Kyle Rowsell

Kyle Rowsell Content creator, YouTuber and Specialty Coffee Educator.

Here’s my SCA Expo schedule - I hope to see many of you in Houston! In between these moments I’ll be wondering, networki...
04/23/2025

Here’s my SCA Expo schedule - I hope to see many of you in Houston!

In between these moments I’ll be wondering, networking and filming. Please come say hello if you spot me, if you’re lucky I may have some coffee samples to share 🎉

I’m also bringing a team from September for roasters village this year. We’ll be brewing some stellar coffees all weekend long, be sure to stop by. We’ll have many bags available for purchase as well as free coffees brewing all day long.

Who will be in Houston this weekend? 👋

LIL UPDATE TLDR: Embrace the journey; clarity will follow. Or something like that. In 2024 I posted a single video to YT...
02/13/2025

LIL UPDATE

TLDR: Embrace the journey; clarity will follow. Or something like that.

In 2024 I posted a single video to YT and I’ve been fairly quiet on this platform, relative to prior years when I’d post regularly with weekly full length YT videos, it was a massive change. One that caused a lot of anxiety. Creating Coffee content is a massive part of my life, for many of you, consuming coffee content has become a part of yours. And I did not want to let anyone down.

The truth is, I’ve was working to provide a product and service we’re beyond proud of at September. To take it to the next level, if you will. We’ve been working to meet the loving demand of our loyal customers while our roastery of two has grown to a very small team of passionate professionals. I’ve been striving to push my limits of production, green buying, producer relationships, roasting methodology and being the best co-owner I can be to our team. It’s been a journey, lots of learning, some struggles, and lots of growth. Im humbled, and proud. A dream turned reality, and it’s working. And we are not done 🖤

We are also building a space/store at the roastery in the outskirts of Ottawa that you’ll be able to visit. More to come very soon, but it will be a small, intimate space with great coffee and great gear to highlight producers and coffee we are very proud to feature. Get ready Ottawa, it’s just the beginning.

Many creators may apologize for their absence. Truth is, I’m not apologizing. Sorry 😬😇

Taking a step back from content has been healthy, and allowed some perspective on where I want my content to go in the future. And I plan to make YouTube videos again in 2025! I appreciate the love from you who miss the videos. The many kind words and nudges to return are seen. In the meantime, if you feel it in your heart, a sprudgie nomination for notable coffee roaster would be greatly appreciated… since creator of the year is clearly off the table for 2024🫣 if not us, nominate someone doing rad things.

In the meantime, let me known what you’ve been brewing lately in the comments. I hope you’re well, brewing something rad and having a wonderful day

Throwbacks to SCA Expo Chicago and brewing .coffee.co at  Sad to be missing WOC in Copenhagen this year. These events ar...
06/28/2024

Throwbacks to SCA Expo Chicago and brewing .coffee.co at

Sad to be missing WOC in Copenhagen this year. These events are so great for the community and instilling new passion and refreshed perspective for the industry. To those goijg, go visit my man as he’ll be brewing up some September Putushio Mejorado this weekend.

Falcon has Landed 🦅Context: 2024 has been one of the busiest seasons yet I’ve been the quietest. Those two can often be ...
05/19/2024

Falcon has Landed 🦅

Context: 2024 has been one of the busiest seasons yet I’ve been the quietest. Those two can often be correlated but rarely when you’re a “YouTuber”. It’s quite explainable though, September has been requiring a lot of our time this year, a lot of it, and we’ve given it our time in pursuit of our vision for what we want September to be. It has borrowed time away from the camera and ultimately, content! We promised to bring you along in the journey from the start. So, here’s what’s up…

Recently we have made the decision to upgrade our roaster earlier than originally planned. We purchased and have been roasting on Loring’s smallest S7 Nighthawk since last year. It’s a powerful and capable little roaster, but if truth be told it’s not the most efficient roaster when volume is needed. It was never intended to be. And didn’t project a need for anything more based on our model.

We sold our Loring S7 this month. It’s still here at HQ and will be for a bit longer as we transition.

So this is our new S15 Falcon Loring. With over double the capacity of our previous roaster but with the same roasting platform, this will dramatically help our efficiency and allow us to not only continue to roast what we love to those we love but do it in half the time. While many suggested that we go all in and get a 35kg… we are still a micro roaster with a priority on a wide selection of high scoring light, sweet & bright treats. We think the 15kg is the perfect sweet spot (for us). Fun fact, we bought this Loring from our good friends at who were conveniently selling a new one at the same time we started considering it. Thanks Wes and team.

We’ve also brought on a few new team members at September HQ. More on that another time.

I plan to share all of this and more in depth in an upcoming YouTube video including a brief review on my experience with the S7 Nighthawk Loring, what I learnt, and if I’d recommend it to other roasters. I’ll go deep on pros and cons and personal thoughts with it and the company.

We’re grateful for those who’ve joined along this journey. More updates to come.

I hope you have a wonderful weekend, friend. ☔️

This spot here has been my view a lot this year. This small but mighty Loring has been a reliable and powerful tool to r...
03/31/2024

This spot here has been my view a lot this year. This small but mighty Loring has been a reliable and powerful tool to roast coffee precisely and consistently. The power, production and flexibility for its size is fairly impressive, well done

Happy Easter! He is risen. My Easter Sunday was Church this morning, family lunch this afternoon and roasting through the evening to get a head start into the busy week ☔️ .coffee.co

I’ll be at SCA Chicago brewing up some tasty coffees, wondering around, hanging out and making some content. Really excited to see many of you there! If you see me please don’t be shy, come say hi 👋

Much love friend,
I hope you have an excellent start to your week.

Welcoming this Celeste Linea Mini to the bar for some fun and testing. What do you think of the colour? I thought we’d h...
02/03/2024

Welcoming this Celeste Linea Mini to the bar for some fun and testing.

What do you think of the colour? I thought we’d have some fun and change it up from the monochrome you’ve come to expect from this bar. 🩵

HOST DAY 1Better late than never. First day was landing in Milan and frantically catching up on the few days that have a...
10/16/2023

HOST DAY 1

Better late than never. First day was landing in Milan and frantically catching up on the few days that have already passed.

Got to finally meet up with , and I’ve appreciated our friendship over the years. Watching him start a YouTube and fly by me in subscribers has honestly been incredibly special to watch. Few understand the YouTube space as a creator and it was great to chat and laugh over pizza about the wild nature of YouTube and coffee.

I’ll be hanging out with today for a couple hours and walking around the expo, come say hi!

I finished filming and editing part one of two videos featuring this new grinder. This will be my first impressions and ...
09/20/2023

I finished filming and editing part one of two videos featuring this new grinder. This will be my first impressions and overview of the new Option-O Lagom 01.

This is a grinder with an xl 102mm blind burr set. A true “endgame” grinder they claim to have improved workflow nit-picks of the P100.

Keep your eyes out on the channel, as it should be dropping this week.

I had the distinct pleasure of hosting , the World Barista Champion, to film a YouTube video today. He took some time ou...
09/01/2023

I had the distinct pleasure of hosting , the World Barista Champion, to film a YouTube video today.

He took some time out of his busy schedule to visit .coffee.co and to film a tips video for home baristas. I think it’s a must watch.

Boram is as kind a person as he is a great competitor. A truly great world ambassador for specialty coffee.

Keep your eyes peeled on the channel. Video dropping soon!

Thanks for making this possible.

At the mercy of the algorithm. But yeah… new video soon 🤡
08/22/2023

At the mercy of the algorithm.

But yeah… new video soon 🤡

Update // July 2023Hey friend, wherever you are I hope you’re well today. These past 8 months have been abnormal for me ...
07/24/2023

Update // July 2023

Hey friend, wherever you are I hope you’re well today.

These past 8 months have been abnormal for me and I thought it was time I posted an update.

September Coffee Company was founded by Natasha and I last year and launched with a Kickstarter with your incredible support. It was unfathomable and we’re still in shock.

Fast forward to late July of 2023 and we’re about to hit 6 months of September being open. In the last 8 months we’ve had the privilege of shipping thousands of umbrella stamped packages, partner with and fill the hoppers of some of our favourite cafes, launched a fantastic subscription service, worked with our favourite producers, leased a home for September, purchased and received a roaster, launched a second YouTube channel, and more recently begun building an espresso bar at HQ. All while continually making YouTube videos along the way 📹

All of this is only possible because of you. And thus the reason I am making this post, to express my gratitude.

Starting a roastery is no small feat. It takes a massive amount of money, time, effort and passion. We’ve been blown away by the your love and support but we’ve got a long way to go… with lots in store and with one of our more expensive months ahead of us with the final steps of installing our loring and all that entails (so if you’ve been holding off, now would mean more than you know if you grabbed a bag, placed an order or even simply recommending us to a friend 🙏)

Last week we took this photo at September HQ after a long day of packing. We had the biggest smiles on our faces as we recognized what we’ve created, the coffees we had just shipped and the tasty experiences so many of you have had.

And most notably the farmers and producers we’ve been able to support in the journey.

Just wild. Yet so much in store.

Here’s to the next 6 months - and beyond. Let’s do this 🥂☂️

📸 by

Hey friend! Who doesn’t love a grinder showdown?! I just posted a video featuring these grinders and 10 different burr s...
07/12/2023

Hey friend!

Who doesn’t love a grinder showdown?! I just posted a video featuring these grinders and 10 different burr sets:

Zerno Z1, Sculptor 078s, 078, Niche Duo, DF83 v1, DF83 v2, and lots of burrs from Mazzer, Italmill, SSP, Timemore and new DLC coated burrs.

This is a video that took many hours to create with weeks of blind tastings and comparative testing. Would truly appreciate if you gave it a watch over on YouTube, and all that jazz. And let me know which sparks your interest.

I hope you have a wonderful day.

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Dafter, MI

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