02/13/2025
LIL UPDATE
TLDR: Embrace the journey; clarity will follow. Or something like that.
In 2024 I posted a single video to YT and I’ve been fairly quiet on this platform, relative to prior years when I’d post regularly with weekly full length YT videos, it was a massive change. One that caused a lot of anxiety. Creating Coffee content is a massive part of my life, for many of you, consuming coffee content has become a part of yours. And I did not want to let anyone down.
The truth is, I’ve was working to provide a product and service we’re beyond proud of at September. To take it to the next level, if you will. We’ve been working to meet the loving demand of our loyal customers while our roastery of two has grown to a very small team of passionate professionals. I’ve been striving to push my limits of production, green buying, producer relationships, roasting methodology and being the best co-owner I can be to our team. It’s been a journey, lots of learning, some struggles, and lots of growth. Im humbled, and proud. A dream turned reality, and it’s working. And we are not done 🖤
We are also building a space/store at the roastery in the outskirts of Ottawa that you’ll be able to visit. More to come very soon, but it will be a small, intimate space with great coffee and great gear to highlight producers and coffee we are very proud to feature. Get ready Ottawa, it’s just the beginning.
Many creators may apologize for their absence. Truth is, I’m not apologizing. Sorry 😬😇
Taking a step back from content has been healthy, and allowed some perspective on where I want my content to go in the future. And I plan to make YouTube videos again in 2025! I appreciate the love from you who miss the videos. The many kind words and nudges to return are seen. In the meantime, if you feel it in your heart, a sprudgie nomination for notable coffee roaster would be greatly appreciated… since creator of the year is clearly off the table for 2024🫣 if not us, nominate someone doing rad things.
In the meantime, let me known what you’ve been brewing lately in the comments. I hope you’re well, brewing something rad and having a wonderful day