less than 1k followers, you can scale. Heres how …

1️⃣ Continuous Awareness: Surprisingly, many followers might be clueless about what you offer. Ever posted a value-packed reel? That's why they followed. But it's time to tell them more—about your product, your service, and your brand. Regularly use stories and reels to position yourself as the solution they didn't know they needed.

2️⃣ Trust and Expertise: What's missing is trust. Be omnipresent across all platforms, answer questions before they're asked, and solve their problems with your product or service. Establish trust, and with my strategies, position yourself as the go-to expert in your field.

3️⃣ Business Highlights & Bio: First impressions matter. Create a highlight about your business for newcomers. Show your offerings, display testimonials, and end with a call to action. And, about that bio link? Opt for a simple, one-screen landing page over Linktree. Too many options can drive potential clients away.

If this resonated and you're ready to turn those double-taps into business growth, I have just 3 spots left this month. DM me!

💡For a deeper dive into scaling your biz using socials, let's chat! Consultation's on me.

🚀 Follow for daily nuggets on boosting your social media presence for your business.
Follow for daily social media marketing tips for businesses.

✅Learn how I can help your business scale - Send me a DM to book a free consultation

09/12/2023

11 Reels Hooks/Titles for your next Reels and Posts … 👇🏼

1. Secrets Template:
The secret to [specific desired outcome]
Example: The secret to gaining followers on Instagram

2. Biggest Mistakes Template:
The biggest mistake all [target audience] make when [specific desired outcome]
Example: The biggest mistake all businesses make when promoting products on Instagram

3. STOP Statements Template:
STOP [biggest mistake your target audience typically makes] if you want [specific desired outcome]
Example: STOP using generic hashtags if you want to increase your post's visibility

4. Bad Habits Template:
You cannot achieve [specific desired outcome] if you still [bad habit your audience follows]
Example: You cannot achieve a high engagement rate if you still ignore user comments

5. Reminders Template: This is a reminder to take [your niche/topic] seriously
Example: This is a reminder to take Instagram networking seriously

6. Calls to Mastery Template: Wanna [specific desired outcome] - listen up!
Example: Wanna become a pro at YouTube advertising? - Listen up!

7. Shortcuts Template: Here’s the shortcut to [specific desired outcome]
Example: Here’s the shortcut to boosting your brand’s presence on Facebook

8. Breaking Bad Habits Template: You need to stop [bad habit in your niche]
Example: You need to stop ignoring analytics in your social media strategy

9. Controversial Statements Template: This is going to be controversial, but…

10. Breaking News Template: BREAKING NEWS!

11. Happy Customer Story Template:
"See how this [business/individual] boosted their [metric] by [percentage] in just [timeframe]!"
Example: "See how this business boosted their engagement rate by 200% in just 2 months!"

08/25/2023

New tiktok account!

Watch, follow, and discover more trending content.

08/11/2023

🌐 Growing Businesses Worldwide with Social Media 🌐

Over the past 15+ years, I've been harnessing the power of social media to grow my businesses while exploring the world. Now, I'm here to help you create compelling content for your business, so you can achieve growth and scale.

As your consultant, coach, and social media manager, I'll handle your online presence while you focus on running and expanding your business. Together, we'll automate your processes, allowing you to work from anywhere in the world.

What sets me apart as the right person to help you with all these endeavours? Well, it all began 15 years ago when I dived into the social media space, right when Instagram first came out. Since then, I've journeyed through 30+ countries, all while working from my phone or laptop.

I transformed my once at-home baking business into an online bakery and TV show, and it has now evolved into a nationwide cookie distribution company. But that's not all. I've worked as an advertising account executive at Memac Ogilvy in Dubai and as a communications director at Redfilo in Abu Dhabi. I've collaborated with some of the world's top brands, such as Hilton Hotels, Norwegian Cruise Line, Hello Fresh, Dubai Tourism, Geneva Tourism, Nikon, Ibis, and Sheraton, to create content for social media and drive growth and sales.

But beyond my experience, what truly drives me is my passion for business and social media. Helping other business owners achieve freedom through the power of social media is my ultimate goal.

08/04/2023

Instagram Reels Mastery: Captivating Your Audience with Short-Form Video Content

Instagram Reels have taken the platform by storm, offering a fun and engaging way to create and consume short-form video content. As an Instagram user, mastering Reels can help you captivate your audience, increase your reach, and foster deeper connections. In this blog, we will explore three valuable tips to help you master Instagram Reels and create captivating content that provides value and keeps your audience coming back for more. By implementing these strategies, you can leverage the power of Reels to boost your Instagram presence and engage your audience in exciting new ways.

Tip 1: Plan Engaging and Trending Content

To make an impact with your Instagram Reels, it's important to plan engaging and trending content. Stay up to date with the latest Reels trends and challenges within your niche or industry. Incorporate popular audio tracks, hashtags, and effects that resonate with your audience. Experiment with different formats, such as tutorials, behind-the-scenes clips, or entertaining skits. By planning engaging and trending content, you can ride the wave of viral Reels and attract a larger audience.

Tip 2: Showcase Your Creativity Instagram

Reels provide a canvas for your creativity to shine. Don't be afraid to think outside the box and showcase your unique style. Experiment with different editing techniques, transitions, and visual effects to make your Reels visually appealing and memorable. Use your creativity to bring your ideas to life and stand out from the crowd. By showcasing your creativity, you create a captivating experience for your audience and leave a lasting impression.

Tip 3: Optimize Captions and Hashtags

Just like regular Instagram posts, optimizing captions and hashtags in your Reels is crucial for discoverability. Write engaging and concise captions that complement your video content and entice viewers to watch. Incorporate relevant hashtags that align with your content and attract the right audience. Research trending hashtags or create your own branded hashtags to increase exposure. By optimizing captions and hashtags, you increase the chances of your Reels reaching a wider audience and generating engagement.

08/03/2023

Meet Carla! Social Media Expert, Business Owner, and World Traveller

Hey! It's Carla here, and I am beyond thrilled to connect with you all! As you read this, I want you to get to know the person behind the expertise, the one who's genuinely passionate about what she does, and someone you can trust with your social media and influence marketing needs.

My journey in the digital world has been nothing short of exhilarating! I started out with a communications degree from the University of Ottawa, which laid the foundation for the incredible experiences that followed. From captivating audiences as a host on "Carla in the Kitchen" to creating a buzz on YouTube and Instagram, my presence in the online world has grown organically, and I'm grateful for the support and love from each one of you. 🙏

Now, let me take you back to where it all began – the city of Dubai. As an Advertising Account Executive at Memac Ogilvy and later as an Integrated Communications Director at REDFILO, I immersed myself in the dynamic landscape of Dubai for over three years. These experiences not only sharpened my skills but also taught me the value of delivering exceptional results for my clients.

But there's more to me than just being an expert in the digital realm. I have always believed in following my passions, and that led me to found CarlasCakes, an online bakery that originally specialized in delightful cakes, cupcakes, and cookies. And oh, let's not forget my love for travel and adventure! Setting an ambitious goal, I made it my mission to visit twenty-five countries before turning twenty-five, and guess what? I surpassed it by exploring twenty-seven countries!

After these unforgettable adventures, I decided to combine my entrepreneurial spirit with my passion for baking and created Skuish Cookies. It brings me immense joy to see how Skuish Cookies has evolved from a small team hand-rolling cookies to a full-scale factory operation, supplying delicious treats to numerous establishments across Canada and the USA.

My journey from a self-starting baker to an accomplished business owner and influencer is a testament to my determination, creativity, and entrepreneurial spirit. These same qualities define how I manage clients' problems and approach every project. When you work with me, you can trust that I'll always go above and beyond to deliver the best results.

Values and work ethics are the pillars of my professional life. Strong work ethics, respect for others, and always striving to do my best are non-negotiable for me. I believe in continuous learning and growth, ensuring that I stay ahead in this ever-evolving digital landscape. As a hard worker, I'm fueled by passion and determination to achieve the goals I set for myself and my clients.

Being a professional content creator and influencer, I bring a creative touch to everything I do, constantly seeking innovative solutions for the challenges my clients face. I take immense pride in my work, and my focus is always on delivering the best possible outcomes for those I collaborate with.

Nowadays, I dedicate my time fully to Skuish Cookies and Ottawa Reels (also known as WASTAW), where I offer my expert social media and content creation services to local businesses in Ottawa. It's a dream come true to help businesses grow their online presence and reach new heights!

In a nutshell, I'm not just an expert; I'm a real person with real dreams, passions, and values. My journey has been marked by dedication, hard work, and a commitment to delivering the best to my clients. I genuinely care about what I do, and I'm here to make a positive impact in your digital world too!

08/03/2023

How Social Media Transformed My Life and Business!

April 3, 2012 – the day that changed everything for me. The day I discovered Instagram, and I knew it held the key to achieving great things for my at-home bakery business. At that time, I was doing it all on my own, from baking to managing, but I dreamt of more.

Always having a passion for business and advertising, I understood the power of social media in connecting with customers, building trust, and generating leads. So, I took the leap, automated my business, and built a team, allowing me to work from anywhere in the world.

Travel became a part of my daily life, and my dream was to visit 125 countries before turning 25. By my 25th birthday, I had already explored 25 countries and even started filming my own TV show dedicated to baking.

Living in Dubai for three years, I worked for prestigious companies while still managing my business online. However, I realized that my true goal was to pivot my business to a national level, which led to the birth of Skuish Cookies in 2020.

Thanks to the power of social media, our team grew rapidly, and we were selling nationwide in just three months. Now, in 2023, I am confident that I'm doing the right thing – helping businesses scale through social media strategies, content creation, and management.

My journey has taught me all the ins and outs, and I've experienced growth from scratch. I'm passionate about sharing my expertise and helping other business owners master social media to grow their businesses and live freely.

08/02/2023

The Power of Instagram Influencer Marketing: 3 Tips for Effective Collaboration

Instagram influencer marketing has become a popular and effective strategy for brands to reach and engage their target audience. By partnering with influencers, businesses can tap into their expertise, authenticity, and large following to promote their products or services. In this post, we will explore three valuable tips for effective collaboration in Instagram influencer marketing. By implementing these strategies, you can maximize the impact of your influencer campaigns, provide value to your audience, and achieve positive results.

Tip 1: Define Your Goals and Target Audience

Before embarking on an influencer collaboration, it's crucial to define your goals and target audience. Determine what you want to achieve from the campaign, whether it's brand awareness, product promotion, or driving conversions. Understand your target audience and identify the influencers who align with their demographics, interests, and values. By selecting influencers whose audience matches your target audience, you increase the chances of reaching the right people and generating meaningful engagement.

Tip 2: Establish Authentic Partnerships

Authenticity is key in influencer marketing. Look for influencers who genuinely resonate with your brand and have a natural affinity for your products or services. Prioritize long-term partnerships that allow influencers to authentically integrate your brand into their content. Avoid micromanaging the creative process and trust the influencers' expertise in connecting with their audience. By fostering authentic partnerships, you can leverage the influencers' authenticity to build trust and credibility among their followers.

Tip 3: Measure and Analyze Performance

Measuring the success of your influencer campaigns is essential for ongoing improvement and ROI assessment. Establish key performance indicators (KPIs) aligned with your goals, such as reach, engagement, or conversions. Use tracking links, unique discount codes, or dedicated landing pages to monitor the impact of the influencers' promotional efforts. Analyze the data and evaluate the performance of each campaign, adjusting your strategy accordingly for future collaborations. By measuring and analyzing performance, you can optimize your influencer marketing efforts and ensure a positive return on investment.