What sets us apart from our competitors is our unique ability to leverage strategy, marketing and technology together, to help you grow your business.
11/26/2025
Smart sponsorships begin with strategy—and the best ones don't just fund your event; they build community with shared goals and genuine audience alignment. Looking to expand your sponsorship sales in 2026? The first step is understanding your current practices. Take our quick assessment to see where you rank: https://tinyurl.com/5ce968j7
11/19/2025
Securing sponsorships isn't about a one-off pitch—it's a cycle, and a well-run sequence doesn't just close deals, it builds a process that makes future campaigns easier. Here are five steps your team can use to drive results: https://tinyurl.com/4ap4788d
10/24/2025
We’d like to congratulate our colleagues at the Canadian Security Association (CANASA) on the success of their Security Canada Central show, a fantastic conclusion to the 2025 trade show season! Each year gets better than the last, and we’re grateful for their trust—cheers!
10/02/2025
Most sponsorship prospectuses read like an annual report—but they shouldn't. The best sponsorship documents flip the lens, leading with sponsor goals and positioning your event as the vehicle to get there. Here's how to build a message that opens doors and drives deals: https://tinyurl.com/3fapr64e
09/30/2025
Today, and every day, we honour the Survivors, families, and communities impacted by Canada's residential school system, and the children who never made it home. Let us each take the time to listen, learn, and reflect on our shared history, and embrace the commitment we all must hold in advancing reconciliation and building a brighter future together.
09/26/2025
This week, the National Centre for Truth and Reconciliation brought together students, teachers, and communities from across Canada for a five-day immersive journey centered on learning, reflection, and taking truth to action. Marking ten years since the TRC's Final Report and 94 Calls to Action, the programming was a poignant reminder of the progress made and the critical work that still remains as we navigate the collective path to reconciliation.
09/18/2025
Collaboration, communication, and trust are at the heart of every AMP project, and we're grateful for team members like Shannon, who use their expertise to bring these pillars to life. Ready to make an impact with your skills? Come join our talented team of freelance associates! Click here to learn more: https://tinyurl.com/3yz4ns45
08/28/2025
Sponsorship is a value exchange, and your tiers and pricing should reflect that, with tangible outcomes, structured options, and room for customization. Here's how to take out the guesswork and get it right for your organization: https://tinyurl.com/3nsau22j
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Contact The Business
Send a message to AMP Associated Marketing Professionals:
AMP is North America's leading marketing firm for associations and non-profits. Since 2002, we have worked exclusively with professional associations and non-profit organizations to build membership, grow sponsorship revenues and promote events. We are a Hubspot Partner and a full-service agency offering cutting-edge marketing and technology for organizations that want to grow. We are headquartered in Ottawa, Ont., with offices in Washington D.C. and Montreal, Que.
We believe deeply in the power of teamwork. We see ourselves as your partner, and we operate like an extension of your team. This approach infuses everything we do, from our collaborative weekly meetings to our detailed marketing plans and transparent work process. We are committed to working closely with your in-house team to leverage all of the hard-won wisdom and expertise that makes your organization unique. The result is a potent combination of expert marketing and industry insight that makes anything possible.
AMP offers a full suite of services for ambitious associations and non-profits. Here are a few of our most popular options.
» Sponsorship & Exhibit Sales
Strong associations and non-profits have reliable streams of revenue that provide the financial support required for sustained growth. We are revenue experts, and our experienced team works right alongside yours to identify, solicit and win new partners, sponsors and exhibitors. Our unique "shared risk, shared reward" approach keeps up-front costs reasonable and lays the foundation for a long-term, mutually beneficial relationship. We can help you meet your targets.
» Marketing
Powerful marketing is the lifeblood of strong associations and non-profits. You need to connect in a meaningful way with your members, event attendees, exhibitors, sponsors and other key stakeholders. We can help. We’ll do extensive market research and develop a comprehensive marketing plan that reflects a deep understanding of your audience. We’ll present a campaign theme and core message, and identify the most effective tactics. We’ll take care of the timelines and the budgets. We’ll measure results. All you have to say is go.
» Brand Strategy
Your brand is the cornerstone of your success. It's the first thing prospects see, and it drives your efforts to make an emotional connection, establish trust and secure loyalty. We will help you understand what your audience needs, how they see you and how your brand can connect with them, both in the physical world and the digital world. We’ll establish a clear path forward. Together.
» Strategic Planning
If you want to make meaningful change in your organization, you need a great plan and global buy-in. We’ll manage the strategic planning process and help you reach consensus. Then we'll develop an operational plan that respects your budget and establishes clear benchmarks for success. And then we'll help you make it happen.
» Technology
We've spent more than a decade developing and fine-tuning technology solutions that deliver performance, usability and results. We offer a full technology assessment and make recommendations for change. We’ll make your technology work for you.
