Bowda Creative Co.

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Canada
Ottawa, ON
Bowda Creative Co.

A boutique creative communications agency specializing in strategic social media management, content We harbour a deep affection for words and language.

We are the type of people that actually play scrabble for fun, sincerely believe that social media is the greatest thing since sliced bread and get a (huge) kick out of grammar jokes. We love to talk. We really, really do. Don't hesitate to contact us to discuss in detail what we can do for your company and brand.

11/19/2025

Taking a trip down memory lane in honour of Women’s Entrepreneurship Day 🚺

Looking through all our photos was slightly emotional - from humble beginnings (literally just me myself and I in my dad’s basement) through marriage and motherhood, to now having a full team of talented women, it’s been the ride of my life.

Entrepreneurship is incredibly important to me because I grew up not even knowing it was an option. One of the most challenging parts of this whole journey was the mindset shift I had to make to believe that I could *actually* build my own business; it’s not something I was ever taught, told about it, or thought about.

But when social media was new on the scene, I was inspired by the power it had to build brands and connect them with their audiences. Back in 2013 it was so new that most didn’t even know how to properly leverage it; I saw a gap and was keen to fill it. I was also fresh off an injury so couldn’t physically handle a traditional office role or commute, so I embraced remote life from the get go - the beauty of these new platforms was that you didn’t have to physically be somewhere to manage them!

Back then I didn’t have any strategic plans for Bowda’s future; I was too busy thinking about our clients and their businesses/brands to even think about where my own was going, but I can tell you this much - I never in a million years thought I’d be where I am now. Not only surviving 12 years later, but I daresay thriving.

We have never had a niche, I always say our niche is working with anyone with a good “why” and I can confidently say I firmly believe in all of our clients’ “whys” - both past and present. We have an incredible team I care about and respect both personally and professionally, an unfailingly supportive husband who has stepped up both in the business and on the home front, as well as two healthy boys.

Entrepreneurship is exhausting, isolating, overwhelming, risky, and unpredictable, but it’s also liberating, creative, rewarding, transformative, and empowering.

Thank you for your support thus far, and I can’t believe I’m saying this, but I truly feel like we’re just getting started ✨

- Darcy

11/12/2025

We get it. There’s sometimes confusion about what we *actually* do. Fair. It’s a lot.

We try not to say everything (picture us gesturing wildly to all of the things) but the truth is…we do a lot because modern marketing IS a lot.

The short version: we’re a full-service creative and digital agency.

The real version: we bring strategy, storytelling, and design together to help brands show up with purpose and impact.

We're Bowda Creative Co., your extended digital department 💻

11/10/2025

We’re long overdue for some introductions, so of course we’re starting with our Founder & CEO, Darcy👩🏻‍💻

If you’ve worked with Bowda, you’ve worked with Darcy. For the past 12 years she has led every single one of our client relationship with equal parts strategy, intuition, and heart.

She’s built Bowda into what it is today: a grounded, purpose-driven, full-service agency rooted in creativity, compassion, and collaboration.

Wife. Mother. Founder. Author. Veteran.

Darcy wears many hats, but her purpose runs deeper than the titles.

As the bridge between clients and creatives, she keeps her focus on the big picture, ensuring every partnership is purposeful and every project moves with intention. She’s passionate about creating meaningful work for clients while building space for our team of talented women to do what they love and shine in their zone of genius.

Her vision reminds us that great work starts with purpose, is powered by people, and lasts because it’s built with care 🤍

11/04/2025

We’ve been sitting on so much work we’re proud of, and well, it’s finally time to start sharing it.

First up: a full rebrand for Bruce House, an Ottawa nonprofit providing hope, housing, and support for people living with HIV.

From our very first meeting, we couldn’t stop saying how warm and kind their team is. They’re the kind of people who make you feel instantly at ease. That sense of humanity is at the heart of everything they do and it became the foundation for this project.

Bruce House has been part of the Ottawa community for decades, and their name and logo carry deep recognition and history. The goal wasn’t to reinvent them, but to modernize what was already familiar. We refined the ribbon, softened the red, and created a cleaner, more adaptable mark that still feels unmistakably them.

Objectives: Clarify what Bruce House does in seconds, speak to two audiences (clients seeking support + donors/partners), retain the recognizable elements that matter most, and build a warmer, more modern identity across brand and web.

How we approached it:
- Human-first visual system (logo, colour, type, and black-and-white photography)
- Story-forward, continuous-scroll homepage with clear CTAs
- Impact framing that invites participation (“you’re part of the solution”)

The result: a brand that feels as human and hopeful as the organization it represents.

Stay tuned for the full website reveal, and in the meantime, this is The Bowda Breakdown: where creativity meets compassion 💫

10/01/2025

Squarespace just hit refresh (literally) 💻

Their 2025 update is here and it’s a total game-changer for businesses and brands that want their websites to do more for them.

Think smarter SEO guidance, AI-powered design tools, upgraded business features, and new ways to monetize — all wrapped up in a platform that’s actually user-friendly.

This is exactly why Squarespace is one of our go-to platforms. We’re big believers in setting clients up with tools they can manage confidently (not ones that keep them tethered to us for every little update). And Refresh 2025? It just raised the bar.

✨Want the full breakdown? Here's the link to our article: linkedin.com/pulse/squarespace-refresh-2025-what-really-means-businesses-brands-17lhc

09/05/2025

A well-designed brand doesn’t just look good, it empowers your team to bring it to life ✨

There’s *nothing* we love more than receiving emails like this from clients sharing how easy it is for them to create collateral with their branding.

We truly do pride ourselves on treating every single project as a partnership.

Our aim isn’t to tie your hands so you HAVE to come back to us for every single edit or asset (though we’re always happy to help!). We know that’s not realistic.

Instead, we focus on delivering sustainable marketing solutions and branding that works with you, not against you.

This project with Bruce House has been a long time coming and we can’t wait to share more behind the scenes, but right now we’re busy putting the final touches on their brand spanking new website 👀

In the meantime we just had to share how good they look on the streets of our city!

08/14/2025

Taylor Swift 🤝 every single marketer right now

Blogs have always been the best way to own your narrative.

✔️A place to deep dive into the topics you know best

✔️SEO gold that works for you long after you hit publish

✔️A way to reach the right audiences without fighting algorithms

✔️Content you own (not rent from social platforms)

Here’s the thing...social media is fast, loud, and ever-changing.

But your blog?

That’s your home base. It’s where you control the message, build trust, and create resources your audience can come back to again and again.

So yes, post the Reel. Share the carousel. Jump on the trending sound.

But ALSO write the blog. It’s the unsung hero of content marketing.

Thank you for spreading the good word 🙏

07/26/2025

Oh hey hi hello 👋

We’ve been so busy balancing client work and trying to soak up summer that we’ve kind of forgot to show up here…oops.

That being said, we HAD to pop on to share some recent-ish design work for Westboro Village.

Swipe to check out various signage and ads we had the pleasure of designing for one of our favourite local ‘hoods to work and play in 👉

05/26/2025

Mother’s Day may be over, but as a female founded brand, we believe in supporting founders who are also mothers year-round.

That’s why we launched a new initiative back in February: the Mother Founder Movement ()

An advocacy platform imagined, authored, and built right here at Bowda.

Our founder has been an entrepreneur for 12 years and a mother for nearly 4.

When those two roles intersected, the gaps became clear: the assumptions, the limitations, the lack of visibility for mothers building businesses and raising babies.

So we started where we often do…with a story.

📚 Mom’s Business Baby: a children’s board book, written to explain entrepreneurship to toddlers.

From there, it became something more:

🧾 A directory of Canadian mother-founded businesses

🧢 A merch line that makes a statement

🤝 A platform for visibility, community, and advocacy

We led the full brand build:
— Name development
— Visual identity
— Messaging + tone
— Website design + development

We also developed the movement’s tagline:
“They said pick one. We chose both.” because that’s the reality for so many mothers and the heart of this brand.

Our in-house designer (a mother and founder herself) illustrated the book and led the brand design.

The rest of our team supported every step; strategy, content, site dev, and behind-the-scenes logistics.

The deep blue (a.k.a stereotypically masculine) palette challenges traditional ideas of what motherhood in business should look like.

Even the acronym MFM holds layered meaning (also standing for Maternal-Fetal Medicine) the high-risk unit where Darcy and many others spent their pregnancies.

This brand was born from that same mix of risk, resilience, and responsibility.

Because although not everyone is a mother founder, everyone CAN be a mother funder.

Follow to support the journey 🤍

05/14/2025

Some stories come full circle and this is one of them 🌿💫

Back in 2018, opened their very first shop in Manotick and brought us on to help shape their online presence. We worked with them through to the end of 2020 (aka when the pandemic reshaped all of our lives).

Fast forward to 2025: Terra has moved into a stunning new location in , expanded their offerings to include a café, and called us up again to bring this next chapter to life.

With a new name, a bigger vision, and a whole lot of heart, we refreshed their brand identity and designed custom store signage to match.

Our graphic designer and resident maker Meaghan handcrafted and installed each sign now displayed in their gorgeous new space.

What makes it even more special? Terra is owned and run by a powerhouse team of immigrant sisters, women in business building something beautiful, together.

Watching both of our businesses bloom over the years has been incredibly special - there’s something so meaningful about being invited back into a client’s journey, witnessing and contributing to their growth, and helping shape what’s next. It’s moments like this that remind us why we LOVE what we do.

If you’re in Ottawa, stop by Terra’s new spot for a coffee, a bouquet, and a peek at their new look (and don’t forget to snap a selfie with the signage 😉).

02/14/2025

Happy Valentine’s Day from our hearts to yours 💕

With the current state of the world it’s a welcome reprieve to take a day to celebrate love and truth be told, our love for our clients, colleagues, and community, needs no filter at all.

If we could give each of you an individual valentine we would, and here’s what it would probably say.

xoxo, Bowda

02/04/2025

Your voice matters MORE when the world feels like a dumpster fire, not less.

That little voice saying "Is now really the time to post?"? We hear it too.

Analysis paralysis is hitting everyone harder than usual these days, but here's the thing:
While you're second-guessing whether to share your work, your voice, your offerings...your future clients are actively looking for solutions. They're searching for exactly what you provide.

The world doesn't need another hot take on current events.

It needs:
Your expertise
Your unique perspective
Your solutions
Your authentic voice

Perfect isn't the goal right now. Present is.

Start small. Share one thing. Send that email. Post that update. Your community needs you more than ever.

Swipe through for a gentle reminder about why you should keep showing up, even when (especially when) everything feels overwhelming.

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Ottawa, ON

Website

http://www.bowdacreative.com/

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Our Story

We are a full service creative communications agency that helps businesses, organizations, and non profits communicate effectively across all channels.

We harbour a deep affection for words and language. We are the type of people that actually play scrabble for fun, sincerely believe that social media is the greatest thing since sliced bread and get a (huge) kick out of grammar jokes. We love to talk. We really, really do. Don't hesitate to contact us to discuss in detail what we can do for your company and brand.