11/18/2024
Join us for the next SMPTE Ottawa meeting
Start time: 6:30pm
Location: Ross Video Ltd, 64 Auriga Drive
Registration in advance is requested:
https://forms.office.com/Pages/ResponsePage.aspx?id=7Z0fXZi7jEGa0uHSSpFSoZso5mNYkElEjJjMvZEMG15UMjBBV1lBVTIyTUJMNkExNjFRMEVGRVkyRi4u
Tessa Sproule, Director, Metadata and Information Management,
and
Sébastien Testeau, Senior Manager, Architecture and Strategic Development,
from CBC/Radio-Canada will be joining us to discuss C2PA and CBC’s participation to date.
With the digital transformation of information sharing, the ability to trace the provenance of media has become critical. The Coalition for Content Provenance and Authenticity (C2PA) addresses this issue at scale for publishers, creators and consumers. Over 130 media and technology companies, including CBC/Radio-Canada, are collaborating to address the prevalence of misleading online information by developing technical standards to certify the provenance of media content. The mission is to develop an end-to-end open technical standard. The C2PA process provides a secure foundation for news ecosystems. With C2PA, the recipient of a digital file or stream can be confident that:
• The content comes from the source that signed it.
• The media has not been altered since it left the sender.
• The meta-data manifest is attached to the proper media file.
