Vertamin Inc

04/03/2014

Your Ad Here: Basic Tips to Make Your Advertisement Effective


Advertising. It plays an important part in our lifestyle. It informs our buying habits, shapes our perceptions, and adds unique words to our vernacular, Great advertising is memorable. It can move, educate, entertain, impress, instigate, and inspire. Bad advertising can be notable too, but only because it achieves none of the above.


See more:
http://spently.com/your-ad-here-basic-tips-to-make-your-advertisement-effective/

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

Basic tips and questions to keep in mind when drafting an advertising campaign and guidelines that one can follow to maximize ad spend and boost sales.

04/01/2014

Are we business people in coffee or coffee people in business?

Fact – people change.

Expediency replaces passion. Necessity overrides cherished values. People accept employment doing a job or working for a company they previously disparaged. Not bad or wrong, just reality.

See more:
http://www.coffeegroot.com/2011/05/business-people-or-coffee-people/

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03/29/2014

Should you start your own business

In today’s economy and job market, it is hard to deny that starting your own business is tempting. Having said this, it can also be intimidating and quite a daunting task for most. Here are a few reasons why starting your own business may be a good idea for you.

See more:
http://charlottetown.kkpcanada.ca/Blog/Should_you_start_your_own_business

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03/26/2014

Five Useful Google Chrome Extensions for Social Media Marketers

One aspect sometimes overlooked when talking social media strategy is browser extensions.

See more:
http://socialmediatoday.com/adhutchinson/2285901/five-most-useful-google-chrome-extensions-social-media-marketers

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

03/16/2014

How to Use Ideas, Messages, and Themes to Build Your Content Strategy

A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking.

See more:
http://socialmediatoday.com/ylyons/2255646/how-use-ideas-messages-and-themes-build-your-content-strategy

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

03/14/2014

7 Time Management Tips for the Digital Age

When you study technology over a long enough time horizon, you notice an interesting trend: Even though each new development is in itself time-saving, people tend to be busier and busier, from one generation to the next.

See more at:
http://socialmediatoday.com/randy-milanovic/2251156/7-time-management-tips-digital-age

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03/12/2014

And the Best Marketing Strategy at SXSW Is … Kindness

As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in medieval armour wearing a helmet with two foot horns. Standing beside them is a gentleman holding a yellow sign declaring his availability as a real estate agent for anyone considering moving to Austin. Nearby a strange medley provides a suitably odd musical score to this outdoor parade as a violinist wearing a werewolf mask, a bucket drummer and two distant outdoor bands merge into an accidental quartet.

See more:
http://socialmediatoday.com/rohitbhargava/2244816/and-best-marketing-strategy-sxsw-kindness

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03/07/2014

Commercial Insurance – What You Need To Know

Any business owner who values the investment they have made in their business should carry commercial insurance. It is simply insurance designed specifically for business. It is arguably one of the most important financial investments that a business can make. Commercial, or business, insurance is designed to help protect your business from potential loss that can be caused by a number of various situations.

It can guard against losses that are derived from theft, both internal and external, as well as property damage, and liability. Just about any business that operates today does so under the threat of lawsuits from suppliers, partners, customers, and the general public at large.

See more:
http://www.jamescampbellinsurance.com/commercial-insurance/

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

03/03/2014

Internet Marketing Tips for Small Business Owners

Small business owners have a lot to gain from Internet Marketing. The Internet can help a business grow and Internet Marketing will help you take full advantage of all the opportunities created in the online world.

How Internet Marketing can help small businesses?

What do we mean by small businesses?

When we talk about small businesses we essentially mean any company that operates in the online or offline World and may or may not have clients online. We tend to use the term ‘small businesses’ since large corporations most probably have dedicated departments that take care of their Internet marketing and online presence.

See more:
http://www.reliablesoft.net/internet-marketing-tips-for-small-business-owners/

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02/26/2014

Defining Your Content Efforts Through the "Five Whys"

By now you’ve heard all about the importance of creating great content - how content is crucial to your social media and SEO efforts, how you need to be creating original, shareable work to build brand awareness and authority. You’ve gone through it, it all makes sense, now it’s time to get on with the doing. But where do you start? Writing great content is a challenge in itself, but even before that, you need to determine what you’re going to write about? You’re working on establishing community engagement and expanding reach through compelling material - it can’t be product and company news alone. It needs to be fresh, it needs to stand out. It needs to be something people want to tell their friends about.

See more:
http://socialmediatoday.com/adhutchinson/2207206/defining-your-content-efforts-through-five-whys

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

02/23/2014

Five Trends That Are Going to Affect Marketing in 2014

Marketing has gotten more complex.

The tactics that worked even a few short years ago are now obsolete. It’s becoming clear that iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Agile marketing is now a common approach, and includes a healthy loop of building, testing, measuring, learning, refining and improving.

There are five trends that you need to be on the lookout for when creating your marketing plans in the coming year, a combination of focus on results and a set of new channels that can connect directly to the bottom line.

Interested in tips to get your social media marketing ready for 2014? Download the FREE e-book The Beginner’s Guide to Growth Hacking

See more:
http://socialmediatoday.com/1985426/five-trends-are-going-affect-marketing-2014

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02/22/2014

Brands Don’t Exist, Only Real People Do

The surprising thing is, Todaymade is made of real people.

It’s not as if you didn’t know that, but if you’re like me, you often forget you’re dealing with real people when you’re online. They’re just faceless brands, maybe, because the usual cues (expressions, micro-reactions) that tell us we’re talking to actual people aren’t there.

What does this mean for real people connecting to brands, and vice versa?

There are four aspects to keepin’ it real, as a brand, online. Because brands are boring. People aren’t.

See more:
http://socialmediatoday.com/julie-neidlinger/2197731/brands-don-t-exist-only-real-people-do

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02/20/2014

Social Startups: Nimble Helps You Build and Maintain Your Social Capital

Saying “thank you” face to face, praise for a job well done, a thoughtful gift, a handwritten note. These are all ways we build trust in our relationships like we build our bank account with deposits. In our world of social media, “social networks have value,” too, which is becoming known as “social capital,” as Wikipedia explains. A positive Facebook mention, retweeting a business associate’s blog post, congratulating a colleague on LinkedIn for their promotion, and sharing helpful information with a client through the customer community are all ways we make social deposits.

“Personal branding is the key to your professional success, and we believe that your relationships make or break your business success,” says Eric Quanstrom, CMO/VP of Marketing and Sales of the leading social relationship management software. “Nimble transforms who you know into how you grow. We built it to smartly manage your relationships in one place. With intelligent context and insights to your contacts, you can be quick, agile, and smart with your relationships."

See more:
http://socialmediatoday.com/shaybmoser/2188081/nimble-helps-you-build-and-maintain-your-social-capital

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

02/18/2014

Why Does Your Company Website Need a Blog?

There are so many different business owners out there that do not understand the importance of blogging. Attaching a blog to the website of a company is something that is extremely beneficial because of the fact that you gain many different advantages. Nowadays it has become mandatory for the site of a company to have a blog and you need to understand this.

See more:
http://socialmediatoday.com/hishaman/2178986/why-does-your-company-website-need-blog

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

02/16/2014

Is Your Earned Marketing Triangulated?

A few years ago, I wrote a story for Forbes about Gillette’s Summer Job campaign as I found the level of the campaign's channel integration to be of interest.

In that case Gillette, the Procter & Gamble shaving brand that I recently ripped for losing touch with its audience, forced its advertising and PR agencies into a room and told them to not come out until they had developed a smart program. Perplexingly, Gillette didn’t then integrate the campaign into all of its channels in surround sound — which really should be a must today as consumers are parsing time online, more rabidly using mobile, still watching some television, listening to less and less radio, and have largely left print publications alone at the alter.

See more:
http://socialmediatoday.com/aaron-perlut/2172656/your-earned-marketing-triangulated

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02/15/2014

10 Bold Strategies for Increasing the Click Factor

As a writer who, on a daily basis, competes with premium and traditional news outlets for readers’ time (oh, and Buzzfeed too), I’m keen to learn how I can get you to read and share my story.

Arm-twisting and blackmail aside, I recognize one of the more critical things that gets consumers of digital content to click and share is an exciting headline.

Therefore, I’ve consulted a few marketers and members of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs, for their responses on:

Q. What’s your secret for creating highly shareable headlines for your blog posts and articles?

See more:
http://socialmediatoday.com/dannywong1190/2173246/10-bold-strategies-increasing-click-factor

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02/14/2014

Make These 7 Blog Tweaks and Attract Your Perfect Reader

Why do you blog? Is your goal to grow you email list? Do you want to build your authority, raise awareness about your brand? Do you want to help more people and sell more of your products and services at the same time?

If you said yes to any or every question listed above, then you are on the right track.

You know that your blog is the best marketing tool you have got. It is the weapon of choice when it comes to building your list and filling it with high quality readers.

See more:
http://socialmediatoday.com/writingh/2170336/make-these-7-blog-tweaks-and-attract-your-perfect-reader-almost-instantly

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.

02/13/2014

Social Business: Is There Anything Beyond Social Media Marketing?

One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the social business space. But, if you are like me, you might be asking what exactly is a social business? Maybe you might even be curious to know if there is a unifying theory?

What the heck is a social business?
In terms of defining social business, there are two veins. Taking the high road, a social business is about creating a "new kind of capitalism that serves humanity's most pressing needs." Put on the map by the Nobel Peace Prize winner, Muhammad Yunus, who wrote "Building Social Business," a social business is a business with a noble cause. Accordingly, the central tenet is not about making profits, but putting the business at the service of a higher purpose.

See more:
http://socialmediatoday.com/minterdial/2167031/social-business-there-anything-beyond-social-media-marketing

Disclaimer | We do not claim that these articles or photos are proprietary to us. We have just found these over the web. If this is yours and you would like it to be removed and not shared with others, please feel free to let us know.