Easy Jazz FM

07/24/2025

KK The Drummer: Great, fun interview on our podcast with KK the Drummer who has worked with numerous major artists. Check it out on YouTube: https://www.youtube.com/watch?v=_ez3uhg0rR0

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07/24/2025

THE KEY TO SUCCESS? We like to talk a lot about our four jazz stations - but our fifth station is not jazz. Classical FM Radio (CFMR) features independent artists from around the globe playing slow tempo "world" and "classical" music. We launched the station in 2021 to help listeners get through the Covid crisis. Back then, we had about 10 listeners. Not great, and we came very close to shutting it down. But we just left it alone. Today, CFMR attracts close to 1,500 listeners each minute in almost every country in the world and is our number one Internet radio station, surpassing the other four stations combined. How did we do it? We did nothing. No ads. No marketing. Zippo. The only thing we did is to program a high consistency of unique, soothing songs that are hard or impossible to find elsewhere. The lesson: put the focus on the product, and if it's good, people will find you.

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07/21/2025

TUNEIN: All of our radio stations are listed on the worldwide TuneIn Radio Directory and app, used by millions every day. It's a great way for us to build our audience. So nice to see one of our newest stations, West Coast Jazz Radio, now with over 100 favorites (and counting!)

07/21/2025

West Coast Jazz Radio is catching on worldwide. Nice to see after all the work we've put into it - and will continue to put into it.

07/21/2025

EUROPE AND CLASSIC JAZZ FM: Our radio station, Classic Jazz FM, features the great jazz vocals from the 1940s to 1970s - including music from such names as Jackie Paris, Julie London, Fred Astaire, Helen Merrill and other legends of the past. But who is listening? Europe! Our listeners across the ocean far exceed the audience size in North America. You just never know who is going to love you. But take that love wherever it comes from!

07/21/2025

HOT! Our show "Saturday Night Jazz with John Armato" is on the hot trending list right now at Mixcloud.

07/19/2025

IN DUBAI: We're always amazed at what places are listening to our radio streams. A big shout-out to Dubai, tuned into "West Coast Jazz Radio". Thanks for listening!

07/18/2025

SATURDAY NIGHT JAZZ: Our new show "Saturday Night Jazz with John Armato" continues to do well. John's show is now airing on a dozen radio stations around the planet - including in Australia, the UK, New Zealand and across the USA. The next show airs on Easy Jazz FM at 9pm Eastern / 6pm Pacific tomorrow night (Saturday, July 19, 2025). Or you can find out what all the buzz is about, right now, by checking out John's latest show on Mixcloud: https://www.mixcloud.com/weekendjazz/saturday-night-jazz-with-john-armato-episode-3/

07/18/2025

Nice to see Wellington, New Zealand locked into West Coast Jazz Radio tonight!

07/18/2025

Japan is loving our station, West Coast Jazz Radio. Thank you Japan!

07/17/2025

HOW PEOPLE LISTEN: Our radio websites went down yesterday for a period of time. But we saw no substantial decline in listeners. Why? Because most listeners don't use our websites. Instead, they are listening through our apps and radio directories - mainly TuneIn. It's always a good thing to provide multiple ways of tuning in!

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07/17/2025

DEDICATED VS CASUAL: What all radio stations want are dedicated listeners. These are people who will listen to a station every day for long periods of time. If a song comes on they don't like - they are forgiving. They won't turn off the station. They will keep on listening and wait for the music they like. But a casual listener will turn off the station as soon as they hear something they don't like. They might never return. Or they might pop in later. It's the loyal, dedicated listener we're after. The key to getting these listeners is consistency in our programming. About 90% of Easy Jazz FM and Classical FM Radio listeners are dedicated. For our new "West Coast Jazz Radio" it's about 65%. So we have a bit of work to do there - but we're confident we'll hit 90% by year's end.

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